{"id":37831,"date":"2020-07-21T23:00:20","date_gmt":"2020-07-21T21:00:20","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=37831"},"modified":"2024-03-26T14:36:10","modified_gmt":"2024-03-26T14:36:10","slug":"ultimo","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/ultimo\/","title":{"rendered":"Hoe Ultimo succesvol startte met account-based marketing"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c8b5eaa0 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c8b5eaa0 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c8b5eaa0 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c8b5eaa0 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c8b5eaa0\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Hoe Ultimo succesvol startte met account-based marketing<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Ultimo-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ultimo Software Solutions is een van origine Nederlands bedrijf, dat sinds 1988 actief is in het ontwikkelen van software voor het doelmatig beheer van bedrijfsmiddelen en processen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uitdaging\">Uitdaging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimo wil haar klantenbestand laten groeien en leider op het gebied van Enterprise Asset Management binnen Noord-West Europa worden. \u201cNaast een aantal specifieke sectoren willen we ons daarbij focussen op een aantal specifieke accounts. Er was behoefte aan een blauwdruk voor een succesvolle uitvoering van onze account-based marketingplannen. Daarbij kijken we hoe we Ultimo introduceren op verschillende niveaus binnen de specifieke accounts en relaties met hen kunnen opbouwen,\u201d aldus Roy van Huffelen, Marketing Manager bij Ultimo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-oplossing\">Oplossing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimo schakelde SPOTONVISION in om samen de eerste stappen te zetten voor een succesvolle uitrol van account-based marketing. Roy van Huffelen: \u201cIn een korte tijd nam SPOTONVISION ons mee in de wereld van ABM. In een workshop bespraken we onze doelen, thema\u2019s en focus. Samen verzamelden we inzichten in de industrie\u00ebn, accounts en de DMU en vertaalden we deze door naar campagnes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe benodigde inzichten haalden we op tijdens een aantal werksessies, waarin zowel Marketing als Sales een actieve bijdrage leverden. Samen selecteerden we de accounts op basis van een account kwalificatie matrix. Om daarna de DMU en de buyer journeys binnen de accounts verder uit te diepen,\u201d vervolgt Roy van Huffelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimo ging vervolgens aan de slag met gepersonaliseerde en accountrelevante content en lanceerde een ABM-campagne binnen een specifieke sector. Deze campagne vormde een mooi startpunt voor het samenstellen van de overige campagnes voor de andere focus industrie\u00ebn en accounts.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb4c8b6f0a7 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb4c8b6f0a7 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb4c8b6f0a7\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;SPOTONVISION nam echt de touwtjes in handen en heeft ons meegenomen in iedere stap van het proces.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                    <div class=\"dw_review_slider_block_slide_person_picture\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Roy-van-Huffelen-SPOTONVISION-Ultimo-ABM-300x300-1-150x150.webp\" width=\"64px\" height=\"64px\"\n                                                     alt=\"\"\/>\n                                            <\/div>\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Roy van Huffelen, Marketing Manager -Ultimo<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-resultaat\">Resultaat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMet het account-based marketing plan kunnen we direct aan de slag. We weten nu wat we moeten doen. Van het proces hebben we veel geleerd. Tijdens de ontwikkeling van het ABM-plan brachten we direct elementen in de praktijk. Hierdoor waren de eerste resultaten al inzichtelijk bij de oplevering van het ABM-plan. Het project gaf ons een goed format om awareness te cre\u00ebren en betrokkenheid van belangrijke stakeholders te vergroten binnen de specifieke accounts, om zo nieuwe business te genereren.\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ultimo Software Solutions is een van origine Nederlands bedrijf, dat sinds 1988 actief is in het ontwikkelen van software voor het doelmatig beheer van bedrijfsmiddelen en processen. Uitdaging Ultimo wil haar klantenbestand laten groeien en leider op het gebied van Enterprise Asset Management binnen Noord-West Europa worden. \u201cNaast een aantal specifieke sectoren willen we ons [&hellip;]<\/p>\n","protected":false},"featured_media":37525,"template":"","cases_category":[],"class_list":["post-37831","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Klantcase Ultimo - Account-based marketing | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Ultimo schakelde SPOTONVISION in om samen de eerste stappen te zetten voor een succesvolle uitrol van account-based marketing. 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