{"id":37639,"date":"2024-02-05T11:37:26","date_gmt":"2024-02-05T10:37:26","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=37639"},"modified":"2025-02-19T17:33:01","modified_gmt":"2025-02-19T16:33:01","slug":"buyer-personas","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/","title":{"rendered":"Buyer Persona&#8217;s"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16aed69d20f23a {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16aed69d20f23a {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16aed69d20f23a dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16aed69d20f23a .dw_image_text_block_background_image::before {\n                background-color: rgb(108,212,255);\n            }\n\n            .dw_image_text_block_wrapper_16aed69d20f23a.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16aed69d20f23a .dw_image_text_block_background_photo {\n                bottom: -45px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16aed69d20f23a .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo overlap\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-\u2013-3-2.png\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Buyer Persona&#8217;s<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\">Het kloppende hart van jouw marketingstrategie<\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-buyer-persona-onderzoek-wij-doen-het-voor-je\">Buyer persona onderzoek &#8211; wij doen het voor je<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weet precies wie je kopers zijn en waar ze wakker van liggen.<br><\/strong>Geen aannames meer. Wij helpen B2B-marketingteams om echte klantinzichten te ontdekken met buyer persona&#8217;s, zodat ze campagnes kunnen maken die \u00e9cht converteren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-waarom-buyer-persona-onderzoek-essentieel-is-in-b2b-marketing\">Waarom buyer persona onderzoek essentieel is in B2B-marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als je marketing niet aanslaat, ken je je doelgroep misschien niet goed genoeg. Maar buyer persona onderzoek kost <strong>tijd, expertise en de juiste aanpak.<\/strong> Met het <strong>uitbesteden van jouw buyer persona onderzoek<\/strong> krijg je <strong>diepgaand inzicht in je doelgroep<\/strong>\u2014zonder dat je zelf de data induikt of interviews hoeft te voeren.<\/p>\n\n\n\n<ul>\n<li>Geen verspilde marketingbudgetten op irrelevante campagnes<\/li>\n<li>Beter afgestemde marketing- en salesstrategie\u00ebn met data-onderbouwde inzichten<\/li>\n<li>Begrijp wat kopers motiveert om voor jou te kiezen<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-krijg-je-met-ons-buyer-persona-onderzoek\">Wat krijg je met ons buyer persona onderzoek? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wij doen het onderzoek. Jij krijgt direct toepasbare inzichten.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Op maat gemaakte buyer persona inzichten<\/strong> \u2013 Gebaseerd op echte interviews en een deep-dive in onze database, niet op aannames<\/li>\n\n\n\n<li><strong>Inzicht in de buyer journey<\/strong> \u2013 Ontdek beslissingsfactoren, pijnpunten en twijfels van je doelgroep<\/li>\n\n\n\n<li><strong>Praktische aanbevelingen<\/strong> \u2013 Concrete adviezen voor messaging, content en salesstrategie<\/li>\n\n\n\n<li><strong>Snelle oplevering<\/strong> \u2013 Geen maandenlang intern onderzoek nodig<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Een voorbeeld zien?<\/strong><\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aed69d22e8d5 {\n            padding-top: 0;\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aed69d22e8d5 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aed69d22e8d5 dw_cta_section_block_wrapper\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aed69d22e8d5 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aed69d22e8d5 .dw_cta_section_block_gradient {\n                background: rgb(255,255,255);\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aed69d22e8d5 .dw_cta_section_block_gradient {\n                    background: rgb(255,255,255);\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2><\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Vraag een gratis preview aan!<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Het cre\u00ebren van een buyer persona is een van de meest impactvolle activiteiten voor het succes van een bedrijf.<\/strong> Bekijk de <strong><a href=\"https:\/\/www.spotonvision.com\/nl\/de-roi-van-buyer-personas-haal-het-maximale-uit-jouw-marketingcampagne\/\">ROI van buyer persona&#8217;s<\/a><\/strong> voor jouw bedrijf in&nbsp;dit interview met Buyer Persona expert, <a href=\"https:\/\/www.linkedin.com\/in\/adelerevella\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adele Revella<\/a>.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-spov_lg is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"843\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-892x843.png\" alt=\"Buyer Persona foto met de 5 rings of insights. \" class=\"wp-image-44810\" style=\"width:546px;height:auto\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-892x843.png 892w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-300x284.png 300w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-768x726.png 768w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-150x142.png 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-480x454.png 480w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-560x529.png 560w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright-667x630.png 667w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/Buyer-Persona-rings_NL-incl.