{"id":36601,"date":"2014-07-30T09:59:47","date_gmt":"2014-07-30T09:59:47","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/spotonvision-neemt-buyer-persona-certificering-ontvangst\/"},"modified":"2024-03-21T20:59:52","modified_gmt":"2024-03-21T20:59:52","slug":"spotonvision-neemt-buyer-persona-certificering-ontvangst","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-neemt-buyer-persona-certificering-ontvangst\/","title":{"rendered":"spotONvision neemt Buyer Persona-certificering in ontvangst"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af1413a80182 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af1413a80182 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af1413a80182 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af1413a80182 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af1413a80182\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>spotONvision neemt Buyer Persona-certificering in ontvangst<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/SPOTONVISION_Propositie_buyerpersona_7-1-scaled-1-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;July 30, 2014            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Earlier this month spotONvision&#8217;s Managing Partner, Ingrid Archer, was the proud recipient of formal certification by the Buyer Persona Institute: &#8220;Being certified does not mean that spotONvision will change its way of working, it is merely a confirmation of the quality and level at which we perform our buyer persona projects.<strong>&#8220;<\/strong><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">spotONvision has been offering buyer insights services for over 4 years and helps customers to identify the needs and challenges of B2B buyers by executing qualitative research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingrid: &#8220;We adopted the method of the Buyer Persona Institute and then added our own spotONvision-dimension; Why was this necessary? Because creating a buyer persona for a US company is slightly different from creating one for European companies, due to language and cultural differences. A typical IT-manager in The Netherlands is often different from one say, in France or the UK. If a company wants to start building a content marketing strategy, it is important that these differences are understood and acted upon.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">spotONvision has created many buyer personas for its customers such as AFAS, Schiphol Group, TomTom and Vodafone.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trots ontving spotONvision eerder deze maand de offici\u00eble certificering van het Buyer Persona Institute uit de VS. Ingrid Archer, Managing Partner van spotONvision, nam de certificering in ontvangst:<\/p>\n","protected":false},"author":13,"featured_media":40584,"template":"","news_category":[],"class_list":["post-36601","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>spotONvision neemt Buyer Persona-certificering in ontvangst - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Trots ontving spotONvision eerder deze maand de offici\u00eble certificering van het Buyer Persona Institute uit de VS.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"spotONvision neemt Buyer Persona-certificering in ontvangst\" \/>\n<meta property=\"og:description\" content=\"Trots ontving spotONvision eerder deze maand de offici\u00eble certificering van het Buyer Persona Institute uit de VS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/nieuws\/spotonvision-neemt-buyer-persona-certificering-ontvangst\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T20:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/SPOTONVISION_Propositie_buyerpersona_7-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-neemt-buyer-persona-certificering-ontvangst\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/nieuws\\\/spotonvision-neemt-buyer-persona-certificering-ontvangst\\\/\",\"name\":\"spotONvision neemt Buyer Persona-certificering in ontvangst - 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