{"id":44237,"date":"2025-01-06T13:51:00","date_gmt":"2025-01-06T12:51:00","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=news&#038;p=44237"},"modified":"2025-01-06T16:44:39","modified_gmt":"2025-01-06T15:44:39","slug":"b2bmarketing-and-spotonvision-partner","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/b2bmarketing-and-spotonvision-partner\/","title":{"rendered":"B2B Marketing en SPOTONVISION lanceren eerste Europese account-based marketing evenement\u00a0"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefdc0a4614b {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefdc0a4614b {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefdc0a4614b\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>B2B Marketing en SPOTONVISION lanceren eerste Europese account-based marketing evenement\u00a0<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/12\/b2bmf-partnership.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;January 06, 2025            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading\" id=\"h-succes-in-b2b-met-account-based-marketing-en-ai-nbsp\"><strong>Succes in B2B met account-based marketing en AI<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Londen-Amsterdam, [7 Januari 2025] \u2013 <strong><a href=\"https:\/\/www.b2bmarketing.net\/\">B2B Marketing<\/a><\/strong>, de organisatie achter de wereldwijde marketingcommunity <em>Propolis<\/em> en internationaal bekende evenementen zoals <em>The Global ABM Conference<\/em>, kondigt een strategische samenwerking toonaangevend B2B-marketingbureau <strong>SPOTONVISION<\/strong>. Samen lanceren zij een nieuw evenement: <em>The European ABM Forum<\/em>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het Forum vindt plaats op <strong>3 april 2025<\/strong> in <strong>Amsterdam<\/strong> en brengt B2B-marketing- en salesleiders uit heel Europa samen. Deze editie van het B2B Marketing Forum gaat over de kracht van <em>account-based marketing (ABM)<\/em> en AI. Het Forum richt zich op het versterken van (zakelijke) connecties, het vergroten van klantbetrokkenheid en het stimuleren van groei.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met dit partnerschap combineert B2B Marketing zijn expertise in het organiseren van <a href=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing\/\">ABM<\/a>&#8211; evenementen en trainingen met SPOTONVISION\u2019s ervaring in het helpen van Europese B2B-bedrijven om marketing- en salesteams naar een hoger niveau te brengen. Samen bieden de partijen concrete strategie\u00ebn die inspelen op de groeiende behoeften van B2B-marketeers in Europa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The European ABM Forum<\/em> belooft een inspirerende en dynamische ervaring te worden, met toonaangevende keynotes, interactieve sessies en uitgebreide netwerkmogelijkheden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe zijn ontzettend enthousiast over deze samenwerking met B2B Marketing,\u201d zegt <strong>Shimon Ben Ayoun<\/strong>, Managing Director bij B2B Marketing Forum en SPOTONVISION. \u201cDit Forum sluit naadloos aan bij onze visie en ambitie: bedrijven helpen de stap te maken van losse tactieken naar het opbouwen van duurzame klantrelaties. Samen tillen we B2B-marketing in Europa naar een hoger niveau.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Richard O\u2019Connor<\/strong>, CEO van B2B Marketing, vult aan: \u201cSPOTONVISION heeft veel ervaring in de Europese B2B-marketingsector, en gecombineerd met onze focus op praktijkgerichte ABM-inzichten, maakt dit partnerschap tot een unieke kans. Het Forum zal B2B-leiders inspireren en in staat stellen om ABM-strategie\u00ebn te ontwikkelen voor echte commerci\u00eble groei.