{"id":48646,"date":"2026-04-01T11:39:26","date_gmt":"2026-04-01T09:39:26","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=48646"},"modified":"2026-04-08T15:09:52","modified_gmt":"2026-04-08T13:09:52","slug":"opportunitycreatie-door-geintegreerde-b2b-marketing","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/opportunitycreatie-door-geintegreerde-b2b-marketing\/","title":{"rendered":"Hoe we samen met een wereldwijde verpakkingsproducent opportunitycreatie versterkten"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c031c3cd8 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c031c3cd8 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c031c3cd8 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c031c3cd8 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c031c3cd8\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Hoe we samen met een wereldwijde verpakkingsproducent opportunitycreatie versterkten<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/04\/Website-Rounded-Corner-Template-2.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" id=\"h-bsl-wanted-to-professionalise-its-b2b-marketing-and-strategically-anchor-it-within-the-organisation-in-collaboration-with-spotonvision-bsl-sharpened-its-value-proposition-and-created-a-structured-marketing-approach-that-guides-both-decision-making-and-execution\">Samen met\u00a0een\u00a0wereldwijde\u00a0producent van verpakkingsmaterialen hebben we de commerci\u00eble aanpak aangescherpt. Door events, content en gerichte outreach te verbinden in \u00e9\u00e9n ge\u00efntegreerd programma,\u00a0vergrootten\u00a0we de zichtbaarheid, versterkten we relaties met key accounts en versnelden we de creatie van commerci\u00eble kansen. Tegelijkertijd brachten we marketing en sales beter op \u00e9\u00e9n lijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-van-ad-hoc-naar-richting-en-samenhang-nbsp\"><strong>Van ad-hoc naar richting en samenhang<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De organisatie opereert in internationale B2B-markten met complexe&nbsp;waardeketens. Toen ze een nieuwe commerci\u00eble fase ingingen, vroegen ze ons om hun aanpak te structureren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De vraag was helder: hoe maken we marketing voorspelbaarder en relevanter, en hoe zorgen we dat sales beter kan aanhaken?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samen werkten we aan drie doelen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zichtbaarheid&nbsp;vergroten bij strategische doelgroepen&nbsp;&nbsp;<\/li>\n\n\n\n<li>relaties&nbsp;verdiepen met&nbsp;key&nbsp;accounts&nbsp;&nbsp;<\/li>\n\n\n\n<li>marketing&nbsp;en sales beter laten samenwerken&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-onze-aanpak-een-programma-in-plaats-van-losse-acties-nbsp\"><strong>Onze aanpak: \u00e9\u00e9n programma in plaats van losse acties<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samen\u00a0met SPOTONVISION\u00a0hebben we een ge\u00efntegreerd marketingframework opgebouwd waarin events, digitale kanalen en outreach elkaar versterken.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook&nbsp;introduceerden&nbsp;we&nbsp;een gefaseerde eventaanpak, met duidelijke stappen v\u00f3\u00f3r, tijdens en na events. Daardoor werden events geen losse activiteiten meer, maar momenten waarop marketing en sales samen optrekken.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De campagnes sloten aan op de klantreis en bestonden uit:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gepersonaliseerde&nbsp;e-mail&nbsp;outreach&nbsp;&nbsp;<\/li>\n\n\n\n<li>klantcases&nbsp;en&nbsp;applicatieverhalen&nbsp;&nbsp;<\/li>\n\n\n\n<li>events&nbsp;als gerichte contactmomenten&nbsp;&nbsp;<\/li>\n\n\n\n<li>gepersonaliseerde&nbsp;landingspagina\u2019s en geautomatiseerde opvolging&nbsp;&nbsp;<\/li>\n\n\n\n<li>always-on LinkedIn&nbsp;thought&nbsp;leadership&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Door deze aanpak ontstond \u00e9\u00e9n consistente verhaallijn over alle kanalen. Sales kreeg beter zicht op wat er speelde en kon op het juiste moment instappen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We maakten meten en rapporteren onderdeel van de basis, zodat we continu konden bijsturen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-resultaat-meer-momentum-en-betere-samenwerking-nbsp\"><strong>Het resultaat: meer momentum en betere samenwerking<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In de eerste fase zagen we direct resultaat. Engagement nam toe, content sloot beter aan bij de doelgroep en we identificeerden nieuwe commerci\u00eble kansen.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+76% groei in organische engagement&nbsp;&nbsp;<\/li>\n\n\n\n<li>+155% groei in content clicks&nbsp;&nbsp;<\/li>\n\n\n\n<li>370+ nieuwe volgers binnen de doelgroep&nbsp;&nbsp;<\/li>\n\n\n\n<li>243 nieuwe contacten in de marketingdatabase&nbsp;&nbsp;<\/li>\n\n\n\n<li>103 gekwalificeerde contacten die actief betrokken waren&nbsp;&nbsp;<\/li>\n\n\n\n<li>14+ nieuwe commerci\u00eble&nbsp;opportunities&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Minstens zo belangrijk: marketing en sales gingen nauwer samenwerken. Met een gedeeld beeld van prestaties werd opvolging sneller en gerichter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing&nbsp;verschoof&nbsp;van&nbsp;losse&nbsp;acties&nbsp;naar&nbsp;een&nbsp;programma&nbsp;dat&nbsp;structureel&nbsp;bijdraagt&nbsp;aan&nbsp;relatieontwikkeling&nbsp;en&nbsp;opportunitycreatie.