News and updates

The greatest forces of change are the buyers and their buying habits. B2B marketers need to know how to take advantage of these trends in order to develop and execute marketing plans for 2017 and beyond. With the rapid pace of innovation in marketing technology and an overwhelming number of online marketing tools to choose from, many B2B marketers are struggling to understand how to implement the right technologies and methods that will help them achieve their objectives and goals.

Founded in Amsterdam by Ingrid Archer and Shimon Ben Ayoun, two marketing professionals who are passionate about demonstrating marketing ROI, spotONvision transformed the way European businesses engage in sales pipeline and marketing activities.

Ultimo has recently made lots of progress with their marketing approach. This includes creating the buyer persona ‘Floris’, elaborating a content marketing plan and setting up the marketing automation system ‘Act-On’. To ensure that marketing and sales are on the same page, they urgently needed to make arrangements about the lead process, because when is a lead a qualified lead and how do you together determine the task allocation between marketing and sales?

2015 has flown by and with 2016 fast approaching, it’s time for a short reflection. 2015 has been a great year, a year in which we have been able to help many organizations optimize their marketing projects.

-Digital transformation, technology adoption and pressure from management drive marketers to show ROI- Amstelveen, 17 March 2015 – Today spotONvision published and presented the findings of a qualitative research study on marketing performance management (MPM). The study encompasses in-depth interviews with marketing executives from leading B2B companies in the Netherlands.

Earlier this month spotONvision’s Managing Partner, Ingrid Archer, was the proud recipient of formal certification by the Buyer Persona Institute. “Being certified does not mean that spotONvision will change its way of working, it is merely a confirmation of the quality and level at which we perform our buyer persona projects.”

How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than €100.000,-. The survey is called Business Buyer Insights XL this year.

The fifth edition of the B2B marketing forum is over. More than 300 national and international visitors and speakers joined the battle of the wall between Marketing and Sales. It was a day with many hands-on presentations, in-depth master classes and informative coaching sessions. Again this year the coveted B2B Marketing Award was handed out to the company with the best B2B marketing case.

The B2B marketing Award is not only to be won in the Netherlands. On an international level there is also an award to get. Recently, spotONvision was nominated as a finalist for this award in the category Thought Leader and will go to London on 21 November to hopefully receive this prize. You can find more information on this award on the website or in the blogpost (Dutch only) that recently came out.