{"id":49535,"date":"2026-08-26T10:29:48","date_gmt":"2026-08-26T08:29:48","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=news&#038;p=49535"},"modified":"2026-08-27T17:15:22","modified_gmt":"2026-08-27T15:15:22","slug":"spotonvision-viert-20-jaar-b2b-marketing-en-abm","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/","title":{"rendered":"SPOTONVISION\u00a0viert 20\u00a0jaar\u00a0B2B-marketing\u00a0en\u00a0account-based growth\u00a0"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c17ddc78d {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c17ddc78d {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c17ddc78d\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>SPOTONVISION\u00a0viert 20\u00a0jaar\u00a0B2B-marketing\u00a0en\u00a0account-based growth\u00a0<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/sov-20-years.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/ON-Logo-Orange-64x64-1.png\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;August 26, 2026            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amsterdam, 26 Augustus 2026<\/strong> &#8211; Dit jaar bestaat SPOTONVISION 20 jaar. Wat in 2006 begon met \u00e9\u00e9n ambitie, B2B-marketing stevig op de kaart zetten, groeide uit tot twintig jaar waarin we B2B-organisaties helpen hun kopers beter te begrijpen, sterkere klantrelaties op te bouwen en groei te realiseren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION werd opgericht door Ingrid Archer en Shimon Ben Ayoun en heeft inmiddels meer dan 200 klanten geholpen, zowel in Nederland als daarbuiten, waaronder in Frankrijk, het Verenigd Koninkrijk, Spanje en de Verenigde Staten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het B2B-landschap is in die twintig jaar sterk veranderd. Vooroplopen in die veranderingen is altijd een belangrijk onderdeel geweest van onze aanpak.<\/p>\n\n\n\n<h2 id=\"h-van-buyer-insight-naar-account-based-growth\" class=\"wp-block-heading\">Van buyer insight naar account-based growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het begrijpen van kopers staat vanaf het begin centraal in ons werk. Door de jaren heen ontwikkelden we meer dan 150 buyer persona&#8217;s voor onze klanten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ongeveer tien jaar geleden begonnen we daarnaast als een van de eerste B2B-bureaus klanten te ondersteunen bij hun eerste account-based marketing pilots en programma&#8217;s. Inmiddels hebben we meer dan 50 <a href=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing-voor-b2b-groei-spotonvision\/\" data-type=\"link\" data-id=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing-voor-b2b-groei-spotonvision\/\">ABM-programma&#8217;s en pilots<\/a> uitgevoerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vandaag de dag verschuift die expertise steeds verder richting account-based growth. Daarbij brengen we buyer- en accountinzichten, marketing en sales, intentsignalen, technologie en AI samen om organisaties te helpen de juiste accounts te herkennen en op het juiste moment relevant te benaderen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shimon Ben Ayoun, medeoprichter van SPOTONVISION:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cB2B-koopgedrag is enorm veranderd. Een groot deel van de buyer journey vindt tegenwoordig plaats voordat een prospect ooit met sales spreekt. Organisaties moeten daarom signalen leren herkennen, intent begrijpen en weten wat er binnen hun doelaccounts gebeurt. Voor ons is account-based growth de logische volgende stap, waarbij marketing en sales samenwerken rond de juiste accounts, op het juiste moment.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AI is inmiddels vanzelfsprekend onderdeel van onze manier van werken. We gebruiken het onder andere ter ondersteuning van research, analyse, contentontwikkeling en campagnes. Daarbij blijft AI een hulpmiddel. Menselijk inzicht en sterke relaties blijven essentieel.<\/p>\n\n\n\n<h2 id=\"h-relaties-die-blijven\" class=\"wp-block-heading\">Relaties die blijven<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nauw samenwerken met klanten en partners staat al twintig jaar centraal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onze gemiddelde klanttevredenheid ligt rond de 9 uit 10 en veel klantrelaties duren jarenlang. Zelfs onze allereerste klant, BNP Paribas Personal Finance, is vandaag nog steeds een warme relatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat zegt voor ons veel. Technologie verandert, kanalen veranderen en koopgedrag verandert, maar vertrouwen en samenwerking blijven de basis van succesvolle B2B-marketing.<\/p>\n\n\n\n<h2 id=\"h-samen-de-b2b-community-verder-brengen\" class=\"wp-block-heading\">Samen de B2B-community verder brengen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ook kennis delen hoort vanaf het begin bij SPOTONVISION.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010 richtten we het B2B Marketing Forum op. Twee jaar geleden ontwikkelden we dit samen met onze Britse partner <a href=\"https:\/\/events.b2bmarketing.net\/euroabmforum\" data-type=\"link\" data-id=\"https:\/\/events.b2bmarketing.net\/euroabmforum\" target=\"_blank\" rel=\"noreferrer noopener\">B2B Marketing<\/a> door tot het European ABM Forum, passend bij de groeiende rol van account-based marketing in Europa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast organiseren we gedurende het jaar webinars, masterclasses en evenementen om B2B-professionals te helpen nieuwe ontwikkelingen in de praktijk toe te passen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook de <a href=\"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/\" data-type=\"link\" data-id=\"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/\">B2B Vision Academy<\/a> speelt hierin een steeds grotere rol. Met praktische programma&#8217;s rondom B2B-marketing, customer journeys, account-based marketing en AI helpen we professionals en teams hun eigen kennis en vaardigheden verder te ontwikkelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingrid Archer, medeoprichter van SPOTONVISION:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cOns vak blijft voortdurend in beweging en juist daarom is blijven leren zo belangrijk. We willen klanten niet alleen helpen door het werk samen met hen te doen, maar ook door hun teams sterker te maken. De B2B Vision Academy, onze masterclasses en onze events zijn daar allemaal onderdeel van.