{"id":36749,"date":"2016-08-15T16:32:09","date_gmt":"2016-08-15T16:32:09","guid":{"rendered":"https:\/\/www.spotonvision.com\/cases\/interpolis\/"},"modified":"2025-06-27T11:47:08","modified_gmt":"2025-06-27T09:47:08","slug":"contentmarketingstrategie-interpolis","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/nl\/klanten\/contentmarketingstrategie-interpolis\/","title":{"rendered":"Contentmarketingstrategie &#8211; Interpolis"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb599dbb3ba {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb599dbb3ba {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb599dbb3ba {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb599dbb3ba {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb599dbb3ba\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Contentmarketingstrategie &#8211; Interpolis<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Neem contact op<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/08\/Interpolis.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Met hun \u2018Glashelder-campagne\u2019 werd Interpolis bekend onder het grote publiek. Inmiddels zijn ze \u00e9\u00e9n van de grootste verzekeraars van Nederland. Voor hun zakelijke tak heeft <a href=\"https:\/\/www.interpolis.nl\/zakelijk\">Interpolis<\/a>, samen met SPOTONVISION, een sterke contentmarketingstrategie ontwikkeld. Hun missie is ondernemers inzicht te geven in alle risico\u2019s die zij lopen. Verzekeren is niet de enige oplossing, vinden ze bij Interpolis. Met goede preventie kan de kans op schade makkelijk worden verkleind of worden voorkomen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De uitdaging<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Erna Melis, senior online marketeer zakelijk, zocht naar manieren om de zakelijke doelgroep van Interpolis goed te bereiken. Ze wilde ook van Interpolis een echte thought leader maken op het gebied van risicopreventie. Erna: \u201cOns belangrijkste doel is ondernemers te laten zien dat Interpolis meer biedt dan alleen verzekeringen. We willen ondernemers bewuster maken van de risico\u2019s die zij lopen en passende oplossingen bieden. Je hebt veel meer aan het voorkomen van schade.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met hulp van SPOTONVISION heeft Interpolis een contentmarketingstrategie opgezet en ge\u00efmplementeerd. Hoe hebben ze dit aangepakt?<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb599dc63a4 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb599dc63a4 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb599dc63a4\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;De samenwerking met SPOTONVISION vind ik echt geweldig. Het team stapt met mij in mijn problematiek en helpt mij met het bereiken van mijn doelen.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                    <div class=\"dw_review_slider_block_slide_person_picture\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Erna-Melis-150x150.webp\" width=\"64px\" height=\"64px\"\n                                                     alt=\"\"\/>\n                                            <\/div>\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Erna Melis, Senior Online Marketer &#8211; Interpolis<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-oplossing-contentmarketingstrategie\"><strong>Oplossing<\/strong> &#8211; Contentmarketingstrategie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met de buyer persona profielen en de contentidee\u00ebn was de basis van de Interpolis contentmarketingstrategie gelegd. De volgende uitdaging was: hoe bereiken we de doelgroep zo goed mogelijk? Erna: \u201cEen van de belangrijkste dingen die we hebben gedaan, is onze risicodeskundigen laten bloggen op de meest geschikte ondernemersplatformen. Daar plaatsen we artikelen over onderwerpen rondom het beheersen van risico\u2019s, afgestemd op wat klanten nodig hebben.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erna: \u201cWe zijn begonnen met het in kaart brengen van de belangrijkste doelgroepen van Interpolis door profielen van kopers te maken. Inmiddels weten we meer over de MKB-directeur en zijn secretaresse en over kleine ondernemers, zowel in fysieke beroepen als in kantoorbanen.\u201d Door deze profielen kregen we ineens inzicht in hun uitdagingen, doelen, zorgen, informatiebehoeften en vooral in hoe ze beslissingen nemen. Met die informatie heeft SPOTONVISION samen met het Interpolis-team in een aantal brainstormsessies idee\u00ebn bedacht en content gemaakt die past bij deze doelgroepen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-resultaat\"><strong>Het resultaat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHet ontwikkelen van een contentmarketingstrategie is een route van de lange adem,\u201d vertelt Erna. \u201cWe zien dat onze content heel goed gelezen wordt en dat het heel relevant is voor ondernemers. De engagement, het inkomend verkeer naar Interpolis.nl en het aantal volgers op LinkedIn hebben we enorm zien stijgen.\u201d Media-partners werken graag met Interpolis samen door de hoge kwaliteit van de content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contentmarketing heeft door de goede resultaten een vaste plek binnen Interpolis verworven. Maar Erna en SPOTONVISION blijven scherp. We zijn continu bezig met de vraag: Hoe kunnen we onze zakelijke doelgroepen n\u00f3g beter bedienen? Interpolis gebruikt inmiddels meer dan 13 verschillende tactieken om hun doelgroepen te bereiken.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Met hun \u2018Glashelder-campagne\u2019 werd Interpolis bekend onder het grote publiek. Inmiddels zijn ze \u00e9\u00e9n van de grootste verzekeraars van Nederland. Voor hun zakelijke tak heeft Interpolis, samen met SPOTONVISION, een sterke contentmarketingstrategie ontwikkeld. Hun missie is ondernemers inzicht te geven in alle risico\u2019s die zij lopen. Verzekeren is niet de enige oplossing, vinden ze bij [&hellip;]<\/p>\n","protected":false},"featured_media":42640,"template":"","cases_category":[],"class_list":["post-36749","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contentmarketingstrategie - Interpolis - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Met SPOTONVISION cre\u00eberde Interpolis een contentmarketingstrategie om ondernemers te helpen risico\u2019s te voorkomen en zichtbaarder te worden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/klanten\/contentmarketingstrategie-interpolis\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contentmarketingstrategie - Interpolis\" \/>\n<meta property=\"og:description\" content=\"Met SPOTONVISION cre\u00eberde Interpolis een contentmarketingstrategie om ondernemers te helpen risico\u2019s te voorkomen en zichtbaarder te worden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/klanten\/contentmarketingstrategie-interpolis\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T09:47:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/08\/Interpolis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/\",\"name\":\"Contentmarketingstrategie - Interpolis - SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Interpolis.png\",\"datePublished\":\"2016-08-15T16:32:09+00:00\",\"dateModified\":\"2025-06-27T09:47:08+00:00\",\"description\":\"Met SPOTONVISION cre\u00eberde Interpolis een contentmarketingstrategie om ondernemers te helpen risico\u2019s te voorkomen en zichtbaarder te worden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Interpolis.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/Interpolis.png\",\"width\":892,\"height\":595,\"caption\":\"Interpolis logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/klanten\\\/contentmarketingstrategie-interpolis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contentmarketingstrategie &#8211; 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