{"id":47913,"date":"2026-01-22T10:00:47","date_gmt":"2026-01-22T09:00:47","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=news&#038;p=47913"},"modified":"2026-01-22T10:02:42","modified_gmt":"2026-01-22T09:02:42","slug":"marit-bouwmeester-keynote-speaker-op-european-abm-forum-2026","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/marit-bouwmeester-keynote-speaker-op-european-abm-forum-2026\/","title":{"rendered":"Marit Bouwmeester\u00a0keynote\u00a0speaker\u00a0op\u00a0European ABM Forum 2026\u00a0"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefdc0ce75c5 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefdc0ce75c5 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefdc0ce75c5\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Marit Bouwmeester\u00a0keynote\u00a0speaker\u00a0op\u00a0European ABM Forum 2026\u00a0<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/01\/silver-badge-1.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/ON-Logo-Orange-64x64-1.png\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;January 22, 2026            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" id=\"h-amsterdam-19-january-2026-spotonvision-is-proud-to-announce-that-marit-bouwmeester-four-time-olympic-medallist-and-the-most-successful-female-sailor-in-olympic-history-will-deliver-the-closing-keynote-at-the-second-edition-of-the-european-abm-forum-the-event-takes-place-on-26-march-2026-in-amsterdam-and-is-co-hosted-with-b2b-marketing\"><strong>Amsterdam, 21 januari 2026<\/strong> \u2013 SPOTONVISION kondigt aan dat Marit Bouwmeester\u00a0de afsluitende\u00a0keynote\u00a0verzorgt tijdens de tweede editie van het <strong>European ABM Forum<\/strong> op <strong>26 maart 2026<\/strong> in Amsterdam. Zij is\u00a0viervoudig olympisch medaillewinnares en de meest succesvolle vrouwelijke zeilster in de olympische geschiedenis.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na een succesvolle eerste editie in 2025 keert het European ABM Forum in 2026 terug. Opnieuw brengt het evenement B2B-marketing- en salesleiders uit heel Europa samen. Het programma combineert impactvolle&nbsp;keynotes, praktische workshops en doelgerichte netwerkmomenten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het thema van dit jaar,&nbsp;<strong>\u2018Building&nbsp;resilient&nbsp;growth:&nbsp;how&nbsp;ABM&nbsp;creates&nbsp;clarity&nbsp;in&nbsp;uncertain&nbsp;times\u2019<\/strong>, sluit aan bij de realiteit van de huidige B2B-markt. Onzekerheid is geen uitzondering meer, maar de norm. Succesvolle organisaties focussen op de juiste accounts, brengen sales en marketing dichter bij elkaar en maken hun toegevoegde waarde aantoonbaar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marits&nbsp;keynote,&nbsp;<strong>\u2018Winning is&nbsp;an&nbsp;inside&nbsp;job\u2019<\/strong>, is gebaseerd op haar ervaringen aan de absolute top van de topsport. Zeilen vraagt om voortdurende besluitvorming onder druk, vaak in onvoorspelbare omstandigheden. Juist dat maakt de sport een sterke metafoor voor leiderschap en business. Marit laat zien waarom winnen begint in je hoofd, hoe je focust op wat je kunt be\u00efnvloeden en hoe je druk en complexiteit omzet in helderheid.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWij zijn zeer verheugd dat Marit Bouwmeester het podium van het European ABM Forum betreedt,\u201d zegt Shimon Ben&nbsp;Ayoun, medeoprichter en managing director van&nbsp;SPOTONVISION. \u201cHaar kijk op mentale performance en veerkracht sluit perfect aan bij het thema van dit jaar. Deelnemers vertrekken met inzichten die ze direct kunnen toepassen, juist bij het aansturen van teams in onzekere tijden.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het <a href=\"https:\/\/events.b2bmarketing.net\/euroabmforum\">European ABM Forum<\/a> is het toonaangevende Europese evenement voor senior marketing- en salesprofessionals die op zoek zijn naar bewezen, praktijkgerichte benaderingen van account-based\u00a0marketing, B2B-groei en commerci\u00eble\u00a0alignment. Deelnemers krijgen concrete inzichten van vakgenoten en experts,\u00a0en gaan naar huis met\u00a0duidelijke\u00a0handvatten om meetbare impact te realiseren.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early&nbsp;bird-tickets zijn nu beschikbaar.&nbsp;Meer informatie en registratie&nbsp;via:&nbsp;<br><a href=\"https:\/\/events.b2bmarketing.net\/euroabmforum\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/events.b2bmarketing.net\/euroabmforum<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over SPOTONVISION:&nbsp;<\/strong><strong><em>We switch ON B2B relationships<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinds 2006 ondersteunt SPOTONVISION toonaangevende merken en ambitieuze&nbsp;scale-ups bij het ontwikkelen van go-to-marketstrategie\u00ebn die groei realiseren. Als een van de eerste bureaus in Europa die zich volledig richt op B2B-marketing, weten wij wat nodig is om commerci\u00eble impact te vergroten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wij geloven dat groei begint met inzicht. Daarom combineren we diepgaand onderzoek met een gedegen account-based&nbsp;marketingaanpak om effectieve B2B-programma\u2019s te cre\u00ebren. Door klantinzichten, technologie en creativiteit te verbinden, helpen we onze klanten duurzame, waardevolle relaties op te bouwen met hun klanten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION staat bekend om kritisch denken, een hands-on mentaliteit en het vermogen om marketing- en salesteams uit te dagen om de lat hoger te leggen. Via onze <a href=\"https:\/\/www.spotonvision.com\/b2b-vision-academy\/\">B2B\u00a0Vision\u00a0Academy<\/a> stimuleren we continu leren. En sinds 2010 bouwen we aan een sterke Europese community van marketing- en salesprofessionals via het\u00a0<a href=\"https:\/\/www.b2bmarketingforum.nl\/\">B2B Marketing Forum<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onze drive om B2B naar een hoger niveau te tillen staat altijd AAN. Elk programma, elke klant, elke dag.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.spotonvision.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.spotonvision.com<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over B2B Marketing<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B Marketing werd opgericht in 2004 en wordt algemeen erkend als de organisatie die B2B Marketing als zelfstandige industrie heeft gedefinieerd. Wat begon als een niche vakblad, is uitgegroeid tot een wereldwijd Community Intelligence-bedrijf.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De organisatie organiseert internationaal gerenommeerde evenementen zoals The Global ABM Conference, B2B&nbsp;Ignite&nbsp;London en The B2B Marketing&nbsp;Awards. Daarnaast leveren zij marketingdiensten en trainingen aan klanten op drie continenten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021 lanceerde B2B Marketing&nbsp;Propolis: een&nbsp;membership-based&nbsp;community die B2B-marketingleiders voorziet van de juiste strategie\u00ebn,&nbsp;frameworks&nbsp;en vaardigheden om groei te realiseren, teams te bouwen en duidelijke business impact aan te tonen.&nbsp;Propolis&nbsp;groeit snel en heeft een wereldwijd ledenbestand, waaronder veel bekende B2B-merken.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.b2bmarketing.net\/\">b2bmarketing.net\u00a0<br><\/a><a href=\"https:\/\/www.b2bmarketing.net\/propolis\/\">b2bmarketing.net\/propolis\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Olympisch zeillegende Marit Bouwmeester sluit het European ABM Forum 2026 af met een keynote speech, waarin ze krachtige lessen deelt over mindset en veerkracht voor B2B-leiders.<\/p>\n","protected":false},"author":13,"featured_media":47904,"template":"","news_category":[],"class_list":["post-47913","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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