{"id":43405,"date":"2024-09-19T21:57:50","date_gmt":"2024-09-19T19:57:50","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=43405"},"modified":"2026-03-02T16:31:44","modified_gmt":"2026-03-02T15:31:44","slug":"credit-life-buyer-persona-b2b-marketing-strategieen","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/credit-life-buyer-persona-b2b-marketing-strategieen\/","title":{"rendered":"Buyer persona&#8217;s en B2B-marketing voor klantactivatie bij Credit Life"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af7e4caa885b {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af7e4caa885b {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af7e4caa885b {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af7e4caa885b {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af7e4caa885b\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Buyer persona&#8217;s en B2B-marketing voor klantactivatie bij Credit Life<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/09\/Creditlife-customer-case-visual.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Lees hoe <a href=\"https:\/\/www.creditlife.nl\/\">Credit Life<\/a>, een gespecialiseerde verzekeraar voor overlijdensrisico- en arbeidsongeschiktheidsverzekeringen, passieve klanten succesvol activeert. Met behulp van buyer persona onderzoek en B2B-marketing voor klantactivatie in de verzekeringssector blijft Credit Life top-of-mind bij financieel adviseurs. Zo ondersteunen ze hen beter in het adviesproces.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-uitdaging-top-of-mind-bij-de-financieel-adviseur\"><strong>De uitdaging &#8211; top-of-mind bij de financieel adviseur\u202f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De missie van Credit Life draait om \u2018Samen, Sterk, Zekerheid\u2019. In Nederland bieden zij verzekeringsoplossingen op maat. De financieel adviseur, als tussenpersoon, is cruciaal voor Credit Life. Het is dan ook belangrijk om inzicht te krijgen in de behoeftes en uitdagingen van de financieel adviseurs, met name de meer passieve adviseurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Credit Life wil begrijpen hoe ze deze adviseurs beter kan ondersteunen tijdens het adviesproces, en hoe ze meer top-of-mind kan zijn bij de financieel adviseur. Samen met SPOTONVISION tackelt Credit Life deze vraagstukken.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16af7e4cabea6e {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16af7e4cabea6e {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16af7e4cabea6e\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p>\u201cIk ben erg blij met onze ge\u00efntegreerde marketingcampagne. We zien fantastische resultaten in onze aantallen aanvragen; daar doen we het uiteindelijk voor! En ik ben erg blij met de samenwerking tussen accountmanagement en het marketingteam. Dit is een mooie mix die voor veel impact zorgt!\u201d\u00a0<\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Barbara Hofland-Echter, Marketing Communicatie Manager &#8211; Credit Life<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-oplossing-b2b-marketing-en-buyer-persona-onderzoek\"><strong>De oplossing &#8211; B2B-marketing en buyer persona onderzoek<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met <a href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-personas\/\">buyer persona<\/a> onderzoek brengt SPOTONVISION de behoeften, uitdagingen en de <a href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-journey\/\">buyer journey<\/a> van de financieel adviseur in kaart. Deze inzichten vormen de basis voor een ge\u00efntegreerde marketingcampagne met passende content voor elke fase van het adviesproces. Gebundeld in een Toolkit speciaal voor de financieel adviseur.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gezamenlijk rollen Sales, Marketing en het SPOTONVISION-team de campagne met online en offline activiteiten uit. Met behulp van een dashboard kunnen we het succes van de campagne effectief monitoren en de campagne doorlopend optimaliseren. Zo heeft Credit Life nu belangrijke inzichten in de doelgroep, de juiste content om de pijnpunten van de adviseurs aan te pakken en hen te activeren. Bovendien kunnen ze de marketingactiviteiten beter opschalen en hebben ze alle inzichten om de campagne effectief uit te bouwen.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-resultaat-succesvolle-klantactivatie-in-de-verzekeringssector\"><strong>Het resultaat \u2013 succesvolle klantactivatie in de verzekeringssector<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dankzij de inzichten uit onderzoek, de ge\u00efntegreerde marketingcampagne en de gezamenlijke inspanningen van Sales, Marketing en SPOTONVISION behalen we geweldige resultaten en zetten we belangrijke stappen in het activeren en doorlopend slim ondersteunen van onze financieel adviseurs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het in kaart brengen van je doelgroep en het uitrollen van een gestructureerde marketingcampagne is essentieel voor B2B-succes. Benieuwd hoe SPOTONVISION jouw organisatie kan helpen bij het verhogen van klantactivatie? Neem contact op voor een vrijblijvend gesprek. Sluit je aan bij Barbara en onze andere klanten en til jouw B2B-marketing naar een hoger niveau.&nbsp;<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af7e4cac07ab {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af7e4cac07ab {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af7e4cac07ab {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af7e4cac07ab {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af7e4cac07ab {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af7e4cac07ab {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af7e4cac07ab dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af7e4cac07ab .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af7e4cac07ab.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af7e4cac07ab .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af7e4cac07ab .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Hulp nodig met jouw Buyer Persona\u2019s?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nWij ondersteunen je bij de creatie van jouw ideale klant.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct aan de slag<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe Credit Life de engagement van financi\u00eble adviseurs verhoogt door gericht buyer persona onderzoek en effectieve B2B-marketingcampagnes.<\/p>\n","protected":false},"featured_media":43407,"template":"","cases_category":[],"class_list":["post-43405","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer persona&#039;s en B2B-marketing voor klantactivatie bij Credit Life - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Credit Life buyer persona onderzoek en B2B-marketing voor klantactivatie in de verzekeringssector inzet. 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