{"id":36626,"date":"2017-03-20T09:06:01","date_gmt":"2017-03-20T09:06:01","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/servicenow-winnaar-b2b-marketing-award-2017\/"},"modified":"2024-05-06T22:18:23","modified_gmt":"2024-05-06T20:18:23","slug":"servicenow-winnaar-b2b-marketing-award-2017","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/servicenow-winnaar-b2b-marketing-award-2017\/","title":{"rendered":"ServiceNow winnaar van de B2B Marketing Award 2017"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefdf2648822 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefdf2648822 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefdf2648822 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefdf2648822 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefdf2648822\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>ServiceNow winnaar van de B2B Marketing Award 2017<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Foto-persbericht-award-scaled-e1575284392441-892x391.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 20, 2017            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Amstelveen, 20 maart 2017<\/strong> \u2013 Voor alweer de 8<sup>e<\/sup> keer op rij werd afgelopen week de B2B Marketing Award uitgereikt. De twee genomineerden van dit jaar waren Greetz en ServiceNow. Beide organisaties kregen vier minuten de tijd om hun case te presenteren tijdens het B2B Marketing Forum op het podium van Kasteel de Wittenburg in Wassenaar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na de presentaties had het publiek de mogelijkheid om te stemmen en in combinatie met het juryoordeel rolde ServiceNow als winnaar uit de bus. Onder luid applaus nam Francisca Calkoen de felbegeerde award in ontvangst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De vakjury bestond dit jaar uit voorzitter Ment Kuiper (IDMK\/CustomerTalk), Marije van Donselaar (Nuon), Nord van de Mosselaer (Tele2), Marieke LeNoble (Vakmedianet) en Jan van Ginkel (AT5 en NH).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-jury-over-de-case\">De jury over de case:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe beslissing was moeilijker dan voorgaande jaren: het was een nek-aan-nekrace,\u201d vertelt juryvoorzitter Ment Kuiper. \u201cHet doel van ServiceNow was een breder portfolio positioneren bij haar grote klanten, maar ook het aanboren van nieuwe segmenten. Ment: \u201cDoor de combinatie van een off- en online <a href=\"https:\/\/www.spotonvision.com\/strategie\/contentstrategie\/\">contentstrategie<\/a>, het inzetten van marketing automation \u00e9n het denken vanuit verschillende doelgroepen, hebben zij deze doelstellingen ruimschoots behaald.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cServiceNow heeft haar naamsbekendheid vergroot, haar database uitgebreid en een mooie sales pipeline gerealiseerd. Dit resultaat, dat zij met duidelijke cijfers aantoonden, was voor ons uiteindelijk de doorslaggevende factor om ServiceNow tot winnaar uit te roepen,\u201d aldus de juryvoorzitter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-de-b2b-marketing-award\">Over de B2B Marketing Award<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010 introduceerde B2B marketingbureau spotONvision de B2B Marketing Award in Nederland. Ingrid Archer, initiatiefnemer van de Award, tevens co-founder van spotONvision: \u201cVoornaamste reden was om meer aandacht te krijgen voor B2B-marketing in ons land. Tegelijkertijd was er een sterke behoefte om onderling goede voorbeeldcases en ervaringen in de business-to-business uit te wisselen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-spotonvision\">Over spotONvision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">spotONvision helpt organisaties met het verhogen van omzet. Als modern B2B-marketingbureau zetten we zowel data als demand generation strategie\u00ebn in. Zo ontwikkelen we ge\u00efntegreerde sales- en marketingprogramma\u2019s die passen bij je business. We ondersteunen marketing- en salesteams met programma\u2019s waarbij leads en klanten aan de hand worden genomen door hun klantreis. Dit doen wij met leadgeneratie, lead nurturing, sales enablement en klantmarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als oprichters van het B2B Marketing Forum en de B2B Marketing Award in de Benelux, maakt spotONvision zich hard voor het ontwikkelen en uitwisselen van marketingkennis onder B2B-marketeers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klanten van spotONvision zijn onder meer: Diligent, Elsevier, EY, Interpolis, Nuon, Robeco, Sabic, Schiphol en Simac.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/servicenow-winnaar-b2b-marketing-award-2017\/\" data-a2a-title=\"ServiceNow winnaar van de B2B Marketing Award 2017\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fservicenow-winnaar-b2b-marketing-award-2017%2F&amp;linkname=ServiceNow%20winnaar%20van%20de%20B2B%20Marketing%20Award%202017\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fservicenow-winnaar-b2b-marketing-award-2017%2F&amp;linkname=ServiceNow%20winnaar%20van%20de%20B2B%20Marketing%20Award%202017\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fservicenow-winnaar-b2b-marketing-award-2017%2F&amp;linkname=ServiceNow%20winnaar%20van%20de%20B2B%20Marketing%20Award%202017\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voor alweer de 8e keer op rij werd de B2B Marketing Award uitgereikt. De twee genomineerden van dit jaar waren Greetz en ServiceNow.<\/p>\n","protected":false},"author":13,"featured_media":40568,"template":"","news_category":[],"class_list":["post-36626","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ServiceNow winnaar van de B2B Marketing Award 2017 - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Voor alweer de 8e keer op rij werd de B2B Marketing Award uitgereikt. 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