{"id":36606,"date":"2015-02-25T12:10:52","date_gmt":"2015-02-25T12:10:52","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/genomineerden-b2b-marketing-award-2015-bekend\/"},"modified":"2024-07-05T10:30:16","modified_gmt":"2024-07-05T08:30:16","slug":"genomineerden-b2b-marketing-award-2015-bekend","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/genomineerden-b2b-marketing-award-2015-bekend\/","title":{"rendered":"Genomineerden B2B Marketing Award 2015 bekend"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aefe4563516c {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aefe4563516c {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aefe4563516c {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aefe4563516c {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aefe4563516c\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Genomineerden B2B Marketing Award 2015 bekend<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/B2B-Marketing-Award-2015-Nominees-1.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;February 25, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Op 17 maart wordt tijdens het B2B Marketing Forum 2015 in Utrecht de B2B Marketing Award uitgereikt. Een deskundige jury heeft bekend gemaakt welke drie ingezonden B2B-cases kans maken om deze award in de wacht te slepen. Canon Nederland, IBM en De Persgroep zijn de gelukkigen.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">De genomineerden in het kort:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Canon Nederland<\/strong>&nbsp;nomineert zich met de campagne&nbsp;<strong>The Exceptional Service Battle<\/strong>&nbsp;waarbij de Canon service engineers een \u2018battle\u2019 met elkaar zijn aangegaan en in de watten zijn gelegd voor het behalen van extra verkoopdoelstellingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij de genomineerde&nbsp;<strong>IBM<\/strong>&nbsp;campagne&nbsp;<strong>#WatsCooking<\/strong>&nbsp;was de uitdaging om niet-IT doelgroepen op originele, multidisciplinaire wijze laten zien wat zelflerende computersystemen kunnen betekenen voor hun werkterrein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De Persgroep<\/strong>&nbsp;nomineert zich met de campagne&nbsp;<strong>\u2018<\/strong>De best bekeken media van Nederland\u2019. Het is &nbsp;een campagne om de vergeten factor \u2018aandacht\u2019 weer op de kaart te zetten. Aandacht is juist waar nieuwsmedia in uitblinken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nominaties zijn gekozen door een jury bestaande uit voorzitter Ment Kuiper, directeur Lumido Business Media &amp; actief in marketingondersteuning en -opleidingen, Truus Koppelaar, directeur Marketing &amp; Communicatie bij AFAS Software en Nord van de Mosselaer, Marketing Communications Manager Enterprise Market bij Tele2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juryvoorzitter Ment Kuiper. \u201cDe genomineerde cases blinken uit omdat er vooral scherpe doelstellingen waren gesteld en de accountability van het verhaal duidelijk is. Het is mooi dat we ook dit jaar weer mooie B2B-cases in de spotlights kunnen zetten. Ik kijk uit naar de presentaties op 17 maart.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De drie kanshebbers staan op het podium op 17 maart a.s. in \u2018DeFabrique\u2019 \u2013 live! \u2013 Zij gaan de strijd met elkaar aan tijdens het B2B Marketing Forum. Het publiek bepaalt samen met de jury wie er wint. Heeft een van de finalisten nu al jouw voorkeur? Meld je dan meteen aan via&nbsp;<a href=\"http:\/\/www.b2bmarketingforum.nl\/\">www.b2bmarketingforum.nl<\/a>. Hier vind je tevens alle informatie over het B2B Marketing Forum.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Deel dit artikel<\/strong><\/p>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/genomineerden-b2b-marketing-award-2015-bekend\/\" data-a2a-title=\"Genomineerden B2B Marketing Award 2015 bekend\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fgenomineerden-b2b-marketing-award-2015-bekend%2F&amp;linkname=Genomineerden%20B2B%20Marketing%20Award%202015%20bekend\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fgenomineerden-b2b-marketing-award-2015-bekend%2F&amp;linkname=Genomineerden%20B2B%20Marketing%20Award%202015%20bekend\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fwww.spotonvision.com%2Fnl%2Fnieuws%2Fgenomineerden-b2b-marketing-award-2015-bekend%2F&amp;linkname=Genomineerden%20B2B%20Marketing%20Award%202015%20bekend\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Op 17 maart wordt tijdens het B2B Marketing Forum 2015 in Utrecht de B2B Marketing Award uitgereikt. Een deskundige jury heeft bekend gemaakt welke drie ingezonden B2B-cases kans maken om deze award in de wacht te slepen.<\/p>\n","protected":false},"author":13,"featured_media":43255,"template":"","news_category":[],"class_list":["post-36606","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Genomineerden B2B Marketing Award 2015 bekend - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Op 17 maart wordt de B2B Marketing Award uitgereikt worden. 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