{"id":49477,"date":"2026-08-25T11:47:14","date_gmt":"2026-08-25T09:47:14","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=49477"},"modified":"2026-08-27T13:49:29","modified_gmt":"2026-08-27T11:49:29","slug":"schreder-brengt-abm-in-de-praktijk","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/schreder-brengt-abm-in-de-praktijk\/","title":{"rendered":"Schr\u00e9der brengt account-based marketing in de praktijk"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c0228ce43 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c0228ce43 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c0228ce43 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c0228ce43 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c0228ce43\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Schr\u00e9der brengt account-based marketing in de praktijk<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"_blank\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case-1.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<p class=\"wp-block-paragraph\">Hoe zorg je ervoor dat account-based marketing werkt binnen verschillende landen en teams?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat was de uitdaging waar <a href=\"https:\/\/nl.schreder.com\/nl\" target=\"_blank\" rel=\"noreferrer noopener\">Schr\u00e9der<\/a> mee aan de slag wilde. Het bedrijf levert wereldwijd slimme en duurzame verlichtingsoplossingen voor wegen, steden, openbare ruimtes, sportfaciliteiten en industri\u00eble omgevingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vijf teamleden namen deel aan de B2B Vision Academy en volgden ons <a href=\"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/abm-essentials\/\" target=\"_blank\" rel=\"noreferrer noopener\">ABM Essentials<\/a> programma: marketingmanagers uit Duitsland, het Verenigd Koninkrijk en Belgi\u00eb, en specialisten op groepsniveau op het gebied van interne communicatie en training.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 id=\"h-de-uitdaging-bouw-aan-een-gezamenlijke-abm-aanpak\" class=\"wp-block-heading\">De uitdaging &#8211; Bouw aan een gezamenlijke ABM-aanpak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schr\u00e9der wilde de praktische kennis van <a href=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing-voor-b2b-groei-spotonvision\/\" target=\"_blank\" rel=\"noreferrer noopener\">account-based marketing<\/a> binnen het internationale team versterken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het team wilde starten met \u00e9\u00e9n sector, leren van de ervaring en die lessen later toepassen in andere markten. De farmaceutische sector werd het eerste focusgebied, voortbouwend op kennis die al binnen het team aanwezig was.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ze zochten meer dan een online cursus die vooral op theorie gericht was. Het programma moest praktische training, voorbeelden uit de praktijk en opdrachten bieden die teamleden tussen de sessies door konden toepassen in hun eigen regio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een duidelijke aanpak en bruikbare templates zouden daarnaast helpen om lokale en centrale teams consistenter samen te laten werken.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 id=\"h-hoe-spotonvision-hielp\" class=\"wp-block-heading\">Hoe SPOTONVISION hielp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We hielpen het team om account-based marketing stap voor stap toe te passen op een echte markt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het programma combineerde uitleg met praktijkvoorbeelden en opdrachten. Na iedere sessie pasten de deelnemers de volgende stap toe op de farmaceutische sector en hun eigen regio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens de afsluitende clinic doorliep het team het volledige ABM-proces. Ze prioriteerden accounts, brachten de buying group in kaart en ontwikkelden idee\u00ebn voor relevante boodschappen en activiteiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ene groep werkte aan een 1:1-aanpak voor \u00e9\u00e9n specifiek account. De andere groep ontwikkelde een 1:few-aanpak voor een groep vergelijkbare accounts. Zo deed het team ervaring op met beide vormen van account-based marketing en kreeg het beter inzicht in wanneer welke aanpak het beste past.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16af5c022ab863 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16af5c022ab863 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16af5c022ab863\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p>\u201cABM Essentials was erg interessant en duidelijk, met concrete en praktische oefeningen. Vooral de laatste dag van de B2B Vision Academy was waardevol. Toen doorliepen we precies welke stappen we voor onze doelgroepen moeten zetten. We weten nu waar we moeten beginnen en hoe we dit kunnen aanpakken.\u201d<\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Thomas Sohet, Growth Marketing Specialist Europe, Schr\u00e9der<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 id=\"h-resultaten-kennis-die-het-team-direct-kan-toepassen\" class=\"wp-block-heading\">Resultaten &#8211; Kennis die het team direct kan toepassen<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Het team begrijpt nu de belangrijkste stappen van account-based marketing en heeft geoefend met de toepassing ervan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het programma heeft Schr\u00e9der het volgende opgeleverd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>een duidelijke aanpak voor het opzetten van een ABM-traject;<\/li>\n\n\n\n<li>ervaring met zowel 1:1 als 1:few account-based marketing;<\/li>\n\n\n\n<li>templates voor toekomstige projecten;<\/li>\n\n\n\n<li>een eerste aanpak voor de farmaceutische sector;<\/li>\n\n\n\n<li>een startpunt voor het toepassen van ABM in andere markten.