{"id":37672,"date":"2024-02-05T09:09:08","date_gmt":"2024-02-05T08:09:08","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=37672"},"modified":"2026-11-10T16:29:38","modified_gmt":"2026-11-10T15:29:38","slug":"buyer-journey","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-journey\/","title":{"rendered":"Buyer journey"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16af5c52ed2d6e {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16af5c52ed2d6e {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16af5c52ed2d6e dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16af5c52ed2d6e .dw_image_text_block_background_image::before {\n                background-color: rgb(108,212,255);\n            }\n\n            .dw_image_text_block_wrapper_16af5c52ed2d6e.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16af5c52ed2d6e .dw_image_text_block_background_photo {\n                bottom: -52px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16af5c52ed2d6e .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo overlap\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/11\/Website-images-12.png\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Buyer journey<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\">Koppel je content aan diepere vragen<\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 id=\"h-wat-is-een-buyer-journey\" class=\"wp-block-heading\">Wat is een buyer journey?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een buyer journey gaat over het verleiden van en verkopen aan je (potenti\u00eble) klant. Het B2B-koopproces is niet \u00e9\u00e9n grote beslissing van de koper, maar een serie microbeslissingen verdeeld over een langere tijd. Zorg tijdens deze periode voor interactie en waardevolle content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zo help je jouw potenti\u00eble klant naar de volgende stap in de buyer journey. Goede&nbsp;<a href=\"https:\/\/www.spotonvision.com\/strategie\/contentstrategie\/\">content<\/a>&nbsp;is de cruciale bouwsteen in jouw marketing. Door inzicht in de buyer journey van jouw klant kun je checken of jouw content een effectieve rol heeft in het beslisproces van de klant. Jouw buyer journey in kaart brengen? Wij helpen je.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<h2 id=\"h-jouw-b2b-buyer-journey-map-in-beeld\" class=\"wp-block-heading\">Jouw B2B buyer journey map in beeld<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 id=\"h-1-op-zoek-naar-de-uitdaging-van-jouw-koper\" class=\"wp-block-heading\">1. Op zoek naar de uitdaging van jouw koper<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Samen nodigen we klanten en prospects uit om met ons te praten over hun uitdagingen. We brengen in kaart wat hun uitdagingen zijn en waarom. Een uitdaging is namelijk vaak de start van een zoektocht naar een passende oplossing. We doen dit in 1-1 interviews of in een focusgroep.<\/p>\n\n\n\n<h3 id=\"h-2-onderzoek-welke-informatie-jouw-koper-gebruikt\" class=\"wp-block-heading\">2. Onderzoek welke informatie jouw koper gebruikt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In een persoonlijk gesprek met jouw kopers praten we over hun informatiebehoeftes. Waar lopen ze warm voor? Wat lezen ze en met wie praten ze gedurende het koopproces?<\/p>\n\n\n\n<h3 id=\"h-3-onthul-besliscriteria-in-de-buyer-journey\" class=\"wp-block-heading\">3. Onthul besliscriteria in de buyer journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Waarom staat jouw oplossing wel of niet op de longlist of shortlist bij de koper? Dat willen we begrijpen, en dus vraag je door. Want als we weten wat de besliscriteria zijn, dan begrijpen we ook beter waar jouw informatie op moet inspelen om die koper te overtuigen.<\/p>\n\n\n\n<h3 id=\"h-4-bepaal-welke-beslissers-meespelen\" class=\"wp-block-heading\">4. Bepaal welke beslissers meespelen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In B2B zijn vaak meerdere personen betrokken bij een aankoop. We brengen in kaart wie allemaal een rol spelen in dit complexe spel. Uiteindelijk wil je ook bij deze be\u00efnvloeders op de radar komen.<\/p>\n\n\n\n<h3 id=\"h-5-zet-alle-vragen-van-jouw-koper-op-een-rij\" class=\"wp-block-heading\">5. Zet alle vragen van jouw koper op een rij<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tot slot zetten we alle vragen van de koper gestructureerd op een rij. In iedere fase \u00e9\u00e9n hamvraag en daarnaast een aantal andere vragen. Zo krijg je een kijkje in de wereld van de koper.<\/p>\n\n\n\n<h3 id=\"h-6-wat-is-een-buyer-journey-map\" class=\"wp-block-heading\">6. Wat is een buyer journey map?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We structureren de vragen en behoeftes van de koper. Voor iedere fase van een koopproces, awareness, consideration en decision, mappen we de vragen van jouw koper of klant. Dit noemen we een buyer journey map. Nu je dit in een overzicht hebt staan, kunnen we samen aan de slag met een contentstrategie en een campagneplan.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<h2 id=\"h-de-voordelen-van-een-buyer-journey-met-spotonvision\" class=\"wp-block-heading\">De voordelen van een buyer journey met SPOTONVISION<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100% gevalideerde buyer journey map<\/li>\n\n\n\n<li>Grondig inzicht in de vragen van de koper<\/li>\n\n\n\n<li>Startpunt voor een succesvolle <a href=\"https:\/\/www.spotonvision.com\/nl\/b2b-contentmarketing-strategie-doelstellingen-en-voorbeelden\/\">contentstrategie<\/a><\/li>\n<\/ul>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<h2 id=\"h-zo-gaan-we-samen-aan-de-slag\" class=\"wp-block-heading\">Zo gaan we samen aan de slag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bij SPOTONVISION ontwikkelen we buyer journeys met impact. Samen maken we van jouw buyer journey een reis op maat. We mappen alle vragen van de koper, zodat jij een succesvolle contentstrategie kan uitrollen. Het enige wat jouw koper nu nog hoeft te doen, is de uiteindelijke keuze voor jou maken.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5c52f024ee {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c52f024ee {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c52f024ee {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5c52f024ee {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c52f024ee {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c52f024ee {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5c52f024ee dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5c52f024ee .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5c52f024ee .dw_cta_section_block_gradient {\n                background: rgb(227,223,255);\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5c52f024ee .dw_cta_section_block_gradient {\n                    background: rgb(227,223,255);\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\">Vergeet ad-hoc tactieken<\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Schakel over op langetermijngroei<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">Wij richten ons op het investeren in langdurige klantrelaties voor duurzame groei.<\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Praat met ons<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wat is een buyer journey? Een buyer journey gaat over het verleiden van en verkopen aan je (potenti\u00eble) klant. Het B2B-koopproces is niet \u00e9\u00e9n grote beslissing van de koper, maar een serie microbeslissingen verdeeld over een langere tijd. Zorg tijdens deze periode voor interactie en waardevolle content. Zo help je jouw potenti\u00eble klant naar de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35370,"parent":658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37672","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer journey - Koppel je content aan diepere vragen | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Door inzicht in de buyer journey check je of jouw content een effectieve rol heeft in het beslisproces. 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