{"id":37669,"date":"2024-02-05T12:48:08","date_gmt":"2024-02-05T11:48:08","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=37669"},"modified":"2025-02-19T15:06:23","modified_gmt":"2025-02-19T14:06:23","slug":"customer-journey","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/customer-journey\/","title":{"rendered":"Customer journey"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16aeb4cddc8c87 {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16aeb4cddc8c87 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16aeb4cddc8c87 dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16aeb4cddc8c87 .dw_image_text_block_background_image::before {\n                background-color: rgb(108,212,255);\n            }\n\n            .dw_image_text_block_wrapper_16aeb4cddc8c87.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16aeb4cddc8c87 .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16aeb4cddc8c87 .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/Future-of-b2b.jpg\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Customer journey<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\">Cre\u00eber een klantreis die voelt als thuiskomen<\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-is-een-b2b-customer-journey\">Wat is een B2B customer journey?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De B2B&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/customer-journey\/\">customer journey<\/a>&nbsp;brengt het complete klantproces in kaart. Het begint bij het tekenen van een contract, of het ontvangen van je product of dienst. En eindigt zodra iemand ambassadeur wordt van je bedrijf, of vertrekt. Eigenlijk eindigt dit nooit, idealiter blijft een klant zo lang mogelijk bij je.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daar waar de&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/buyer-journey\/\">buyer journey<\/a>&nbsp;gaat over verleiden en verkopen, gaat de customer journey over de juiste support en dienstverlening. Een duidelijk beeld van elke fase van het koop- en klantproces helpt je om je klant beter te bedienen. Werken aan jouw klantreis speelt een belangrijke rol in het verbeteren van jouw customer experience. Wij helpen je graag om de journey van jouw klanten in kaart te brengen en hen ambassadeur van jouw bedrijf te maken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-journey-mapping\">Customer journey mapping<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samen brengen we in kaart hoe de reis van je klant er nu uitziet: ook wel&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/5-stappen-customer-journey-mapping\/\">customer journey mapping<\/a>&nbsp;genoemd. Op deze manier zien we welke tussenstops je klanten maken, wanneer en waarom. Zo\u2019n customer journey map maakt de mogelijkheden voor het verbeteren van de klantbeleving inzichtelijk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Waarom we het \u2018mapping\u2019 noemen? Omdat we de reis, de touchpoints en de emoties visualiseren. Op alle momenten en langs alle mogelijke kanalen. Bedrijven die meer aandacht besteden aan hun klanten en kantbeleving, behalen op lange termijn een veel hoger bedrijfsresultaat. Tijd om aan de slag te gaan!<\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb4cddd7dd5 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4cddd7dd5 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4cddd7dd5 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb4cddd7dd5 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4cddd7dd5 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4cddd7dd5 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb4cddd7dd5 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb4cddd7dd5 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb4cddd7dd5 .dw_cta_section_block_gradient {\n                background: rgb(227,223,255);\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb4cddd7dd5 .dw_cta_section_block_gradient {\n                    background: rgb(227,223,255);\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book Customer Journey<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">De do\u2019s &amp; dont\u2019s van de customer journey<\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-de-dos-en-donts-van-de-customer-journey\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-voordelen-van-een-customer-journey-met-spotonvision\">Voordelen van een customer journey met SPOTONVISION<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Al jouw groeimogelijkheden in kaart<\/li>\n\n\n\n<li>Jouw sterktes en zwaktes (door de ogen van jouw klanten) inzichtelijk<\/li>\n\n\n\n<li>Diepgaand <a href=\"https:\/\/www.spotonvision.com\/nl\/customer-journey-mapping-en-ontwikkelingen\/\">inzicht in de klantreis<\/a> door jouw organisatie<\/li>\n\n\n\n<li>Slimme verbeteringen die je direct in praktijk kunt brengen<\/li>\n\n\n\n<li>Controle krijgen over jouw klantbeleving<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-samen-aan-de-slag\">Samen aan de slag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bij SPOTONVISION cre\u00ebren we customer journeys die impact maken. Samen onderzoeken we de journey die jouw klanten nu doorlopen. Zo krijgen we beter inzicht in hun wensen. Dit vertalen we vervolgens naar concrete aanbevelingen en jouw persoonlijke customer journey actieplan. H\u00e9t startpunt voor een betere klantbeleving en toekomstbestendige bedrijfsstrategie. Veel bedrijven maken goede content, en hebben mooie producten en diensten, maar boven het maaiveld uitsteken wordt steeds lastiger. Om te excelleren moet jouw klantbeleving beter zijn dan die van je concurrent. Wij helpen je graag! <\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb4cdde7393 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4cdde7393 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4cdde7393 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb4cdde7393 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4cdde7393 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4cdde7393 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb4cdde7393 dw_cta_section_block_wrapper\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb4cdde7393 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb4cdde7393.dw_cta_section_block_wrapper { \n                background-color: rgb(34,94,193);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb4cdde7393 .dw_cta_section_block_gradient {\n                background: rgb(34,94,193);\n                background: radial-gradient(circle, rgba(34,94,193,1) 40%, rgba(34,94,193,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb4cdde7393 .dw_cta_section_block_gradient {\n                    background: rgb(34,94,193);\n                    background: radial-gradient(circle, rgba(34,94,193,1) 60%, rgba(34,94,193,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\">Transformeer je marketing<\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Neem contact op<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">Zullen we afspreken voor een kopje koffie?<\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct contact<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wat is een B2B customer journey? De B2B&nbsp;customer journey&nbsp;brengt het complete klantproces in kaart. Het begint bij het tekenen van een contract, of het ontvangen van je product of dienst. En eindigt zodra iemand ambassadeur wordt van je bedrijf, of vertrekt. Eigenlijk eindigt dit nooit, idealiter blijft een klant zo lang mogelijk bij je. Daar [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35401,"parent":658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37669","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer journey - Cre\u00eber een klantreis die voelt als thuiskomen<\/title>\n<meta name=\"description\" content=\"Weten hoe je klant het best bedient en hoe marketing hieraan bijdraagt? 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