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"525\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case.png\" alt=\"\" class=\"wp-image-49467 size-full\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case.png 517w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case-295x300.png 295w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case-299x304.png 299w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case-150x152.png 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case-480x487.png 480w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure><\/div>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 id=\"h-breng-account-based-marketing-in-de-praktijk\" class=\"wp-block-heading\">Breng account-based marketing in de praktijk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De <a href=\"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/\" data-type=\"link\" data-id=\"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B Vision Academy<\/a> helpt marketing- en salesteams om praktische B2B-kennis op te bouwen en direct toe te passen in hun eigen organisatie. Met ABM Essentials leren teams de belangrijkste principes van account-based marketing en passen ze die toe op hun eigen accounts, markten en organisatie. Meer weten over de ABM-programma&#8217;s? <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\">Stuur ons een bericht<\/a>.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5c022ae959 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c022ae959 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c022ae959 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5c022ae959 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c022ae959 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c022ae959 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5c022ae959 dw_cta_section_block_wrapper\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5c022ae959 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5c022ae959.dw_cta_section_block_wrapper { \n                background-color: rgb(34,94,193);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af5c022ae959 .dw_cta_section_block_gradient {\n                background: rgb(34,94,193);\n                background: radial-gradient(circle, rgba(34,94,193,1) 40%, rgba(34,94,193,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5c022ae959 .dw_cta_section_block_gradient {\n                    background: rgb(34,94,193);\n                    background: radial-gradient(circle, rgba(34,94,193,1) 60%, rgba(34,94,193,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Laat je team\u00a0excelleren<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"dw_image_text_block_content title\">\r\n<div class=\"dw_image_text_block_content title\">\r\n\r\n<span class=\"TextRun SCXW138357629 BCX0\" lang=\"NL-NL\" style=\"font-size: 16px;\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138357629 BCX0\">Geef je team de vaardigheden die ze nodig hebben om te <\/span><span class=\"NormalTextRun SCXW138357629 BCX0\">excelleren<\/span><span class=\"NormalTextRun SCXW138357629 BCX0\">.<\/span><\/span>\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/SPOTONVISION_Brochure-B2B-Vision-Academy.pdf\" target=\"_blank\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download de brochure<\/a>\n                                                                <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"_blank\" class=\"btn_secondary fixed white_text dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Hoe zorg je ervoor dat account-based marketing werkt binnen verschillende landen en teams? Dat was de uitdaging waar Schr\u00e9der mee aan de slag wilde. Het bedrijf levert wereldwijd slimme en duurzame verlichtingsoplossingen voor wegen, steden, openbare ruimtes, sportfaciliteiten en industri\u00eble omgevingen. Vijf teamleden namen deel aan de B2B Vision Academy en volgden ons ABM Essentials [&hellip;]<\/p>\n","protected":false},"featured_media":49473,"template":"","cases_category":[],"class_list":["post-49477","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schr\u00e9der brengt account-based marketing in de praktijk - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Lees hoe Schr\u00e9der met ABM Essentials een praktische aanpak voor account-based marketing ontwikkelde voor verschillende landen en teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/schreder-brengt-abm-in-de-praktijk\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schr\u00e9der brengt account-based marketing in de praktijk\" \/>\n<meta property=\"og:description\" content=\"Lees hoe Schr\u00e9der met ABM Essentials een praktische aanpak voor account-based marketing ontwikkelde voor verschillende landen en teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/klanten\/schreder-brengt-abm-in-de-praktijk\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T11:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/08\/Schreder-customer-case-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/schreder-brengt-abm-in-de-praktijk\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/schreder-brengt-abm-in-de-praktijk\\\/\",\"name\":\"Schr\u00e9der brengt account-based marketing in de praktijk - 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