&nbsp;relationship building and opportunity creation.&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16af5c031e56d0 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16af5c031e56d0 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16af5c031e56d0\">\n                                    <div class=\"dw_review_slider_block_items \">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><strong>De samenwerking en projecten zijn beiden beoordeeld met een NPS van 9\/10.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Wereldwijde verpakkingsproducent<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                            <div class=\"dw_review_slider_block_slide_item_buttons_flex\">\n                                            <div class=\"dw_review_slider_block_slide_item_button_next\"><img decoding=\"async\"\n                                                        src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/arrow.svg\" alt=\"\"\/>\n                                            <\/div>\n                                            <div class=\"dw_review_slider_block_slide_item_button_prev\"><img decoding=\"async\"\n                                                        src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/arrow.svg\" alt=\"\"\/>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p>&#8220;De gestructureerde aanpak hielp ons om gerichter de juiste doelgroepen te bereiken en de impact van onze marketingactiviteiten te vergroten.&#8221;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&#8220;Het verbeterde inzicht in resultaten en opvolging heeft de samenwerking tussen marketing en sales duidelijk versterkt.&#8221;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Klantreflecties &#8211; Wereldwijde verpakkingsproducent<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                            <div class=\"dw_review_slider_block_slide_item_buttons_flex\">\n                                            <div class=\"dw_review_slider_block_slide_item_button_next\"><img decoding=\"async\"\n                                                        src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/arrow.svg\" alt=\"\"\/>\n                                            <\/div>\n                                            <div class=\"dw_review_slider_block_slide_item_button_prev\"><img decoding=\"async\"\n                                                        src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/arrow.svg\" alt=\"\"\/>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                                    <div class=\"dw_review_slider_block_slide_item_button_next_mobile\"><img decoding=\"async\"\n                                src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/arrow.svg\" alt=\"\"\/><\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-geintegreerde-b2b-marketing-begint-met-structuur-en-keuzes\"><strong>Ge\u00efntegreerde B2B-marketing begint met structuur en keuzes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toen we structuur en focus aanbrachten, veranderde de manier van werken. Marketing en sales werken nu vanuit \u00e9\u00e9n verhaal en cre\u00ebren consistenter nieuwe kansen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wil je marketing ook laten bijdragen aan&nbsp;\u00e9chte commerci\u00eble groei? <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\">Neem contact op<\/a>, dan kijken  we samen naar de beste aanpak voor jullie. <\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samen met\u00a0een\u00a0wereldwijde\u00a0producent van verpakkingsmaterialen hebben we de commerci\u00eble aanpak aangescherpt. Door events, content en gerichte outreach te verbinden in \u00e9\u00e9n ge\u00efntegreerd programma,\u00a0vergrootten\u00a0we de zichtbaarheid, versterkten we relaties met key accounts en versnelden we de creatie van commerci\u00eble kansen. Tegelijkertijd brachten we marketing en sales beter op \u00e9\u00e9n lijn. Van ad-hoc naar richting en samenhang&nbsp; De [&hellip;]<\/p>\n","protected":false},"featured_media":45653,"template":"","cases_category":[],"class_list":["post-48646","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opportunitycreatie versterken met ge\u00efntegreerde B2B-marketing<\/title>\n<meta name=\"description\" content=\"Ontdek hoe een wereldwijde verpakkingsproducent zichtbaarheid vergrootte en marketing en sales beter op elkaar afstemde met een ge\u00efntegreerde marketingaanpak\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/opportunitycreatie-door-geintegreerde-b2b-marketing\/\" \/>\n<meta property=\"og:locale\" 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