{"id":36599,"date":"2014-03-31T11:57:19","date_gmt":"2014-03-31T11:57:19","guid":{"rendered":"https:\/\/www.spotonvision.com\/news\/grote-aanschaffen-b2b-nieuwe-inzichten-met-business-buyer-insights-xl\/"},"modified":"2024-03-21T20:57:47","modified_gmt":"2024-03-21T20:57:47","slug":"grote-aanschaffen-b2b-nieuwe-inzichten-met-business-buyer-insights-xl","status":"publish","type":"news","link":"https:\/\/www.spotonvision.com\/nl\/nieuws\/grote-aanschaffen-b2b-nieuwe-inzichten-met-business-buyer-insights-xl\/","title":{"rendered":"Business Buyer Insights XL 2014: 2 mythes ontmaskerd"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af1413aea5c3 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af1413aea5c3 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af1413aea5c3 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af1413aea5c3 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af1413aea5c3\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Business Buyer Insights XL 2014: 2 mythes ontmaskerd<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/bigstock-Group-of-business-people-havin-60415562-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 31, 2014            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than \u20ac100.000,-. The survey is called <em>Business Buyer Insights XL<\/em> this year.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Today 2 myths debunked:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Myth 1: All B2B buyers go online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The influence of \u2018online\u2019 for large contracts is far smaller than we would think. This is partly due to the fact that a buyer knows his\/her long list pretty quick and even when still in doubt, he\/she simply asks a colleague or peer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Myth 2: First contact takes place after 70% of the buyer journey<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first contact of a business buyer with a supplier takes place far quicker than we tend to think. The 70% myth can be debunked as the buyer knows exactly who to go to, and even more he knows who to contact within a supplying company.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoe beslissen B2B-kopers over grote investeringen? Iedere verkoper en marketeer zou daar graag inzicht in willen hebben. In het jaarlijkse onderzoek dat spotONvision en TNS NIPO uitvoeren voor de B2B-community is dit jaar gekeken naar B2B-aankopen van meer dan \u20ac100.000,- euro.<\/p>\n","protected":false},"author":13,"featured_media":40536,"template":"","news_category":[],"class_list":["post-36599","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grote aanschaffen in B2B | Nieuwe inzichten met Business Buyer Insights XL<\/title>\n<meta name=\"description\" content=\"Hoe beslissen B2B-kopers over grote investeringen? Iedere verkoper en marketeer zou daar graag inzicht in willen hebben. In het jaarlijkse onderzoek dat spotONvision en TNS NIPO uitvoeren voor de B2B-community is dit jaar gekeken naar B2B-aankopen van meer dan \u20ac100.000,- euro. Het onderzoek heet dit jaar dan ook Business Buyer Insights XL.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Buyer Insights XL 2014: 2 mythes ontmaskerd\" \/>\n<meta property=\"og:description\" content=\"Hoe beslissen B2B-kopers over grote investeringen? Iedere verkoper en marketeer zou daar graag inzicht in willen hebben. In het jaarlijkse onderzoek dat spotONvision en TNS NIPO uitvoeren voor de B2B-community is dit jaar gekeken naar B2B-aankopen van meer dan \u20ac100.000,- euro. 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