{"id":36653,"date":"2022-02-17T10:35:44","date_gmt":"2022-02-17T10:35:44","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/spotonvision-introduceert-een-maturity-model-voor-b2b-campagnes\/"},"modified":"2024-03-21T20:41:49","modified_gmt":"2024-03-21T20:41:49","slug":"spotonvision-introduceert-een-maturity-model-voor-b2b-campagnes","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-introduceert-een-maturity-model-voor-b2b-campagnes\/","title":{"rendered":"SPOTONVISION introduceert een maturity model voor B2B-campagnes"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefde9f1d634 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefde9f1d634 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefde9f1d634 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefde9f1d634 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefde9f1d634\">\n        <div class=\"dw_single_header_block_background no_image\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>SPOTONVISION introduceert een maturity model voor B2B-campagnes<\/h1><\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;February 17, 2022            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Amstelveen, 24 januari 2022 <\/em>\u2013 Het maturity model voor B2B-campagnes is een nieuwe tool van B2B-marketingbureau SPOTONVISION. Het model helpt B2B-marketeers hun valkuilen en sterke punten te begrijpen, om groei te realiseren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het model biedt houvast voor jouw groei als marketeer of marketingteam. Het illustreert hoe een marketingteam kan groeien van niveau 1 naar 4: Starter, Practitioner, Advanced en Best-in-class. Het model biedt vier dimensies om succesvolle B2B-marketing te bepalen: strategie, campagnes, marketingtechnologie en marketing &amp; sales alignement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingrid Archer, mede-oprichter van SPOTONVISION, licht de gekozen factoren toe:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">\u201cDeze dimensies voor B2B-campagne maturity zijn opgesteld op basis van uitgebreid onderzoek onder onze klanten. De meeste daarvan zijn grote B2B-spelers in Europa.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Met het model kunnen B2B-marketeers begrijpen: Hoe volwassen is de marketingstrategie? Wat is de status van onze (account-based marketing) campagnes? Is de marketingtechnologie op orde? Zijn onze verkoop- en marketingteams op elkaar afgestemd?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om met het model aan de slag te gaan biedt SPOTONVISION een <a href=\"https:\/\/www.spotonvision.com\/resources\/b2b-campaign-maturity-scan\/\" target=\"_blank\" rel=\"noreferrer noopener\">online scan<\/a> en een uitgebreide versie van het B2B maturity model aan. Aan de hand van een aantal vragen zie je waar je staat en wat er nodig is om Best-in-class te worden.&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aefde9f2750f {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aefde9f2750f {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aefde9f2750f {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aefde9f2750f {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aefde9f2750f {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aefde9f2750f {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aefde9f2750f dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aefde9f2750f .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aefde9f2750f.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aefde9f2750f .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aefde9f2750f .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Succesvolle campagnes<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nDoe de scan en zie waar jij staat.\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/b2b-campaign-maturity-scan\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ga naar de scan<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<p class=\"wp-block-paragraph\"><strong>Over SPOTONVISION<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Van strategie tot campagnes en marketingtechnologie, sinds 2006 helpen wij toonaangevende B2B-bedrijven. Voor klanten zoals\u202f Cyclomedia, Elsevier, De Persgroep, Salesforce, en T-Mobile ontwikkelen we betekenisvolle conversaties. Interacties die leiden tot groei van zowel mensen als bedrijven.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Door betekenis te geven aan data, helpen wij onze klanten met het bouwen van duurzame commerci\u00eble relaties,\u202ftijdens elk contact, iedere keer weer.\u202fOp deze manier cre\u00ebren we ultieme B2B-ervaringen met een echt B2ME-karakter.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vol passie en bevlogenheid hebben wij het B2B Marketing Forum en de\u202fB2B\u202fMarketing\u202fAwards\u202fopgericht en bieden wij een extra dimensie aan de wereld van B2B. Bij ons werken B2B-superhelden met een flinke dosis kennis, creativiteit, ambitie en\u202fbetrokkenheid. Samen met onze klanten en partners geven we vorm aan B2B-marketing van de toekomst.\u202f\u202f&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Het maturity model voor B2B-campagnes is een nieuwe tool van B2B-marketingbureau SPOTONVISION.<\/p>\n","protected":false},"author":13,"featured_media":40580,"template":"","news_category":[],"class_list":["post-36653","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SPOTONVISION introduceert een maturity model voor B2B-campagnes - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Het maturity model voor B2B-campagnes is een nieuwe tool van B2B-marketingbureau SPOTONVISION.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPOTONVISION introduceert een maturity model voor B2B-campagnes\" \/>\n<meta property=\"og:description\" content=\"Het maturity model voor B2B-campagnes is een nieuwe tool van B2B-marketingbureau SPOTONVISION.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-introduceert-een-maturity-model-voor-b2b-campagnes\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T20:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/SOV_Blogheader_B2B-campagnes-Maturity-Model.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1960\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-introduceert-een-maturity-model-voor-b2b-campagnes\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-introduceert-een-maturity-model-voor-b2b-campagnes\\\/\",\"name\":\"SPOTONVISION introduceert een maturity model voor B2B-campagnes - 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