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Twintig jaar later is onze ambitie eigenlijk nog steeds dezelfde: B2B-marketing vooruitbrengen, dicht bij klanten en partners blijven en organisaties helpen sterkere relaties met hun kopers op te bouwen.<\/p>\n\n\n\n<h2 id=\"h-hoe-ziet-jouw-volgende-hoofdstuk-eruit\" class=\"wp-block-heading\">Hoe ziet jouw volgende hoofdstuk eruit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al 20 jaar helpen we B2B-organisaties zich aan te passen aan veranderende kopers, nieuwe technologie\u00ebn en nieuwe groeikansen. Denk je na over wat de volgende stap is voor jouw marketing- en salesteams? Laten we dan het gesprek aangaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" data-type=\"link\" data-id=\"https:\/\/www.spotonvision.com\/nl\/contact\/\">Neem contact met ons op<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPOTONVISION viert 20 jaar waarin het B2B-organisaties helpt hun klanten beter te begrijpen, sterkere relaties op te bouwen en groei te realiseren. Van buyer insights en account-based marketing tot AI en de B2B Vision Academy: SPOTONVISION blijft B2B-teams ondersteunen om voorop te blijven lopen in een dynamische markt.<\/p>\n","protected":false},"author":13,"featured_media":49502,"template":"","news_category":[],"class_list":["post-49535","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SPOTONVISION viert 20 jaar B2B-marketing en ABM<\/title>\n<meta name=\"description\" content=\"SPOTONVISION viert 20 jaar B2B-marketing en ondersteunt 200+ klanten met buyer insights, 50+ ABM-programma\u2019s, AI en account-based growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPOTONVISION\u00a0viert 20\u00a0jaar\u00a0B2B-marketing\u00a0en\u00a0account-based growth\u00a0\" \/>\n<meta property=\"og:description\" content=\"SPOTONVISION viert 20 jaar B2B-marketing en ondersteunt 200+ klanten met buyer insights, 50+ ABM-programma\u2019s, AI en account-based growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T15:15:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/sov-20-years.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/\",\"name\":\"SPOTONVISION viert 20 jaar B2B-marketing en ABM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/sov-20-years.png\",\"datePublished\":\"2026-08-26T08:29:48+00:00\",\"dateModified\":\"2026-08-27T15:15:22+00:00\",\"description\":\"SPOTONVISION viert 20 jaar B2B-marketing en ondersteunt 200+ klanten met buyer insights, 50+ ABM-programma\u2019s, AI en account-based growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/sov-20-years.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/sov-20-years.png\",\"width\":880,\"height\":525,\"caption\":\"B2B agency SPOTONVISION - 20 YEARS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SPOTONVISION\u00a0viert 20\u00a0jaar\u00a0B2B-marketing\u00a0en\u00a0account-based growth\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SPOTONVISION viert 20 jaar B2B-marketing en ABM","description":"SPOTONVISION viert 20 jaar B2B-marketing en ondersteunt 200+ klanten met buyer insights, 50+ ABM-programma\u2019s, AI en account-based growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/","og_locale":"nl_NL","og_type":"article","og_title":"SPOTONVISION\u00a0viert 20\u00a0jaar\u00a0B2B-marketing\u00a0en\u00a0account-based growth\u00a0","og_description":"SPOTONVISION viert 20 jaar B2B-marketing en ondersteunt 200+ klanten met buyer insights, 50+ ABM-programma\u2019s, AI en account-based growth.","og_url":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_modified_time":"2026-08-27T15:15:22+00:00","og_image":[{"width":880,"height":525,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/sov-20-years.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/","url":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/","name":"SPOTONVISION viert 20 jaar B2B-marketing en ABM","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/sov-20-years.png","datePublished":"2026-08-26T08:29:48+00:00","dateModified":"2026-08-27T15:15:22+00:00","description":"SPOTONVISION viert 20 jaar B2B-marketing en ondersteunt 200+ klanten met buyer insights, 50+ ABM-programma\u2019s, AI en account-based growth.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/sov-20-years.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/sov-20-years.png","width":880,"height":525,"caption":"B2B agency SPOTONVISION - 20 YEARS"},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-viert-20-jaar-b2b-marketing-en-abm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"SPOTONVISION\u00a0viert 20\u00a0jaar\u00a0B2B-marketing\u00a0en\u00a0account-based growth\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news\/49535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":5,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news\/49535\/revisions"}],"predecessor-version":[{"id":49544,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news\/49535\/revisions\/49544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/49502"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=49535"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news_category?post=49535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}