{"id":36630,"date":"2018-02-19T17:12:26","date_gmt":"2018-02-19T17:12:26","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/afas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018\/"},"modified":"2024-05-06T17:25:18","modified_gmt":"2024-05-06T15:25:18","slug":"afas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/afas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018\/","title":{"rendered":"AFAS Software en Holla Advocaten genomineerd voor de B2B Marketing Award 2018"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefdefdd3fe6 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefdefdd3fe6 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefdefdd3fe6 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefdefdd3fe6 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefdefdd3fe6\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>AFAS Software en Holla Advocaten genomineerd voor de B2B Marketing Award 2018<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/award-284x236-1.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;February 19, 2018            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Amstelveen, 19 februari 2018 &#8211; <\/em>Op 15 maart a.s. tijdens het B2B Marketing Forum zullen de 2 genomineerden, AFAS Software en Holla Advocaten, strijden om de B2B Marketing Award 2018. Voor de negende keer organiseert het Forum deze unieke B2B Marketing Award in Nederland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-succesbeheer-bereik-je-belangrijkste-klant-dmu-om-samen-de-relatie-te-verbeteren\">Succesbeheer: Bereik je belangrijkste klant-DMU om samen de relatie te verbeteren.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In de genomineerde campagne zet AFAS continue en relevante aandacht voor een belangrijke doelgroep van AFAS centraal. Doel van de campagne was om in contact te komen met deze doelgroep en de klantrelatie met hen door de inzet van relevante content te verstevigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De jury over de case: <em>\u201cHet AFAS-verhaal is een mooie en complete business case, vanuit een brede bedrijfsuitdaging opgepakt. Men is zich er van bewust dat de gehele organisatie, mensen, processen en afdelingen, betrokken moeten zijn bij de implementatie van de strategie.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holla-advocaten-met-de-merkkrachtcampagne-dekoplopers\">Holla Advocaten met de Merkkrachtcampagne #dekoplopers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De marketingdoelstelling van deze campagne is om de naamsbekendheid in de Brainport regio (Eindhoven) te vergroten. De campagne laat op een eigentijdse en toegankelijke manier zien wat succesvolle ondernemers en professionals motiveert. In een speciaal voor de videocampagne ontwikkelde auto met camera worden professionals uit de zakelijke top ge\u00efnterviewd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De jury: <em>\u201cMet de #dekoplopers campagne zet Holla Advocaten een mooie multichannel case neer met een duidelijke doelstelling en een goede aanpak. De creativiteit van de campagne laat zich onder andere zien in een crossmediale strategie.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-de-jury\">Over de jury<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nominaties zijn gekozen door de vakjury bestaande uit voorzitter Ment Kuiper, directeur CustomerTalk, Nord van de Mosselaer, Demand Generation Manager B2B bij Tele2 Nederland, Jan van Ginkel, Uitgever Management Team bij MT Mediagroep en Cathelijne Quarr\u00e9- Bijleveld, Director of Field marketing bij Snow Software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juryvoorzitter Ment Kuiper. <em>\u201cHet is mooi dat we ook dit jaar weer fraaie B2B-cases in de spotlights kunnen zetten. We kijken uit naar de presentaties op 15 maart.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pitch-en-uitreiking-op-15-maart-2018\">Pitch en uitreiking op 15 maart 2018<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De twee kanshebbers staan op het podium op 15 maart a.s. in Duin &amp; Kruidberg te Santpoort \u2013 live! \u2013 Zij gaan de strijd met elkaar aan tijdens het B2B Marketing Forum. Het publiek bepaalt samen met de jury wie er wint. Heeft een van de finalisten nu al jouw voorkeur? <a href=\"http:\/\/www.b2bmarketingforum.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meld je dan meteen aan<\/a>. Hier vind je tevens alle informatie over het B2B Marketing Forum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-de-b2b-marketing-award\">Over de B2B Marketing Award<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010 introduceerde B2B marketingbureau SPOTONVISION de B2B Marketing Award in Nederland. Voornaamste reden was om meer aandacht te krijgen voor B2B marketing in ons land. Tegelijkertijd was er een sterke behoefte om onderling goede voorbeeldcases en ervaringen in de business-to-business uit te wisselen.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/afas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018\/\" data-a2a-title=\"AFAS Software en Holla Advocaten genomineerd voor de B2B Marketing Award 2018\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fafas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018%2F&amp;linkname=AFAS%20Software%20en%20Holla%20Advocaten%20genomineerd%20voor%20de%20B2B%20Marketing%20Award%202018\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fafas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018%2F&amp;linkname=AFAS%20Software%20en%20Holla%20Advocaten%20genomineerd%20voor%20de%20B2B%20Marketing%20Award%202018\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fafas-software-en-holla-advocaten-genomineerd-b2b-marketing-award-2018%2F&amp;linkname=AFAS%20Software%20en%20Holla%20Advocaten%20genomineerd%20voor%20de%20B2B%20Marketing%20Award%202018\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Op 15 maart a.s. tijdens het B2B Marketing Forum zullen de 2 genomineerden, AFAS Software en Holla Advocaten, strijden om de B2B Marketing Award 2018. Voor de negende keer organiseert het Forum deze unieke B2B Marketing Award in Nederland.<\/p>\n","protected":false},"author":13,"featured_media":40524,"template":"","news_category":[],"class_list":["post-36630","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AFAS Software en Holla Advocaten genomineerd voor de B2B Marketing Award 2018 | SPOTONVISION<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFAS Software en Holla Advocaten genomineerd voor de B2B Marketing Award 2018\" \/>\n<meta property=\"og:description\" content=\"Op 15 maart a.s. tijdens het B2B Marketing Forum zullen de 2 genomineerden, AFAS Software en Holla Advocaten, strijden om de B2B Marketing Award 2018. 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