{"id":38096,"date":"2016-07-13T16:13:00","date_gmt":"2016-07-13T14:13:00","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=38096"},"modified":"2024-12-17T17:51:45","modified_gmt":"2024-12-17T16:51:45","slug":"buyer-persona-ontwikkeling-voor-schiphol","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/","title":{"rendered":"Buyer Persona-ontwikkeling voor Schiphol"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c61d1fff9 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c61d1fff9 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c61d1fff9 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c61d1fff9 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c61d1fff9\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Buyer Persona-ontwikkeling voor Schiphol<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Schiphol-1-892x595.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Volgens Berend-Jan Rietveld, Strategic Marketing &amp; Communications Manager bij Schiphol, was marketing vroeger gericht op traditionele middelen zoals advertenties, brochures en beurzen. Door de opkomst van digitale kanalen en de groeiende invloed van klanten, werd het noodzakelijk om de aanpak te veranderen. Het gebruik van Buyer Persona\u2019s bleek voor Schiphol een effectieve oplossing. Het helpt om klantbehoeften beter te begrijpen en marketing relevanter te maken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berend-Jan legt uit: <i>\u201cTot voor kort richtten we ons op segmenten, niet op individuele beslissers. Hierdoor misten we klantkennis, hadden we geen inzicht in de ROI en ontvingen veel mensen irrelevante informatie.\u201d<\/i> Het team moest overtuigd worden van het belang van een nieuwe marketingaanpak met <b>Buyer Persona\u2019s<\/b> als basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-oplossing\">De oplossing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Om te beginnen, vertelt Berend-Jan: <em>\u201cIk wilde laten zien dat de bedrijfsomgeving in B2B-markten verandert. Online biedt nu kansen om meer en diepere klantkennis te verkrijgen.\u201d<\/em> Via kennissessies introduceerde hij het team binnen Schiphol de principes en praktijk van contentmarketing. Daarbij stond het gebruik van <strong>Buyer Persona\u2019s<\/strong> centraal om de marketingstrategie\u00ebn van Schiphol te verbeteren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zodra iedereen op dezelfde lijn zat, begon Schiphol samen met SPOTONVISION aan de ontwikkeling van een moderne B2B-marketingstrategie. Eerst onderzochten ze de koper via een uitgebreid <strong>Buyer Persona-onderzoek<\/strong>. Vervolgens implementeerden ze een contentmarketingstrategie die was afgestemd op het koopproces van deze persona\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berend-Jan legt verder uit: <em>\u201cWe wilden af van traditionele push-marketing. Ons doel was waarde toevoegen door relevant te zijn, klanten te helpen en in gesprek te gaan met beslissers.\u201d<\/em> Daarom koos Schiphol ervoor om drie <strong>Buyer Persona\u2019s<\/strong> te ontwikkelen: de logistiek dienstverlener, de logistiek specialist bij een verlader en een internationale variant daarvan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als gevolg van het onderzoek ontdekte Schiphol waardevolle inzichten. Berend-Jan benadrukt: <em>\u201cWe weten nu beter welke thema&#8217;s en soorten content beslissers helpen tijdens hun koopproces.\u201d<\/em> Deze inzichten vormen inmiddels de basis voor de nieuwe marketingactiviteiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om dit concreet te maken, bracht Schiphol met een contentmap in kaart welke informatie relevant is voor specifieke momenten en fasen in het koopproces. Deze map, die aansluit bij de behoeften van de <strong>Buyer Persona\u2019s<\/strong>, wordt nu gebruikt om gerichte communicatie te realiseren.<\/p>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16af5c61d3d8d0 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16af5c61d3d8d0 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16af5c61d3d8d0\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;Het team van SPOTONVISION heeft een echte passie voor B2B-marketing, wat vrij uniek is in Nederland.