{"id":37824,"date":"2016-07-14T22:24:20","date_gmt":"2016-07-14T20:24:20","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=37824"},"modified":"2024-12-19T17:47:39","modified_gmt":"2024-12-19T16:47:39","slug":"elsevier","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/elsevier\/","title":{"rendered":"Elsevier verhoogt klantbetrokkenheid"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c88e6448 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c88e6448 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c88e6448 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c88e6448 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c88e6448\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Elsevier verhoogt klantbetrokkenheid<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Elsevier-case-study-image-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.elsevier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elsevier<\/a> is een wereldwijde B2B-uitgever van wetenschappelijke literatuur en informatiegerichte oplossingen. Het bedrijf zoekt voortdurend naar manieren om in een eerder stadium van de buying cycle sterke relaties op te bouwen met klanten en prospects. Dit zijn prospects die nog niet weten dat de producten van Elsevier hun afdelingsprocessen veel effici\u00ebnter kunnen maken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-oplossing\">Oplossing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION helpt Elsevier bij het ontwikkelen van een contentmarketingstrategie voor de Oil &amp; Gas-industrie en de Pharma. Ook ondersteunt SPOTONVISION Elsevier in het verschuiven van de focus van productgericht naar klantgericht. Deze aanpak helpt Elsevier om te laten zien dat ze haar doelgroep goed begrijpt. Elsevier zet ook de eerste stap in het cre\u00ebren van waardevolle content, zoals webinars, artikelen en video&#8217;s, gericht op specifieke doelgroepen.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb4c88f3b35 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb4c88f3b35 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb4c88f3b35\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;SPOTONVISION heeft ons laten zien hoe te bewegen naar een op content gebaseerde marketingstrategie.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Sandra de Gelder, Director of Regional Marketing &#8211; Elsevier<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-resultaat\">Resultaat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samen met SPOTONVISION organiseert Elsevier meer dan 15 webinars. Het team verwelkomt meer dan 550 deelnemers, waarvan meer dan 60% gloednieuwe contacten in de klantendatabase. Daarnaast bekijken meer dan 2100 mensen in totaal 9 webinaropnames. Het team beantwoordt 135 vragen over producten en salesondersteuning. Klik- en openingspercentages van de website verdubbelden. Deelnemers beoordeelden de webinars als zeer nuttig en velen deden weer mee na hun eerste Elsevier PBT webinar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het duurt slechts enkele maanden voordat Elsevier de vruchten plukt van de contentmarketingcampagnes. Dankzij de waardevolle content bouwt het bedrijf sterke relaties op met prospects en vergroot klantbetrokkenheid. Hierdoor is het voor de marketing- en salesafdeling gemakkelijker om gekwalificeerde, waardevolle leads te verzamelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benieuwd hoe SPOTONVISION jouw organisatie kan helpen klantbetrokkenheid te vergroten? Neem <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact<\/a> met ons op voor een gesprek.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elsevier is een wereldwijde B2B-uitgever van wetenschappelijke literatuur en informatiegerichte oplossingen. Het bedrijf zoekt voortdurend naar manieren om in een eerder stadium van de buying cycle sterke relaties op te bouwen met klanten en prospects. Dit zijn prospects die nog niet weten dat de producten van Elsevier hun afdelingsprocessen veel effici\u00ebnter kunnen maken. Oplossing SPOTONVISION [&hellip;]<\/p>\n","protected":false},"featured_media":39422,"template":"","cases_category":[],"class_list":["post-37824","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elsevier Vergroot Klantbetrokkenheid - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"SPOTONVISION helpt Elsevier met het opzetten van een contentmarketingstrategie en vergroot klantbetrokkenheid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/elsevier\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elsevier verhoogt klantbetrokkenheid\" \/>\n<meta property=\"og:description\" content=\"SPOTONVISION helpt Elsevier met het opzetten van een contentmarketingstrategie en vergroot klantbetrokkenheid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/klanten\/elsevier\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T16:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/07\/Elsevier-case-study-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/elsevier\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/elsevier\\\/\",\"name\":\"Elsevier Vergroot Klantbetrokkenheid - 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