Online B2B Festival 2026

Join us for the Online B2B Festival 2026, October edition

What you’ll learn 

Session 1 – 10:00 – 10:45 CET

From target accounts to mega-deals 

Big deals do not happen by chance. They often involve many stakeholders, long buying journeys and a lot of internal alignment. 

In this session, we will look at how B2B marketing and sales teams can work together around the deals that matter most. We will discuss what deal-based marketing can look like in practice, how it connects to account-based marketing, and where marketing can make a real difference. 

You will learn how to support sales with stronger insights, clearer messaging and more relevant content for key accounts and buying groups

Key Takeaways: 

• Understand the real challenges and rewards of ABM 
• Learn how marketing can support bigger and more complex deals 
• See how account-based marketing can help teams focus on the right accounts 
• Take away practical ideas to improve sales and marketing alignment 

Session 2 – 11:00 – 11:45 CET

AI in B2B marketing, what is actually working? 

Many B2B marketing teams are testing AI. But where does it really help? And where does it still need human thinking, structure and quality control? 

In this session, we will share practical AI use cases from B2B marketing. We will look at where marketers are using AI today, from research and content to campaign planning and sales enablement. 

We will also discuss what makes AI work in practice: clear use cases, good input, strong processes and people who know what good looks like. 

Key Takeaways: 

• Learn where B2B marketers are using AI in a practical way 
• See examples of AI use cases that save time or improve quality 
• Understand what teams need to make AI useful, not just interesting 
• Take away best practices you can apply in your own marketing team 

Event information:

• What: Online B2B Festival 2026, October edition
• When: 15 October, 10:00 – 11:45 AM (CET)
• Where: Online, link to join will be provided after registration
• Language: English
• Speakers: Ingrid Archer & Tamara den Hartog (SPOTONVISION)
• For whom: B2B Marketers & Sales Professionals

Send us your challenges  

We’d love to know what you’d like to take away from the sessions. 
Send an email with your challenges to info@spotonvision.com and we will incorporate your questions into our story. 

*By signing up, you will gain access to both sessions.