{"id":38034,"date":"2022-07-18T10:02:48","date_gmt":"2022-07-18T08:02:48","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=38034"},"modified":"2026-02-09T15:33:17","modified_gmt":"2026-02-09T14:33:17","slug":"en-zo-ging-indeed-van-buyer-persona-onderzoek-naar-succesvolle-abm-campagnes","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/en-zo-ging-indeed-van-buyer-persona-onderzoek-naar-succesvolle-abm-campagnes\/","title":{"rendered":"Indeed &#8211; van buyer persona&#8217;s naar succesvolle ABM-campagnes"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af7347d9c708 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af7347d9c708 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af7347d9c708 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af7347d9c708 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af7347d9c708\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Indeed &#8211; van buyer persona&#8217;s naar succesvolle ABM-campagnes<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2022\/07\/Indeed-\u2013-1-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Het hoofdkantoor van <a href=\"https:\/\/nl.indeed.com\/about\">Indeed<\/a>, de grootste zoekmachine voor vacatures ter wereld, is gevestigd in de VS. De website is beschikbaar in 60 landen, 28 talen en trekt wereldwijd meer dan 200 miljoen maandelijkse bezoekers. In de Benelux is Indeed een \u200b\u200bvan de populairste websites onder recruiters en kandidaten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-uitdaging-nbsp\">De uitdaging&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Om de effectiviteit van hun marketinginspanningen te verbeteren, stond Indeed voor enkele belangrijke vraagstukken:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoe krijg je beter inzicht in de&nbsp;<a href=\"https:\/\/www.spotonvision.com\/strategie\/buyer-journey\/\">buyer journeys<\/a>&nbsp;van je verschillende doelgroepen?<\/li>\n\n\n\n<li>Hoe ontwikkel je coherente, op de koper gerichte berichten en contentstrategie?<\/li>\n\n\n\n<li>Hoe converteer je potenti\u00eble kopers op je strategische accountlijst naar meetings of deals?<\/li>\n\n\n\n<li>Hoe zorg je ervoor dat sales-teams de juiste berichten en aanpak krijgen om conversiepercentages te verhogen?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-onze-oplossing-buyer-persona-s-en-abm-campagnes\">Onze oplossing: buyer persona&#8217;s en ABM-campagnes <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION werkt nauw samen met Indeed om&nbsp;<a href=\"https:\/\/www.spotonvision.com\/strategie\/buyer-personas\/\">buyer persona\u2019s<\/a>&nbsp;en ABM-campagnes te ontwikkelen. We voeren meer dan 40 interviews met potenti\u00eble kopers uit verschillende doelgroepen, van HR-afdelingen tot Recruitment Marketing. Met deze inzichten cre\u00ebren we een contentstrategie die is afgestemd op elke stap van de <a href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/buyer-journey\/\">buyer journey<\/a>. Meer dan 100 contentidee\u00ebn ondersteunen het besluitvormingsproces van de koper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naast de strategie vormen deze inzichten de basis voor een krachtige <a href=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing\/\">account-based marketing<\/a> aanpak. We ontwikkelen campagnes die gericht zijn op de juiste besluitvormers binnen de strategische doelaccounts van Indeed. Bovendien gebruiken we de buyer journey-inzichten om gepersonaliseerde berichten voor de SDR\u2019s te cre\u00ebren, zodat ze de juiste content kunnen delen op het juiste moment.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16af7347dc09ce {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16af7347dc09ce {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16af7347dc09ce\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;Het team van SPOTONVISION heeft veel moeite gedaan om Indeed en onze business te begrijpen. Dit was van grote toegevoegde waarde, ook in de projecten die we daarna hebben gedaan.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                    <div class=\"dw_review_slider_block_slide_person_picture\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Suzanne-van-der-Cammen-200x200px-300x300-1-150x150.webp\" width=\"64px\" height=\"64px\"\n                                                     alt=\"\"\/>\n                                            <\/div>\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Suzanne van der Cammen, Country Marketing Director &#8211; Indeed<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-resultaat-succesvolle-abm-campagnes-en-diepgaande-buyer-persona-inzichten\">Het resultaat: succesvolle ABM-campagnes en diepgaande buyer persona inzichten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Door een grondig begrip van de kopers, hun buyer journey en de DMU, kan Indeed nu gerichte en overtuigende content ontwikkelen die effectief inspeelt op de verschillende contactmomenten in het koopproces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De campagnes worden op een flexibele, agile manier uitgerold, wat zorgt voor een steeds betere samenwerking tussen Marketing en Sales. Dit leidt tot een snellere opvolging van leads, verbeterde leadkwaliteit en hogere gesprekspercentages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het project heeft geleid tot succesvolle Buyer Persona\u2019s en ABM-campagnes voor Indeed, met een conversiepercentage van 45% van marketingbereik naar meetings.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het hoofdkantoor van Indeed, de grootste zoekmachine voor vacatures ter wereld, is gevestigd in de VS. De website is beschikbaar in 60 landen, 28 talen en trekt wereldwijd meer dan 200 miljoen maandelijkse bezoekers. In de Benelux is Indeed een \u200b\u200bvan de populairste websites onder recruiters en kandidaten. De uitdaging&nbsp; Om de effectiviteit van hun [&hellip;]<\/p>\n","protected":false},"featured_media":39424,"template":"","cases_category":[],"class_list":["post-38034","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer persona&#039;s en ABM-campagnes voor succes.<\/title>\n<meta name=\"description\" content=\"SPOTONVISION werkt nauw samen met het Indeed-team om Buyer persona&#039;s voor hun doelgroepen te onderzoeken en te ontwikkelen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/en-zo-ging-indeed-van-buyer-persona-onderzoek-naar-succesvolle-abm-campagnes\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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