{"id":36611,"date":"2015-08-07T13:21:10","date_gmt":"2015-08-07T13:21:10","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/samenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer\/"},"modified":"2024-05-06T22:15:44","modified_gmt":"2024-05-06T20:15:44","slug":"samenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/samenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer\/","title":{"rendered":"Samenwerking NIMA en SPOTONVISION met nieuwe marketing performance training voor de senior marketeer"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefe664423fd {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefe664423fd {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefe664423fd {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefe664423fd {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefe664423fd\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Samenwerking NIMA en SPOTONVISION met nieuwe marketing performance training voor de senior marketeer<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Marketing-automation-De-Persgroep-892x477.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;August 07, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Amstelveen, 7 juli 2015<\/strong> \u2013 Nederlands Instituut voor Marketing (NIMA) en B2B marketingbureau SPOTONVISION slaan de handen ineen om zich in te zetten voor de B2B marketingdiscipline in Nederland met een nieuw trainingsprogramma rondom het meetbaar maken van de ROI van marketing. Beide partijen zetten zich al ruime tijd in voor B2B marketing in Nederland; NIMA met het expertiseplatform B2B en SPOTONVISION met het B2B Marketing Forum en de B2B Marketing Award.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arjen Bijlsma, Commercieel Manager NIMA: \u201cSinds de start van het NIMA B2B expertise platform zien wij een groeiende groep ambitieuze B2B marketeers die deze discipline meer gewicht en gezicht wil geven. Met SPOTONVISION pakken we een nieuw thema op dat steeds vaker op de agenda van de marketing executive verschijnt: Marketing Performance Management.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In september starten NIMA en SPOTONVISION met het aanbieden van een 2-daagse training op het gebied van Marketing Performance Management, een discipline die behoorlijk onderbelicht is in Nederland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe druk om de ROI van marketing aan te tonen wordt steeds groter en daarmee neemt de behoefte aan het werken met KPI\u2019s en het cre\u00ebren van dashboards snel toe. Het is tijd om kennis op te bouwen samen met de voorhoede van marketeers in Nederland en dat bieden we met de eerste 2-daagse training en coaching\u201d, aldus Shimon Ben Ayoun, Managing Partner van SPOTONVISION.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het eerste training- en coachingtraject start op 22 september a.s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over SPOTONVISION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION is een B2B-marketingbureau dat is opgericht in 2006. Vanaf de beginjaren heeft SPOTONVISION een behoorlijke track record opgebouwd door marketingprofessionals te helpen met hun strategie en groei van de pijplijn. Met passie voor het B2B-marketingvak en veel kennis van het B2B-koopproces, contentmarketing en marketingtechnologie, gelooft SPOTONVISION in klantgerichte marketing en in een totaalaanpak. Door strategie, uitvoering en technologie samen te brengen, helpt SPOTONVISION bij het verhogen van de waarde van marketing binnen de organisatie van haar klanten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met meer dan 30 jaar ervaring in marketing, sales en communicatie, werkt SPOTONVISION onder meer voor klanten als DHL Express, Elsevier, Interpolis, Nuon, Ricoh, TomTom en Vodafone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bovendien maakt SPOTONVISION zich hard voor het uitwisselen van B2B-marketingkennis onder marketeers en richtte in 2010 het B2B Marketing Forum op.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website:&nbsp;<a href=\"https:\/\/www.spotonvision.com\/\">https:\/\/www.spotonvision.com<\/a><br>Twitter: &nbsp;<a href=\"http:\/\/www.twitter.com\/spotonvision\">http:\/\/www.twitter.com\/spotonvision<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Over NIMA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NIMA is de beroepsvereniging en het exameninstituut op het gebied van marketing. We ondersteunen marketeers gedurende hun carri\u00e8re met kennis, contactmomenten en inspiratie. We geven middels examens en certificering duiding aan kennisniveaus en werkervaring. Ons doel is om iedere marketeer via verschillende leervormen en op ieder gewenst niveau zijn\/haar persoonlijke groei en professionele ontwikkeling in het vak mogelijk te maken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website: <a href=\"http:\/\/www.nima.nl\">www.nima.nl<br><\/a>Twitter: <a href=\"http:\/\/www.twitter.com\/nimatweets\">http:\/\/www.twitter.com\/nimatweets<\/a><\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/samenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer\/\" data-a2a-title=\"Samenwerking NIMA en SPOTONVISION met nieuwe marketing performance training voor de senior marketeer\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fsamenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer%2F&amp;linkname=Samenwerking%20NIMA%20en%20SPOTONVISION%20met%20nieuwe%20marketing%20performance%20training%20voor%20de%20senior%20marketeer\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fsamenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer%2F&amp;linkname=Samenwerking%20NIMA%20en%20SPOTONVISION%20met%20nieuwe%20marketing%20performance%20training%20voor%20de%20senior%20marketeer\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fsamenwerking-nima-en-spotonvision-met-nieuwe-marketing-performance-training-voor-de-senior-marketeer%2F&amp;linkname=Samenwerking%20NIMA%20en%20SPOTONVISION%20met%20nieuwe%20marketing%20performance%20training%20voor%20de%20senior%20marketeer\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nederlands Instituut voor Marketing (NIMA) en B2B marketingbureau spotONvision slaan de handen ineen om zich in te zetten voor de B2B marketingdiscipline in Nederland met een nieuw trainingsprogramma rondom het meetbaar maken van de ROI van marketing.<\/p>\n","protected":false},"author":13,"featured_media":40564,"template":"","news_category":[],"class_list":["post-36611","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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