{"id":37815,"date":"2021-08-18T14:35:31","date_gmt":"2021-08-18T12:35:31","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=cases&#038;p=37815"},"modified":"2024-12-19T12:58:18","modified_gmt":"2024-12-19T11:58:18","slug":"cyclomedia-abm-case-study-leadgeneratie","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/cyclomedia-abm-case-study-leadgeneratie\/","title":{"rendered":"Hoe Cyclomedia leadgeneratie een boost geeft met account-based marketing"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af6575d16914 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af6575d16914 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af6575d16914 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af6575d16914 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af6575d16914\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Hoe Cyclomedia leadgeneratie een boost geeft met account-based marketing<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2021\/08\/Cyclomedia-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cyclomedia.com\/nl\" target=\"_blank\" rel=\"noreferrer noopener\">Cyclomedia<\/a> is een Nederlands technologiebedrijf dat gegevens uit de echte wereld vastlegt en omzet in waardevolle inzichten voor haar klanten. Om dit te bereiken, maakt het gebruik van de meest nauwkeurige 360\u00b0 visualisaties op straatniveau, die bovendien versterkt worden door innovatieve AI-gestuurde analyses, LiDAR en Point Clouds. Hierdoor stelt Cyclomedia haar klanten in staat om betere steden, en algehele infrastructuur, te bouwen over de hele wereld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-uitdaging-nbsp\">De uitdaging&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cyclomedia streeft ernaar haar&nbsp;naamsbekendheid te vergroten, zich te vestigen als&nbsp;thought&nbsp;leader en tegelijkertijd haar klantenbestand uit te breiden. In deze Cyclomedia <a href=\"https:\/\/www.spotonvision.com\/nl\/aan-de-slag-met-account-based-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ABM<\/a> case study lees je hoe Cyclomedia haar activiteiten richt op&nbsp;stakeholders&nbsp;in de Smart&nbsp;Mobility&nbsp;en Smart City-infrastructuur in Spanje, Frankrijk, Itali\u00eb en het Verenigd&nbsp;Koninkrijk.&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16af6575d3eae7 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16af6575d3eae7 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16af6575d3eae7\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;Ik ben zeer onder de indruk van de SPOTONVISION-aanpak, hoe jullie de theorie in praktijk brengen. En we beginnen de eerste ABM-resultaten te zien, daar ben ik erg enthousiast over.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                    <div class=\"dw_review_slider_block_slide_person_picture\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Duncan-Guthrie-150x150.webp\" width=\"64px\" height=\"64px\"\n                                                     alt=\"\"\/>\n                                            <\/div>\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Duncan Guthrie, VP Europa &#8211; Cyclomedia<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-onze-oplossing\">Onze oplossing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION en&nbsp;Cyclomedia&nbsp;startten ruim twee jaar geleden hun samenwerking. Het doel was om het&nbsp;Cyclomedia-team te helpen hun marketinginspanningen te&nbsp;focussen&nbsp;op belangrijke regio\u2019s en accounts.&nbsp;Als eerste stap ontwikkelden we samen&nbsp;een&nbsp;strategisch plan. Vervolgens onderzochten we de belangrijkste <a href=\"https:\/\/www.spotonvision.com\/nl\/wat-is-een-buyer-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona&#8217;s<\/a> om de buying groepen binnen Smart&nbsp;Mobility&nbsp;en Smart City&nbsp;target&nbsp;accounts&nbsp;beter in kaart te brengen.&nbsp;Met behulp van deze inzichten hebben we een ABM-marketingaanpak uitgerold, aangevuld met een bredere&nbsp;naamsbekendheidscampagne binnen de vier regio\u2019s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast was een belangrijke prioriteit om Sales en Marketing&nbsp;beter&nbsp;op elkaar af te stemmen. Op deze manier konden we de&nbsp;Marketing Intelligence&nbsp;en de kwaliteit van leads tijdens de campagne verbeteren. <a href=\"https:\/\/www.linkedin.com\/in\/duncan-guthrie-3879854\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duncan Guthrie<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cIk weet dat het niet gemakkelijk is om&nbsp;salesteams&nbsp;betrokken te houden, maar&nbsp;daar zijn&nbsp;jullie&nbsp;absoluut&nbsp;in geslaagd. Verder waren&nbsp;alle sessies&nbsp;waren&nbsp;zeer interactief.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-resultaat\">Het resultaat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samen met Cyclomedia ontwikkelden we een bibliotheek met\u00a0thought\u00a0leadership\u00a0en\u00a0buyer\u00a0enablement\u00a0content\u00a0voor\u00a0de geselecteerde\u00a0target\u00a0accounts. Daarnaast zijn alle campagnemiddelen gelokaliseerd\u00a0en vertaald naar de taal en cultuur van elk land. De\u00a0content\u00a0is\u00a0gebaseerd op inzichten uit diepgaande\u00a0buyer\u00a0persona-interviews.\u00a0Als gevolg hiervan is de ABM-campagne in volle gang\u00a0en\u00a0wordt deze momenteel via meerdere kanalen\u00a0uitgerold\u00a0met als doel naamsbekendheid te cre\u00ebren en accounts te activeren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benieuwd hoe SPOTONVISION jouw organisatie kan helpen met ABM na het lezen van deze Cyclomedia ABM case study? Neem <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\">contact<\/a> met ons op voor een adviesgesprek.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer testimonial | How SPOTONVISION helps Cyclomedia grow their business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZRNPoSFzHc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cyclomedia\u00a0wil\u00a0de\u00a0naamsbekendheid vergroten, zich vestigen als\u00a0thought\u00a0leader en hun klantenbestand uitbreiden. In deze ABM case study lees je hoe Cyclomedia zijn activiteiten concentreert op\u00a0stakeholders\u00a0op het gebied van Smart\u00a0Mobility\u00a0en Smart City-infrastructuur in Spanje, Frankrijk, Itali\u00eb en het Verenigd\u00a0Koninkrijk.\u00a0<\/p>\n","protected":false},"featured_media":37508,"template":"","cases_category":[],"class_list":["post-37815","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hoe Cyclomedia leadgeneratie een boost geeft met ABM<\/title>\n<meta name=\"description\" content=\"Cyclomedia ABM case study: SPOTONVISION helpt Cyclomedia naamsbekendheid te vergroten, thought\u00a0leadership te bouwen en leads te genereren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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