-Copyright.png 1000w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aed69d23f546 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aed69d23f546 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aed69d23f546 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aed69d23f546 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aed69d23f546 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aed69d23f546 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aed69d23f546 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aed69d23f546 .dw_cta_section_block_column.left {\n            max-width: 1072px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aed69d23f546.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aed69d23f546 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aed69d23f546 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Klaar om aan de slag te gaan?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Plan een gratis kennismaking<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hoe-werkt-het\">Hoe werkt het?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wij regelen het volledige onderzoek, van A tot Z. <strong>Geen extra werk voor jouw team\u2014alleen bruikbare inzichten.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-kennismakingsgesprek\"><strong>1. Kennismakingsgesprek<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We bespreken je doelen en jouw ideale klanten<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-kick-off-interne-interviews-en-klantinterviews\"><strong>2. Kick off, interne interviews en klantinterviews<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We praten met \u00e9chte kopers en halen hun koopmotieven naar boven. We hebben slimme AI-tools in onze eigen database om de inzichten aan te vullen. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-analyse-en-inzichten\"><strong>3. Analyse en inzichten<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Wij vertalen de data naar duidelijke, actiegerichte persona\u2019s. Ook brengen we de&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/buyer-journey\/\">buyer journey<\/a>&nbsp;in kaart. Deze is het uitgangspunt voor je&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/contentstrategie\/\">contentmarketing<\/a> en je <strong>Go-To-Market plan<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-oplevering-en-strategie\"><strong>4. Oplevering en strategie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We leveren meer dan een buyer persona profiel, je ontvangt overzichtelijke en informatieve deliverables, inclusief de buyer journey vragen van de koper. En, je krijgt praktische handvatten om jouw persona\u2019s ook in je interne organisatie uit te rollen. Zo snapt iedereen wie de koper is en waarop je je richt in marketing en communicatie. Werken met persona\u2019s is een dynamisch proces. Je moet ze verrijken en wijzigen als er nieuwe informatie over je koper beschikbaar is. Natuurlijk kun je daarbij op ons rekenen.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_icon_column_block_wrapper_16aed69d24161f {\n            padding-top: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_icon_column_block_wrapper_16aed69d24161f {\n                padding-top: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_icon_column_block_wrapper_16aed69d24161f {\n                padding-top: 60px;\n            }\n        }\n\n        \n                .dw_icon_column_block_wrapper_16aed69d24161f {\n            padding-bottom: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_icon_column_block_wrapper_16aed69d24161f {\n                padding-bottom: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_icon_column_block_wrapper_16aed69d24161f {\n                padding-bottom: 60px;\n            }\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_icon_column_block_wrapper dw_icon_column_block_wrapper_16aed69d24161f\">\n        <div class=\"container dw_icon_column_block_container\">\n\t\t\t                <div class=\"dw_icon_column_block_title\"><h2>Waarom een SPOTONVISION Buyer Persona<\/h2><\/div>\n\t\t\t            <div class=\"dw_icon_column_block_row\">\n\t\t\t\t                    <div class=\"dw_icon_column_block_column\" style=\"max-width:33.333333333333%;\">\n\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_icon\"><i class=\"icon icon-bolt\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_title dw_font_firasans s18 w500 h24\">100% gevalideerde persona\u2019s en journeys<\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <\/div>                    <div class=\"dw_icon_column_block_column\" style=\"max-width:33.333333333333%;\">\n\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_icon\"><i class=\"icon icon-bolt\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_title dw_font_firasans s18 w500 h24\">Je marketingplan in de steigers voor de komende paar jaar<\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <\/div>                    <div class=\"dw_icon_column_block_column\" style=\"max-width:33.333333333333%;\">\n\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_icon\"><i class=\"icon icon-bolt\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_title dw_font_firasans s18 w500 h24\">Sneltraject voor ervaren teams<\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <\/div>\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-sm \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-haastige-spoed-is-bij-ons-wel-goed\">Haastige spoed is bij ons wel goed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voor agile marketingteams ontwikkelden we een sneltraject. Bij een <a href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-journey\/\">Agile Buyer Journey<\/a> traject draait het om een toetsing van bestaande kopersinzichten. Zo kom je sneller tot een campagneplan. Speciaal voor ongeduldige marketeers die snel verder willen, of dit nu met een reguliere campagne is of een <strong>account-based marketing en sales aanpak<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-vandaag-nog-met-buyer-persona-onderzoek\">Start vandaag nog met buyer persona onderzoek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bespaar tijd, krijg betere inzichten en maak campagnes die werken.