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De inschrijving voor <em>The European ABM Forum<\/em> gaat in <strong>januari 2025 van start<\/strong>, samen met de publicatie van de eerste versie van de evenementagenda. Ge\u00efnteresseerden die willen deelnemen of samenwerken, kunnen hun interesse kenbaar maken <a href=\"https:\/\/survey.sogolytics.com\/survey\/form?k=SsQUXRYSsSUSsPsPsP&amp;lang=0\" target=\"_blank\" rel=\"noreferrer noopener\">via deze link<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voor meer informatie kun je contact opnemen met:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sarah Lovelock<\/strong>, Group Head of Marketing &amp; Events, B2B Marketing&nbsp;<br>E-mail: <a href=\"mailto:sarah.lovelock@b2bmarketing.net\" target=\"_blank\" rel=\"noreferrer noopener\">sarah.lovelock@b2bmarketing.net<\/a>&nbsp;<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ingrid Archer<\/strong>, Director Clients, Strategy &amp; Success, SPOTONVISION&nbsp;<br>E-mail: <a href=\"mailto:ingrid@spotonvision.com\" target=\"_blank\" rel=\"noreferrer noopener\">ingrid@spotonvision.com<\/a>&nbsp;<br><strong><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over B2B Marketing<\/strong>&nbsp;<br><strong>B2B Marketing<\/strong> werd opgericht in 2004 en wordt gezien als de organisatie die B2B-marketing als zelfstandige industrie op de kaart heeft gezet. Wat begon als een niche-uitgeverij is inmiddels uitgegroeid tot een wereldwijde <em>Community Intelligence<\/em>-organisatie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B Marketing organiseert internationale topevenementen zoals <em>The Global ABM Conference<\/em>, <em>B2B Ignite London<\/em> en <em>The B2B Marketing Awards<\/em>. Daarnaast bieden zij marketingdiensten en trainingen aan bedrijven op drie continenten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021 introduceerde B2B Marketing <em>Propolis<\/em>, een lidmaatschapsplatform voor B2B-marketeers. Hier vinden zij strategie\u00ebn, frameworks en tools om groei te realiseren, sterke teams op te bouwen en meetbare bedrijfsresultaten te behalen. <em>Propolis<\/em> groeit snel en heeft inmiddels leden van \u2019s werelds bekendste B2B-merken.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over SPOTONVISION<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2006 inspireerde het gebrek aan een strategie-gedreven, ge\u00efntegreerde B2B-aanpak ons, Shimon Ben Ayoun en Ingrid Archer \u2013 twee marketeers aan de klantzijde \u2013 om onze banen op te zeggen. En zo lanceerden we <strong>SPOTONVISION<\/strong>, het eerste puur B2B-bureau van Nederland. Sindsdien hebben we een team opgebouwd dat de grenzen van B2B verlegt, in Europa en daarbuiten.&nbsp; We helpen grote merken en ambitieuze scale-ups, die zijn uitgegroeid tot langdurige klanten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overstappen van ad-hoc tactieken naar langetermijnrelaties is de toekomst voor B2B.&nbsp; Het is B2B-tijd.&nbsp; Tijd om kortetermijndenken te elimineren en ons te richten op langetermijngroei.&nbsp; Tijd om afscheid te nemen van silo\u2019s en samen te werken met sales en marketing als route naar succes. Tijd om te vergeten dat B2B alleen om logisch denken draait en meer creativiteit in te zetten die emoties aanspreekt.&nbsp; Wij zijn SPOTONVISION en wij brengen B2B verder.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met het oprichten van het B2B Marketing Forum en de B2B Marketing Awards in 2010 heeft SPOTONVISION een extra dimensie gegeven aan de B2B community in Europa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.spotonvision.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.spotonvision.com<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B Marketing en SPOTONVISION kondigen het European ABM Forum aan, dat op 3 april 2025 in Amsterdam van start gaat. Dit evenement brengt Europese B2B-marketing- en salesleiders samen om de kracht van account-based marketing en AI te verkennen bij het stimuleren van groei en het opbouwen van duurzame klantrelaties.<\/p>\n","protected":false},"author":13,"featured_media":44233,"template":"","news_category":[],"class_list":["post-44237","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>European ABM Forum 2025 | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Sluit je aan bij Europa&#039;s top B2B-leiders tijdens het European ABM Forum op 3 april 2025 in Amsterdam. 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