{"id":37675,"date":"2024-02-05T13:18:30","date_gmt":"2024-02-05T12:18:30","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=37675"},"modified":"2024-10-21T15:32:38","modified_gmt":"2024-10-21T13:32:38","slug":"positionering","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/positionering\/","title":{"rendered":"Merkpositionering"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16af72f673b624 {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16af72f673b624 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16af72f673b624 dw_image_text_block_wrapper light repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16af72f673b624 .dw_image_text_block_background_image::before {\n                background-color: #e3dfff;\n            }\n\n            .dw_image_text_block_wrapper_16af72f673b624.dw_image_text_block_wrapper {\n                background-color: #6cd4ff;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16af72f673b624 .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16af72f673b624 .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns triangle\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t                        <img decoding=\"async\" class=\"dw_image_text_block_background_triangle\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/triangle-dark.svg\" alt=\"\"\/>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-v3.png\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Merkpositionering<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\"><div class=\"sub-title\">Breng je klant in beweging<\/div><\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-is-merkpositionering-in-b2b\">Wat is merkpositionering in B2B?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In een concurrerende markt is het soms lastig om boven het maaiveld uit te steken. Natuurlijk wil je een uniek merk, product of dienst. Maar hoe ziet jouw potenti\u00eble klant jou eigenlijk? Een positioneringstrategie gaat over het defini\u00ebren van jouw boodschap en de kernwaarden die daarbij horen. Wat is jouw ultieme belofte aan de klant? Breng jouw klant in beweging!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stappenplan-merkpositionering\">Stappenplan merkpositionering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als je een nieuw product gaat lanceren of meer zichtbaarheid in de markt wilt voor je huidige producten of diensten, dan is het goed om te bouwen aan je merk. In 4 stappen ontwikkelen wij een positioneringsstrategie met jou:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-inzicht-in-de-markt-en-de-concurrent\">1. Inzicht in de markt en de concurrent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We beginnen met een marktanalyse en verzamelen strategische inzichten. We voeren gesprekken. We kijken naar merk, dienstverlening en concurrentie. We gaan aan slag met een workshop, gesprekken en online onderzoek. Dit doen we met een gezonde nieuwsgierigheid: we willen alles op een rijtje hebben voor jullie kijk op de toekomst.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-positionering-van-het-merk\">2. Positionering van het merk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Met alle inzichten op zak kijken we naar de toekomst. We bespreken de opties voor een mogelijke positionering en een sterk merk. We bespreken hoe we visie, missie en positionering aan elkaar koppelen. Samen formuleren we die ultieme belofte aan de klant. Voorzichtig maken we keuzes en bepalen we bij welke groep klanten we de eerste idee\u00ebn gaan valideren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-validatie-en-merkstrategie\">3. Validatie en merkstrategie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hoe ziet jouw klant de markt en hoe kijkt hij naar jouw idee? In deze stap gaan we aan de slag met het valideren van de positionering. We gaan in gesprek met de klant om vervolgens met die feedback de uiteindelijke positionering te kiezen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-communicatieplan\">4. Communicatieplan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gun jouw klanten het beste merk. Dit kan alleen als jouw positionering vertaald wordt naar een helder communicatieplan. We bepalen wat er nodig is om succesvol te zijn. Welke boodschap past bij welke koper en welke&nbsp;content&nbsp;verovert het hart van de klant?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-voordelen-van-een-merkpositioneringsstrategie-met-spotonvision\">De voordelen van een merkpositioneringsstrategie met SPOTONVISION<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unieke creatieve methode om in 4 stappen resultaat te behalen<\/li>\n\n\n\n<li>Stap voor stap samen aan de slag<\/li>\n\n\n\n<li>Stakeholders blijven betrokken bij het hele proces<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zo-gaan-we-samen-aan-de-slag\">Zo gaan we samen aan de slag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Positionering bij SPOTONVISION betekent een helder project met veel interactie en terugkoppeling van inzichten. Het liefst helpen we ook nog met de uitrol richting de organisatie, niets is ons te veel. Samen veroveren we de markt met een uniek verhaal.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-sm \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af72f674ec2a {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af72f674ec2a {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af72f674ec2a {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af72f674ec2a {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af72f674ec2a {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af72f674ec2a {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af72f674ec2a dw_cta_section_block_wrapper\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af72f674ec2a .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af72f674ec2a.dw_cta_section_block_wrapper { \n                background-color: rgb(34,94,193);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af72f674ec2a .dw_cta_section_block_gradient {\n                background: rgb(34,94,193);\n                background: radial-gradient(circle, rgba(34,94,193,1) 40%, rgba(34,94,193,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af72f674ec2a .dw_cta_section_block_gradient {\n                    background: rgb(34,94,193);\n                    background: radial-gradient(circle, rgba(34,94,193,1) 60%, rgba(34,94,193,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\">Transformeer je marketing<\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Neem contact op<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">\r\n\r\nZullen we afspreken voor een kopje koffie?\r\n\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Praat met ons<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wat is merkpositionering in B2B? In een concurrerende markt is het soms lastig om boven het maaiveld uit te steken. Natuurlijk wil je een uniek merk, product of dienst. Maar hoe ziet jouw potenti\u00eble klant jou eigenlijk? Een positioneringstrategie gaat over het defini\u00ebren van jouw boodschap en de kernwaarden die daarbij horen. Wat is jouw [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35389,"parent":658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37675","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Merkpositionering - Breng je klant in beweging | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Meer zichtbaarheid in de markt, of ga je een nieuw product lanceren? Werk dan aan jouw merkpositioneringsstrategie in deze 4 stappen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/positionering\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merkpositionering\" \/>\n<meta property=\"og:description\" content=\"Meer zichtbaarheid in de markt, of ga je een nieuw product lanceren? 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