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aed69d244934 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aed69d244934 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aed69d244934 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aed69d244934 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aed69d244934 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aed69d244934 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aed69d244934 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aed69d244934 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aed69d244934.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aed69d244934 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aed69d244934 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\">Transformeer je marketing<\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Maak een Buyer Persona met SPOTONVISION<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">Wij helpen je bij het cre\u00ebren van een diepgaande buyer persona die jouw campagnes nog beter laten presteren. Laten we beginnen!<\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Buyer persona onderzoek &#8211; wij doen het voor je Weet precies wie je kopers zijn en waar ze wakker van liggen.Geen aannames meer. Wij helpen B2B-marketingteams om echte klantinzichten te ontdekken met buyer persona&#8217;s, zodat ze campagnes kunnen maken die \u00e9cht converteren. Waarom buyer persona onderzoek essentieel is in B2B-marketing Als je marketing niet aanslaat, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35401,"parent":658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37639","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer persona&#039;s - Het kloppende hart van je strategie | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Heb jij inzicht in je doelgroep? Buyer persona\u2019s geven je sturing aan je marketingactiviteiten. Jouw buyer persona&#039;s in 4 stappen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer Persona&#039;s\" \/>\n<meta property=\"og:description\" content=\"Heb jij inzicht in je doelgroep? Buyer persona\u2019s geven je sturing aan je marketingactiviteiten. Jouw buyer persona&#039;s in 4 stappen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T16:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-\u2013-3-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"853\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/\",\"name\":\"Buyer persona's - Het kloppende hart van je strategie | SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/About-us-\u2013-3-2.png\",\"datePublished\":\"2024-02-05T10:37:26+00:00\",\"dateModified\":\"2025-02-19T16:33:01+00:00\",\"description\":\"Heb jij inzicht in je doelgroep? Buyer persona\u2019s geven je sturing aan je marketingactiviteiten. Jouw buyer persona's in 4 stappen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/About-us-\u2013-3-2.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/About-us-\u2013-3-2.png\",\"width\":853,\"height\":608},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/buyer-personas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inzicht in kopers &amp; strategie\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Buyer Persona&#8217;s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Buyer persona's - Het kloppende hart van je strategie | SPOTONVISION","description":"Heb jij inzicht in je doelgroep? Buyer persona\u2019s geven je sturing aan je marketingactiviteiten. Jouw buyer persona's in 4 stappen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/","og_locale":"nl_NL","og_type":"article","og_title":"Buyer Persona's","og_description":"Heb jij inzicht in je doelgroep? Buyer persona\u2019s geven je sturing aan je marketingactiviteiten. Jouw buyer persona's in 4 stappen.","og_url":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_modified_time":"2025-02-19T16:33:01+00:00","og_image":[{"width":853,"height":608,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-\u2013-3-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/","url":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/","name":"Buyer persona's - Het kloppende hart van je strategie | SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-\u2013-3-2.png","datePublished":"2024-02-05T10:37:26+00:00","dateModified":"2025-02-19T16:33:01+00:00","description":"Heb jij inzicht in je doelgroep? Buyer persona\u2019s geven je sturing aan je marketingactiviteiten. Jouw buyer persona's in 4 stappen.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-\u2013-3-2.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/About-us-\u2013-3-2.png","width":853,"height":608},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Inzicht in kopers &amp; strategie","item":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/"},{"@type":"ListItem","position":3,"name":"Buyer Persona&#8217;s"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/pages\/37639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/comments?post=37639"}],"version-history":[{"count":28,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/pages\/37639\/revisions"}],"predecessor-version":[{"id":44859,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/pages\/37639\/revisions\/44859"}],"up":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/pages\/658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/35401"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=37639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}