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                    <div class=\"dw_review_slider_block_slide_person_picture\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Berend-Jan-Rietveld-Schiphol-1-150x150.webp\" width=\"64px\" height=\"64px\"\n                                                     alt=\"\"\/>\n                                            <\/div>\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Berend-Jan Rietveld, Strategic Marketing &#038; Communications Manager &#8211; Schiphol<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-resultaat-met-buyer-persona-s\">Het resultaat met Buyer Persona&#8217;s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens de eerste ronde interviews voerde Schiphol kwalitatieve gesprekken in Nederland om hun <strong>Buyer Persona\u2019s<\/strong> in beeld te brengen. Toch werd duidelijk dat ze zonder aanvullend internationaal onderzoek geen compleet beeld konden krijgen. Daarom verzamelde het team extra inzichten in India, een belangrijke markt voor farmaceutische vracht. Deze vrachtstroom wordt steeds belangrijker voor Schiphol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intussen is de strategische basis gelegd. Schiphol heeft niet alleen de beslisrollen in kaart gebracht, maar ook een contentmap en kalender opgezet. Daarnaast is contentcreatie in volle gang, gebaseerd op de behoeften van de verschillende <strong>Buyer Persona\u2019s<\/strong>. Ondertussen blijft SPOTONVISION het team ondersteunen bij deze activiteiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot slot vertelt Berend-Jan: <em>\u201cWe staan klaar om onze marketingactiviteiten meetbaar te maken en verder te optimaliseren met klantdata. Samen met SPOTONVISION onderzoeken we een oplossing voor marketing automation.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Volgens Berend-Jan Rietveld, Strategic Marketing &amp; Communications Manager bij Schiphol, was marketing vroeger gericht op traditionele middelen zoals advertenties, brochures en beurzen. Door de opkomst van digitale kanalen en de groeiende invloed van klanten, werd het noodzakelijk om de aanpak te veranderen. Het gebruik van Buyer Persona\u2019s bleek voor Schiphol een effectieve oplossing. Het helpt [&hellip;]<\/p>\n","protected":false},"featured_media":37687,"template":"","cases_category":[],"class_list":["post-38096","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer Persona Schiphol | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Schiphol transformeerde zijn B2B-marketingstrategie met Buyer Persona\u2019s, relevante content en klantinzichten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer Persona-ontwikkeling voor Schiphol\" \/>\n<meta property=\"og:description\" content=\"Schiphol transformeerde zijn B2B-marketingstrategie met Buyer Persona\u2019s, relevante content en klantinzichten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T16:51:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Schiphol-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/\",\"name\":\"Buyer Persona Schiphol | SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Schiphol-1.png\",\"datePublished\":\"2016-07-13T14:13:00+00:00\",\"dateModified\":\"2024-12-17T16:51:45+00:00\",\"description\":\"Schiphol transformeerde zijn B2B-marketingstrategie met Buyer Persona\u2019s, relevante content en klantinzichten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Schiphol-1.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Schiphol-1.png\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/buyer-persona-ontwikkeling-voor-schiphol\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buyer Persona-ontwikkeling voor Schiphol\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Buyer Persona Schiphol | SPOTONVISION","description":"Schiphol transformeerde zijn B2B-marketingstrategie met Buyer Persona\u2019s, relevante content en klantinzichten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/","og_locale":"nl_NL","og_type":"article","og_title":"Buyer Persona-ontwikkeling voor Schiphol","og_description":"Schiphol transformeerde zijn B2B-marketingstrategie met Buyer Persona\u2019s, relevante content en klantinzichten.","og_url":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_modified_time":"2024-12-17T16:51:45+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Schiphol-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/","url":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/","name":"Buyer Persona Schiphol | SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Schiphol-1.png","datePublished":"2016-07-13T14:13:00+00:00","dateModified":"2024-12-17T16:51:45+00:00","description":"Schiphol transformeerde zijn B2B-marketingstrategie met Buyer Persona\u2019s, relevante content en klantinzichten.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Schiphol-1.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Schiphol-1.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/klanten\/buyer-persona-ontwikkeling-voor-schiphol\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Buyer Persona-ontwikkeling voor Schiphol"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/cases\/38096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/37687"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=38096"}],"wp:term":[{"taxonomy":"cases_category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/cases_category?post=38096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}