{"id":36608,"date":"2015-03-17T10:00:33","date_gmt":"2015-03-17T10:00:33","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen\/"},"modified":"2024-05-06T17:34:53","modified_gmt":"2024-05-06T15:34:53","slug":"nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen\/","title":{"rendered":"Kunnen B2B-marketeers ROI aantonen?"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefe65f61214 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefe65f61214 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefe65f61214 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefe65f61214 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefe65f61214\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Kunnen B2B-marketeers ROI aantonen?<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Officescape-Virtual-Office-Services-2-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 17, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>-Digitale transformatie, technologie en druk van het management zorgen ervoor dat marketeers ROI laten zien-<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amstelveen, 17 maart 2015 &#8211; Vandaag publiceert en presenteert spotONvision de resultaten van een kwalitatief onderzoek over marketing performance management (MPM). De studie is gebaseerd op diepte-interviews met marketing directeuren van toonaangevende B2B-bedrijven in Nederland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het doel van het rapport is om te begrijpen met welke uitdagingen marketeers geconfronteerd worden om hun waarde voor het bedrijf te bewijzen. Hoe ze de ROI&nbsp;meten en hoe zij van plan zijn om hun inspanningen in de komende maanden en jaren te verbeteren. Door het onderzoek zijn belangrijke inzichten verkregen. Deze inzichten gaan over de best practices en de industriespecifieke uitdagingen van toonaangevende bedrijven. In de industrie\u00ebn IT, financi\u00eble diensten, Utilities, Media &amp; Communicatie, Techniek, Logistiek, Groothandel, Productie en Professional Services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gebrek-aan-vertrouwen-in-marketing-als-bijdrager-aan-de-bedrijfsresultaten\">Gebrek aan vertrouwen in marketing als bijdrager aan de bedrijfsresultaten<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De resultaten van de survey onthulde een sterke bezorgdheid over de manier waarop marketing wordt gezien door de directie. Daarnaast ook een schijnbaar gebrek aan vertrouwen in het vermogen van marketing om bij te dragen aan de omzet. Adwin Gerritsen, senior consultant bij spotONvision. &#8220;Er is een duidelijk verband tussen organisaties waar het topmanagement duidelijke resultaatverantwoordelijkheid neerlegt bij marketing en hun volwassenheid in <a href=\"https:\/\/www.spotonvision.com\/technologie\/data-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing performance management<\/a>. Ook zien we dat organisaties die marketingtechnologie zoals marketing automation hebben doorgevoerd, duidelijk in de lead zijn met marketing performance management.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ondanks de zorgen over de manier waarop marketing wordt gezien binnen hun organisaties. Geeft het onderzoek ook een positieve kijk op de huidige transformatie die plaatsvindt in marketing. En de rol van marketing performance management in die transformatie. De veranderingen bieden een kans om de perceptie en de mindset van leidinggevenden. Dat marketing een kostenpost zou zijn, te veranderen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-innovatieve-oplossingen-maken-marketeers-efficienter\">Innovatieve oplossingen maken marketeers effici\u00ebnter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bovendien betekent deze transformatie een kans voor marketing om beter inzicht te krijgen in welke van de activiteiten en inspanningen het meest bijdragen aan het genereren van inkomsten en klanttevredenheid. &#8220;B2B-marketeers zijn gedreven om de volgende stappen te nemen,\u201d zegt Shimon Ben Ayoun, medeoprichter en Managing Partner van spotONvision. &#8220;We werken dagelijks nauw samen met B2B-marketeers. We zien hoe innovatieve oplossingen zoals marketing automation hen steeds effici\u00ebnter en effectiever maken. Waardoor ze betere resultaten bereiken zonder verhoging van middelen of budget.\u201d<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen\/\" data-a2a-title=\"Kunnen B2B-marketeers ROI aantonen?\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fnieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen%2F&amp;linkname=Kunnen%20B2B-marketeers%20ROI%20aantonen%3F\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fnieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen%2F&amp;linkname=Kunnen%20B2B-marketeers%20ROI%20aantonen%3F\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fnieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen%2F&amp;linkname=Kunnen%20B2B-marketeers%20ROI%20aantonen%3F\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amstelveen, 17 maart 2015 &#8211; Vandaag publiceert en presenteert spotONvision de resultaten van een kwalitatief onderzoek over marketing performance management (MPM). De studie is gebaseerd op diepte-interviews met marketing directeuren van toonaangevende B2B-bedrijven in Nederland.<\/p>\n","protected":false},"author":13,"featured_media":40550,"template":"","news_category":[],"class_list":["post-36608","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kunnen B2B-marketeers ROI aantonen? - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"17 maart 2015 - Vandaag publiceert spotONvision de resultaten van een kwalitatief onderzoek over marketing performance management (MPM).\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kunnen B2B-marketeers ROI aantonen?\" \/>\n<meta property=\"og:description\" content=\"17 maart 2015 - Vandaag publiceert spotONvision de resultaten van een kwalitatief onderzoek over marketing performance management (MPM).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T15:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Officescape-Virtual-Office-Services-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/nieuw-onderzoek-kunnen-b2b-marketeers-roi-aantonen\\\/\",\"name\":\"Kunnen B2B-marketeers ROI aantonen? 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