{"id":38036,"date":"2023-04-12T15:34:57","date_gmt":"2023-04-12T13:34:57","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=38036"},"modified":"2025-07-01T19:30:36","modified_gmt":"2025-07-01T17:30:36","slug":"hoe-het-b2b-marketing-team-van-channelengine-investeert-in-nieuwe-kennis-en-best-practices","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/hoe-het-b2b-marketing-team-van-channelengine-investeert-in-nieuwe-kennis-en-best-practices\/","title":{"rendered":"Hoe het Team van ChannelEngine investeert in nieuwe kennis"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb5a4c25d72 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb5a4c25d72 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb5a4c25d72 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb5a4c25d72 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb5a4c25d72\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Hoe het Team van ChannelEngine investeert in nieuwe kennis<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Channel-Engine-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bekijk hoe Dana Connor, VP Marketing bij ChannelEngine, een selecte groep uit haar team de kans gaf om bij te scholen met de B2B VISION Academy. Na de eerste B2B marketingcursus was de groep nog beter in staat om hun B2B-marketingcampagnes te implementeren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-uitdaging\">De uitdaging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B-marketing kan complex zijn, met langere salescycli, complexe producten en meer beslissers die betrokken zijn bij een koopproces. Daarom wist Dana Connor, VP Marketing bij&nbsp;<a href=\"https:\/\/www.channelengine.com\/nl\/\">ChannelEngine<\/a>, dat haar marketingteam een stevige B2B-marketingbasis nodig had om succesvol te zijn. Ze koos voor de B2B Marketing Foundation training van SPOTONVISION\u2019s B2B Vision Academy, en ze is zeer te spreken over het resultaat.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cMijn team aanmelden voor een training is best spannend, met het risico dat de training te theoretisch of algemeen is,\u201d zegt Dana. \u201cMaar ik weet nu dat ik kan vertrouwen op de op maat gemaakte en praktische Academy-aanpak van SPOTONVISION, en dat het mijn team echt verder helpt.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb5a4c4a36e {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb5a4c4a36e {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb5a4c4a36e\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;Een geweldige B2B Academy cursus, goede communicatie en een fijne mix tussen hands-on en strategie.&#8221;<\/em><a href=\"https:\/\/www.spotonvision.com\/klanten\/en-zo-ging-indeed-van-buyer-persona-onderzoek-naar-succesvolle-abm-campagnes\/\"><\/a><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                    <div class=\"dw_review_slider_block_slide_person_picture\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Dana_connor-300x300-1-150x150.webp\" width=\"64px\" height=\"64px\"\n                                                     alt=\"\"\/>\n                                            <\/div>\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Dana Connor, VP of Marketing &#8211; ChannelEngine<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\">De training \u2013 B2B Marketing Foundation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De zes weken live training met interactieve trainingssessies, behandelt de nieuwste trends en best practices in B2B-marketing, waaronder buyer personas, buyer journeys, content mapping en campagneplanning. Elke week verkennen de marketeers uit het ChannelEngine team een onderwerp, krijgen huiswerkopdrachten en ze eindigen met een afsluitende clinic waar ze de opgedane kennis in praktijk kunnen brengen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het resultaat \u2013 een team dat klaar is voor B2B-marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na afloop van de cursus voelde Dana\u2019s team zich beter uitgerust om hun dagelijkse uitdagingen aan te gaan:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cDe methode voor het in kaart brengen van content en het campagne framework waren erg nuttig; we konden er meteen mee aan de slag\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">ChannelEngine is onder de indruk van de samenwerking: \u201cEen geweldige B2B Academy cursus, goede communicatie en een fijne mix tussen hands-on en strategie.\u201d Het marketingteam deed nieuwe idee\u00ebn op voor hun campagnes, en ze hebben nu meerdere templates om deze te implementeren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je marketingteam bijscholen is essentieel voor succes in B2B, en de B2B Vision Academy kan je daarbij helpen. Sluit je aan bij Dana en andere tevreden klanten en kijk hoe je de vaardigheden van je team naar een hoger niveau kunt tillen<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer testimonial | How ChannelEngine reached New Heights in B2B marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xba5pDo-p3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb5a4c4e04b {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb5a4c4e04b {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb5a4c4e04b {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb5a4c4e04b {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb5a4c4e04b {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb5a4c4e04b {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb5a4c4e04b dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb5a4c4e04b .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb5a4c4e04b.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb5a4c4e04b .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb5a4c4e04b .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Meer weten over de B2B Vision Academy?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/resources\/b2b-vision-academy-brochure\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download de brochure<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bekijk hoe Dana Connor, VP Marketing bij ChannelEngine, een selecte groep uit haar team de kans gaf om bij te scholen met de B2B VISION Academy. Na de eerste B2B marketingcursus was de groep nog beter in staat om hun B2B-marketingcampagnes te implementeren. De uitdaging B2B-marketing kan complex zijn, met langere salescycli, complexe producten en [&hellip;]<\/p>\n","protected":false},"featured_media":37527,"template":"","cases_category":[],"class_list":["post-38036","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Het ChannelEngine Team opgeleid - B2B Marketing Foundation<\/title>\n<meta name=\"description\" content=\"Lees hoe het marketingteam van ChannelEngine werd opgeleid tot betere B2B-marketeers met SPOTONVISION&#039;s VISION Academy B2B Marketing Course.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/hoe-het-b2b-marketing-team-van-channelengine-investeert-in-nieuwe-kennis-en-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe het Team van ChannelEngine investeert in nieuwe kennis\" \/>\n<meta property=\"og:description\" content=\"Lees hoe het marketingteam van ChannelEngine werd opgeleid tot betere B2B-marketeers met SPOTONVISION&#039;s VISION Academy B2B Marketing Course.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/klanten\/hoe-het-b2b-marketing-team-van-channelengine-investeert-in-nieuwe-kennis-en-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Channel-Engine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/hoe-het-b2b-marketing-team-van-channelengine-investeert-in-nieuwe-kennis-en-best-practices\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/hoe-het-b2b-marketing-team-van-channelengine-investeert-in-nieuwe-kennis-en-best-practices\\\/\",\"name\":\"Het ChannelEngine Team opgeleid - 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