{"id":44296,"date":"2024-12-24T13:51:21","date_gmt":"2024-12-24T12:51:21","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=44296"},"modified":"2024-12-24T14:21:00","modified_gmt":"2024-12-24T13:21:00","slug":"fleet-support-tilt-haar-b2b-marketing-naar-een-hoger-niveau-met-de-b2b-vision-academy","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/fleet-support-tilt-haar-b2b-marketing-naar-een-hoger-niveau-met-de-b2b-vision-academy\/","title":{"rendered":"Fleet Support tilt haar B2B-marketing naar een hoger niveau met de B2B Vision Academy"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4f74297c9 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4f74297c9 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4f74297c9 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4f74297c9 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4f74297c9\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Fleet Support tilt haar B2B-marketing naar een hoger niveau met de B2B Vision Academy<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/12\/afbeelding-892x669.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bij SPOTONVISION hebben we met veel plezier Fleet Support mogen verwelkomen in onze B2B Vision Academy. Het team volgde alle drie de modules: <em>B2B Marketing Foundations<\/em>, <em>ABM Essentials<\/em> en <em>Customer Journey<\/em>. Dankzij deze training kregen ze waardevolle inzichten en praktische tools om hun marketingstrategie\u00ebn te verbeteren, teams beter af te stemmen en meer persoonlijke B2B-klantervaringen te cre\u00ebren.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<h3 class=\"wp-block-heading\" id=\"h-de-uitdaging-sterkere-klantrelaties-opbouwen-nbsp\"><strong><strong>De uitdaging \u2013 sterkere klantrelaties opbouwen<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fleet Support, een grote speler op het gebied van wagenpark- en mobiliteitsbeheer, stond voor een uitdaging die veel bedrijven kennen: ze wilden hun B2B-marketing naar een hoger niveau tillen door beter te begrijpen wie hun klanten zijn, de klantervaring verbeteren en meer leren over Account-Based Marketing (ABM). Om dit te bereiken, brachten ze hun Marketing, Accountmanagement, Consulting en Customer Engagement-teams samen. Want, zo weten ze: samenwerken met een gedeelde visie is d\u00e9 sleutel tot succes in B2B!&nbsp;&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h3 class=\"wp-block-heading\" id=\"h-hoe-de-b2b-vision-academy-heeft-geholpen-nbsp\"><strong><strong>Hoe de B2B Vision Academy heeft geholpen<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens de academy werkten we nauw samen met Fleet Support. We doken in hun Buyer Persona\u2019s en de Customer Journey, onderzochten ABM-strategie\u00ebn op maat voor hun grootste klanten en bedachten manieren om de Customer Lifetime Value (CLV) te verhogen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hoogtepunten van de academy waren de interactieve clinics die we op locatie bij Fleet Support organiseerden. Tijdens deze sessies ontwikkelden we samen een ABM-plan, brachten we de volledige Customer Journey in kaart en identificeerden we belangrijke Moments of Truth (MoT). Daarnaast bespraken we concrete verbeterpunten. Dankzij deze hands-on workshops konden de inzichten meteen in de praktijk worden gebracht. Dat maakte de training zowel leerzaam, als effectief.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb4f744475c {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb4f744475c {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb4f744475c\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;De training was een perfecte mix van theorie en praktijk. De trainers gaven waardevolle inzichten en hielpen ons klantgerichte team in korte tijd naar een hoger niveau!&#8221;<\/em>\u00a0<\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Maaike Appelboom, Manager Customer Engagement- Fleet Support<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resultaten-nbsp\"><strong><strong>Resultaten<\/strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na het afronden van de drie modules van de B2B Vision Academy zijn dit de belangrijkste inzichten voor Fleet Support:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allereerst is<\/strong> <strong>de CLV key<\/strong> \u2013 het laat je zien welke klanten echt waarde hebben op lange termijn en helpt je om je marketing slim te prioriteren.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Het aanscherpen van je Ideal Customer Profile (ICP)<\/strong> geeft je de inzichten die je nodig hebt om je target accounts beter te selecteren. Hoe specifieker je profiel, hoe gerichter je kunt zijn in je aanpak!&nbsp;<\/li>\n\n\n\n<li>Bovendien is het <strong>essentieel dat interne teams goed samenwerken<\/strong>. Focus niet alleen op individuele besluitvormers, maar kijk naar inkoopgroepen. Dat maakt je aanpak veel sterker.<\/li>\n\n\n\n<li><strong>Gepersonaliseerde interacties en proactieve feedback<\/strong> zijn de geheime ingredi\u00ebnten voor sterke klantrelaties. Laat je klanten voelen dat je ze begrijpt en altijd voor ze klaarstaat.&nbsp;<\/li>\n\n\n\n<li><strong>Inzicht in het verschil tussen een inkoop- en klantunit <\/strong>helpt je het meeste uit je klantrelaties te halen. Zo kun je het behoud, up- en cross-selling optimaal benutten.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Investeren in de vaardigheden van je sales-, marketing-, communicatie-, consulting- en customer engagement teams is cruciaal voor B2B-succes. De B2B Vision Academy helpt je daarbij, stap voor stap. Neem contact met ons op en ontdek het volledige potentieel van je team!&nbsp;<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb4f74469a3 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4f74469a3 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4f74469a3 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb4f74469a3 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4f74469a3 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4f74469a3 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb4f74469a3 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb4f74469a3 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb4f74469a3.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb4f74469a3 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb4f74469a3 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Meer weten over de B2B Vision Academy?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/resources\/b2b-vision-academy-brochure\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download de brochure<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Fleet Support nam deel aan de B2B Vision Academy van SPOTONVISION om klantrelaties te versterken met diepere kopersinzichten, verbeterde klantreizen en op maat gemaakte ABM-strategie\u00ebn. Praktische workshops hielpen bij het in kaart brengen van cruciale Moments of Truth en het ontwikkelen van concrete plannen, waardoor hun teams betekenisvollere B2B-ervaringen konden cre\u00ebren.<\/p>\n","protected":false},"featured_media":44247,"template":"","cases_category":[],"class_list":["post-44296","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Vision Academy: De sleutel tot succes in B2B-marketing - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Fleet Support B2B-marketingstrategie\u00ebn verbeterde en gepersonaliseerde klantervaringen cre\u00eberde met de B2B Vision Academy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/fleet-support-tilt-haar-b2b-marketing-naar-een-hoger-niveau-met-de-b2b-vision-academy\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fleet Support tilt haar B2B-marketing naar een hoger niveau met de B2B Vision Academy\" \/>\n<meta property=\"og:description\" content=\"Ontdek hoe Fleet Support B2B-marketingstrategie\u00ebn verbeterde en gepersonaliseerde klantervaringen cre\u00eberde met de B2B Vision Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/klanten\/fleet-support-tilt-haar-b2b-marketing-naar-een-hoger-niveau-met-de-b2b-vision-academy\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-24T13:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/12\/afbeelding-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/fleet-support-tilt-haar-b2b-marketing-naar-een-hoger-niveau-met-de-b2b-vision-academy\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/fleet-support-tilt-haar-b2b-marketing-naar-een-hoger-niveau-met-de-b2b-vision-academy\\\/\",\"name\":\"B2B Vision Academy: De sleutel tot succes in B2B-marketing - 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