{"id":36618,"date":"2016-02-18T15:48:09","date_gmt":"2016-02-18T15:48:09","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/persbericht-nominaties-b2b-marketing-award-2016-bekend\/"},"modified":"2024-05-06T17:36:29","modified_gmt":"2024-05-06T15:36:29","slug":"persbericht-nominaties-b2b-marketing-award-2016-bekend","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/persbericht-nominaties-b2b-marketing-award-2016-bekend\/","title":{"rendered":"Nominaties B2B Marketing Award 2016 bekend"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefe6605ed07 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefe6605ed07 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefe6605ed07 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefe6605ed07 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefe6605ed07\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Nominaties B2B Marketing Award 2016 bekend<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/advanced-target-market-profiles-2-892x504.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;February 18, 2016            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">~ Jury heeft drie cases geselecteerd: ABN AMRO Lease, AFAS Software en Rabobank ~<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amstelveen, 18 februari 2016 \u2013 Op 17 maart zal de juryvoorzitter de B2B Marketing Award 2016 uitreiken. De uiteindelijke winnaar wordt na afloop van het dagprogramma van het B2B Marketing Forum samen met de jury door het aanwezige publiek gekozen. Eerst mogen de kandidaten hun case in enkele minuten aan het publiek presenteren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De genomineerden van 2016 zijn:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABN AMRO Lease, met \u2018Meer online lease-aanvragen\u2019.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Door de website van een informatiekanaal te transformeren naar een leadkanaal, wil ABN AMRO Lease de \u2018digital presence\u2019 versterken. De nadruk ligt hierbij op het genereren van online lease-aanvragen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AFAS Software, met \u2018Een contentmarketing case\u2019.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AFAS heeft zichzelf uitgedaagd om eerder in het aankoopproces met potenti\u00eble klanten in aanraking te komen. Zo cre\u00ebert AFAS bovenop de bestaande marketingmachine een modern en schaalbaar online marketingplatform met focuscontent om de doelgroepen eerder te engagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rabobank met \u2018IkGaStarten: vernieuwd\u2019.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De uitdaging was om IkGaStarten door te ontwikkelen zodat dit platform met content en vormgeving nieuwe starters blijft aanspreken. Daarnaast zijn het vergroten van het bereik en conversie naar Rabobank belangrijke aandachtspunten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De vakjury die de kandidaten heeft geselecteerd, bestaat uit Ment Kuiper (IDMK\/CustomerTalk), Marije van Donselaar (Nuon) en Nord van de Mosselaer (Tele2).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De drie kanshebbers staan op het podium op 17 maart a.s. in \u2018DeFabrique\u2019 \u2013 live! \u2013 Zij gaan de strijd met elkaar aan tijdens het B2B Marketing Forum. De uiteindelijke winnaar gaat naar huis met de Award, een opleidingscheque van Beeckestijn Business School \/ IDMK en een masterclass van spotONvision. Alle award-inzenders ontvangen als blijk van dank voor het inzenden een exemplaar van Joseph Jaffe\u2019s bestseller \u2018Flip the Funnel\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heeft een van de finalisten nu al jouw voorkeur? Meld je dan meteen aan via&nbsp;<a href=\"http:\/\/www.b2bmarketingforum.nl\/\">http:\/\/www.b2bmarketingforum.nl\/<\/a>. Hier vind je tevens alle informatie over het B2B Marketing Forum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over de B2B Marketing Award<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010 introduceerde B2B marketingbureau spotONvision de B2B Marketing Award in Nederland. Voornaamste reden was om meer aandacht te krijgen voor B2B-marketing in ons land. Tegelijkertijd was er een sterke behoefte om onderling goede voorbeeldcases en ervaringen in de business-to-business uit te wisselen om op die manier het werk- en denkniveau helpen te vergroten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over spotONvision<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">spotONvision is een B2B-marketingbureau dat is opgericht in 2006. Vanaf de beginjaren heeft spotONvision een behoorlijke trackrecord opgebouwd door marketingprofessionals te helpen met hun strategie en groei van de pijplijn. Met passie voor het B2B-marketingvak en veel kennis van het B2B-koopproces, contentmarketing en marketingtechnologie, gelooft spotONvision in klantgerichte marketing en in een totaalaanpak. Door strategie, uitvoering en technologie samen te brengen, helpt spotONvision bij het verhogen van de waarde van marketing binnen de organisatie van haar klanten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met de vier pijlers van onze visie: inzicht in de koper, Contentmarketing, lead management en marketing automation en onze hands-on strategische B2B-marketingprofessionals, helpen wij onze klanten met de groei van hun pijplijn, geloofwaardigheid en waarde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met een ruime ervaring in marketing, sales en communicatie, werkt spotONvision onder meer voor klanten als AFAS, Elsevier, Interpolis, Nuon, Schiphol en Vodafone Zakelijk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bovendien maakt spotONvision zich hard voor het uitwisselen van B2B-marketingkennis onder marketeers en richtte in 2010 het B2B Marketing Forum op.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/persbericht-nominaties-b2b-marketing-award-2016-bekend\/\" data-a2a-title=\"Nominaties B2B Marketing Award 2016 bekend\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fpersbericht-nominaties-b2b-marketing-award-2016-bekend%2F&amp;linkname=Nominaties%20B2B%20Marketing%20Award%202016%20bekend\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fpersbericht-nominaties-b2b-marketing-award-2016-bekend%2F&amp;linkname=Nominaties%20B2B%20Marketing%20Award%202016%20bekend\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fpersbericht-nominaties-b2b-marketing-award-2016-bekend%2F&amp;linkname=Nominaties%20B2B%20Marketing%20Award%202016%20bekend\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Op 17 maart zal de juryvoorzitter de B2B Marketing Award 2016 uitreiken. De uiteindelijke winnaar wordt na afloop van het dagprogramma van het B2B Marketing Forum samen met de jury door het aanwezige publiek gekozen. Eerst mogen de kandidaten hun case in enkele minuten aan het publiek presenteren.<\/p>\n","protected":false},"author":13,"featured_media":40558,"template":"","news_category":[],"class_list":["post-36618","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nominaties B2B Marketing Award 2016 bekend - SPOTONVISION<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nominaties B2B Marketing Award 2016 bekend\" \/>\n<meta property=\"og:description\" content=\"Op 17 maart zal de juryvoorzitter de B2B Marketing Award 2016 uitreiken. 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