{"id":36609,"date":"2015-03-19T14:29:24","date_gmt":"2015-03-19T14:29:24","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/canon-nederland-winnaar-van-de-b2b-marketing-award\/"},"modified":"2024-05-06T17:30:36","modified_gmt":"2024-05-06T15:30:36","slug":"canon-nederland-winnaar-van-de-b2b-marketing-award","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/","title":{"rendered":"Canon Nederland winnaar van de B2B Marketing Award 2015"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefe45139d4b {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefe45139d4b {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefe45139d4b {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefe45139d4b {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefe45139d4b\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Canon Nederland winnaar van de B2B Marketing Award 2015<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/canon.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 19, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Woerden\/Amstelveen, 18 maart 2015 \u2013&nbsp;Onder groot applaus is dinsdag&nbsp;tijdens het B2B Marketing Forum in DeFabrique te Utrecht de B2B Marketing Award uitgereikt aan Canon Nederland. Er waren drie genomineerden die live op het podium stonden om hun case te presenteren aan het publiek. Na de presentaties had het publiek de mogelijkheid om te stemmen en in combinatie met het juryoordeel rolde Canon Nederland als winnaar uit de bus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-de-jury-over-de-case\">De jury over de case:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De winnende case \u2018The exceptional service battle\u2019 was duidelijk in zijn eenvoud: smart-doelstellingen en een prachtige ROI. De marketeers van Canon hebben de serviceafdeling, die dagelijks klantcontact heeft, ingezet om in korte tijd ambitieuze verkoopdoelstellingen te realiseren. De borging van het leadproces en het inzicht daarin heeft de serviceafdeling extra gemotiveerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De jury bestond dit jaar uit voorzitter Ment Kuiper van Lumido Business Media, Truus Koppelaar van AFAS Software en Nord van de Mosselaer van Tele2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De overige twee genomineerden voor de B2B Marketing Award waren: IBM met de campagne #WatsCooking en De Persgroep met de campagne \u2018De best bekeken media van Nederland\u2019. Vorig jaar sleepte Philips Lighting de Award in de wacht.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-over-de-b2b-marketing-award\">Over de B2B Marketing Award<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2010 introduceerde B2B-marketingbureau spotONvision de B2B Marketing Award in Nederland. Voornaamste reden was om meer aandacht te krijgen voor B2B marketing in ons land. Tegelijkertijd was er een sterke behoefte om onderling goede voorbeeldcases en ervaringen in de business-to-business uit te wisselen.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/\" data-a2a-title=\"Canon Nederland winnaar van de B2B Marketing Award 2015\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fcanon-nederland-winnaar-van-de-b2b-marketing-award%2F&amp;linkname=Canon%20Nederland%20winnaar%20van%20de%20B2B%20Marketing%20Award%202015\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fcanon-nederland-winnaar-van-de-b2b-marketing-award%2F&amp;linkname=Canon%20Nederland%20winnaar%20van%20de%20B2B%20Marketing%20Award%202015\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fcanon-nederland-winnaar-van-de-b2b-marketing-award%2F&amp;linkname=Canon%20Nederland%20winnaar%20van%20de%20B2B%20Marketing%20Award%202015\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Onder groot applaus is dinsdag tijdens het B2B Marketing Forum in DeFabrique te Utrecht de B2B Marketing Award uitgereikt aan Canon Nederland.<\/p>\n","protected":false},"author":13,"featured_media":40538,"template":"","news_category":[],"class_list":["post-36609","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Canon Nederland winnaar van de B2B Marketing Award 2015 - SPOTONVISION<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canon Nederland winnaar van de B2B Marketing Award 2015\" \/>\n<meta property=\"og:description\" content=\"Onder groot applaus is dinsdag tijdens het B2B Marketing Forum in DeFabrique te Utrecht de B2B Marketing Award uitgereikt aan Canon Nederland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T15:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/canon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/\",\"name\":\"Canon Nederland winnaar van de B2B Marketing Award 2015 - SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canon.jpg\",\"datePublished\":\"2015-03-19T14:29:24+00:00\",\"dateModified\":\"2024-05-06T15:30:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canon.jpg\",\"width\":800,\"height\":600,\"caption\":\"Canon Nederland wint B2B Marketing Award\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/canon-nederland-winnaar-van-de-b2b-marketing-award\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Canon Nederland winnaar van de B2B Marketing Award 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Canon Nederland winnaar van de B2B Marketing Award 2015 - SPOTONVISION","robots":{"index":"noindex","follow":"follow"},"og_locale":"nl_NL","og_type":"article","og_title":"Canon Nederland winnaar van de B2B Marketing Award 2015","og_description":"Onder groot applaus is dinsdag tijdens het B2B Marketing Forum in DeFabrique te Utrecht de B2B Marketing Award uitgereikt aan Canon Nederland.","og_url":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_modified_time":"2024-05-06T15:30:36+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/canon.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/","url":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/","name":"Canon Nederland winnaar van de B2B Marketing Award 2015 - SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/canon.jpg","datePublished":"2015-03-19T14:29:24+00:00","dateModified":"2024-05-06T15:30:36+00:00","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/canon.jpg","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/canon.jpg","width":800,"height":600,"caption":"Canon Nederland wint B2B Marketing Award"},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/nieuws\/canon-nederland-winnaar-van-de-b2b-marketing-award\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Canon Nederland winnaar van de B2B Marketing Award 2015"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news\/36609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":4,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news\/36609\/revisions"}],"predecessor-version":[{"id":42599,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news\/36609\/revisions\/42599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/40538"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=36609"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/news_category?post=36609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}