{"id":36621,"date":"2016-03-18T15:50:20","date_gmt":"2016-03-18T15:50:20","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/persbericht-afas-software-winnaar-b2b-marketing-award-2016-2\/"},"modified":"2024-05-06T17:36:07","modified_gmt":"2024-05-06T15:36:07","slug":"persbericht-afas-software-winnaar-b2b-marketing-award-2016-2","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/persbericht-afas-software-winnaar-b2b-marketing-award-2016-2\/","title":{"rendered":"AFAS Software winnaar van de B2B Marketing Award 2016"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefe46a775d5 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefe46a775d5 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefe46a775d5 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefe46a775d5 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefe46a775d5\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>AFAS Software winnaar van de B2B Marketing Award 2016<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-23-892x477.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 18, 2016            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Amstelveen, 18 maart 2016 &#8211;&nbsp;<\/span><\/em><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Onder groot applaus is gisteren tijdens het B2B Marketing Forum in DeFabrique te Utrecht de B2B Marketing Award 2016 uitgereikt aan AFAS Software. Er waren drie genomineerden die live op het podium stonden om hun case te presenteren aan het publiek. Na de presentaties had het publiek de mogelijkheid om te stemmen en in combinatie met het juryoordeel rolde AFAS Software als winnaar uit de bus.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">De jury over de case:<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">De winnende case \u2018De Accountancy Scan\u2019 is een mooi voorbeeld van een complete en crossmediale marketingaanpak. AFAS heeft zichzelf uitgedaagd om eerder in het aankoopproces met potenti\u00eble klanten in aanraking te komen.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">De focus op online leadgeneratie heeft er bij AFAS toe geleid dat een groot gedeelte van dat proces inmiddels is geautomatiseerd. Zo cre\u00ebert AFAS bovenop de bestaande marketingmachine een modern en schaalbaar online marketingplatform met focus content om de doelgroepen eerder te bereiken en te raken.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">De jury bestond dit jaar uit voorzitter Ment Kuiper van IDMK Trainingen, Nord van de Mosselaer van Tele2 en Marije van Donselaar van Nuon Business Nederland.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">De overige twee genomineerden voor de B2B Marketing Award waren: Rabobank met de campagne IkGaStarten.nl en ABN AMRO Lease met hun campagne voor meer online lease-aanvragen. Vorig jaar sleepte Canon Nederland de award in de wacht.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Over de B2B Marketing Award<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">In 2010 introduceerde B2B marketingbureau spotONvision de B2B Marketing Award in Nederland. Voornaamste reden was om meer aandacht te krijgen voor B2B-marketing in ons land. Tegelijkertijd was er een sterke behoefte om onderling goede voorbeeldcases en ervaringen in de business-to-business uit te wisselen.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Over spotONvision<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">spotONvision is een demand generation agency, een modern B2B-marketingbureau, dat organisaties helpt hun omzet te verhogen. Wij cre\u00ebren en implementeren ge\u00efntegreerde sales- en marketingstrategie\u00ebn om je klant door de customer journey te leiden. We begeleiden je met lead generatie, lead nurturing, sales enablement en klantmarketing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Om toekomstvaste resultaten te behalen adviseren wij onze klanten aan de hand van de belangrijkste pijlers van B2B-marketing: buyer persona\u2019s en customer journeys, contentmarketing, lead management, en marketing technologie, zoals marketing automation en dashboards. Zo helpen we marketingteams met hun transformatie naar resultaatgerichte teams die niet alleen de beste ROI maar ook de beste klantbeleving leveren.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Met een ruime ervaring in B2B-marketing, sales en communicatie, werkt spotONvision onder meer voor klanten als AFAS, Elsevier, EY, Interpolis, Nuon, Sabic, Schiphol en T-Mobile Zakelijk.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\">Bovendien maakt spotONvision zich hard voor het uitwisselen van B2B-marketingkennis onder marketeers en richtte in 2010 het B2B Marketing Forum en de B2B Marketing Award op.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.spotonvision.com\/\"><span style=\"font-family: 'Helvetica',sans-serif; color: #35aadc; text-decoration: none; text-underline: none;\">www.spotonvision.com<\/span><\/a><span style=\"font-family: 'Helvetica',sans-serif; color: #242424;\"><br>Twitter: @spotONvision<\/span><\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/persbericht-afas-software-winnaar-b2b-marketing-award-2016-2\/\" data-a2a-title=\"AFAS Software winnaar van de B2B Marketing Award 2016\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fpersbericht-afas-software-winnaar-b2b-marketing-award-2016-2%2F&amp;linkname=AFAS%20Software%20winnaar%20van%20de%20B2B%20Marketing%20Award%202016\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fpersbericht-afas-software-winnaar-b2b-marketing-award-2016-2%2F&amp;linkname=AFAS%20Software%20winnaar%20van%20de%20B2B%20Marketing%20Award%202016\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fpersbericht-afas-software-winnaar-b2b-marketing-award-2016-2%2F&amp;linkname=AFAS%20Software%20winnaar%20van%20de%20B2B%20Marketing%20Award%202016\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Onder groot applaus is gisteren tijdens het B2B Marketing Forum in DeFabrique te Utrecht de B2B Marketing Award 2016 uitgereikt aan AFAS Software.<\/p>\n","protected":false},"author":13,"featured_media":40526,"template":"","news_category":[],"class_list":["post-36621","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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