{"id":44085,"date":"2024-12-04T09:34:36","date_gmt":"2024-12-04T08:34:36","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=44085"},"modified":"2024-12-04T09:44:41","modified_gmt":"2024-12-04T08:44:41","slug":"cegeka-go-to-market-strategie-cloudoplossingen","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/cegeka-go-to-market-strategie-cloudoplossingen\/","title":{"rendered":"Cegeka ontwikkelt een nieuwe go-to-marketstrategie"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb59fba217e {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb59fba217e {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb59fba217e {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb59fba217e {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb59fba217e\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Cegeka ontwikkelt een nieuwe go-to-marketstrategie<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/12\/IMG_6546-892x669.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ontdek hoe SPOTONVISION Cegeka helpt met een nieuwe go-to-marketstrategie en duidelijke, krachtige boodschappen die \u00e9cht resoneren bij hun doelgroep in de concurrerende markt van cloudoplossingen.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<h3 class=\"wp-block-heading\" id=\"h-de-uitdaging-duidelijke-communicatie-om-te-groeien\"><strong>De uitdaging \u2013 duidelijke communicatie om te groeien<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cegeka, een familiebedrijf in IT-oplossingen sinds 1992, vindt persoonlijke samenwerking met klanten heel belangrijk. Om te kunnen groeien, moet Cegeka haar boodschap goed afstemmen op de juiste doelgroep. In een markt vol aanbieders die vergelijkbare oplossingen bieden, wil Cegeka zich onderscheiden met relevante, aantrekkelijke boodschappen die hun ideale klant raken.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h3 class=\"wp-block-heading\" id=\"h-hoe-spotonvision-helpt\"><strong>Hoe SPOTONVISION helpt<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION helpt Cegeka bij het ontwikkelen van een gerichte strategie voor hun hybride cloud-aanpak. We beginnen met workshops waarin het sales-, marketing- en consultancyteam samen de waardepropositie aanscherpen. Daarna valideren we onze idee\u00ebn op basis van gesprekken met prospects en klanten. Deze feedback is waardevol: hiermee kunnen we de waardepropositie verder verfijnen en krijgen we nog meer inzicht in de behoeften van Cegeka\u2019s doelgroepen en hun klantreis. Op basis hiervan ontwikkelen we een content- en campagneplan, met scherpe, doelgerichte boodschappen die er echt uitspringen.<\/p>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb59fbbc3e0 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb59fbbc3e0 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb59fbbc3e0\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p>\u201cIk werk graag samen met het team van SPOTONVISION. Ze zijn toegewijd, deskundig en weten precies hoe ze onze waardepropositie en marktstrategie scherper kunnen maken. Daarbij betrekken ze het hele team in het proces.\u201d<\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Thera Claus, Marketing Director- Cegeka<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-het-resultaat-opvallen-in-een-drukke-markt\"><strong>Het resultaat \u2013 Opvallen in een drukke markt<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Met persoonlijke coaching, een aangescherpte waardepropositie, inzicht in de doelgroep en een sterke content- en campagnestrategie, laten we Cegeka\u2019s prospects nu precies zien waarom ze voor Cegeka moeten kiezen en waarom het belangrijk is om dat n\u00fa te doen. Thera voegt toe: \u201cOns team gaat nu de markt op met een nieuwe boodschap, en de creatieve idee\u00ebn van SPOTONVISION maken echt het verschil.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook een go-to-marketstrategie gebaseerd op klantinzichten? We helpen je graag om jouw succesverhaal te schrijven. Neem contact op, en samen ontwikkelen we een strategie die jouw bedrijf laat opvallen.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb59fbbf112 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb59fbbf112 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb59fbbf112 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb59fbbf112 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb59fbbf112 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb59fbbf112 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb59fbbf112 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb59fbbf112 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb59fbbf112.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb59fbbf112 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb59fbbf112 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Hulp nodig met jouw Buyer Persona\u2019s?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nWij ondersteunen je bij de creatie van jouw ideale klant.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe Cegeka samen met SPOTONVISION een nieuwe go-to-market-strategie ontwikkelde, door gebruik te maken van buyer insights om gerichte boodschappen te cre\u00ebren en zich te onderscheiden in de competitieve cloudoplossingenmarkt.<\/p>\n","protected":false},"featured_media":44084,"template":"","cases_category":[],"class_list":["post-44085","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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