# SPOTONVISION > Your B2B marketing agency for strategy, campaigns, consultancy and lead generation\. SPOTONVISION helps marketers deliver results\. Discover now\. Generated by Yoast SEO v27.9, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Ontmoet ons team](https://www.spotonvision.com/about-us/meet-our-team/) - [Meet our team](https://www.spotonvision.com/about-us/meet-our-team/) - [B2B Vision Academy](https://www.spotonvision.com/b2b-vision-academy/) - [ABM \& AI: Smarter and more effective growth](https://www.spotonvision.com/b2b-vision-academy/abm-ai-smarter-more-effective-growth/) - [ABM Hackathon](https://www.spotonvision.com/campaigns/account-based-marketing-for-b2b-growth/abm-hackathon/) ## Posts - [Account\-based marketing \(ABM\): A complete guide for B2B teams](https://www.spotonvision.com/getting-started-with-account-based-marketing/): For many years now, account\-based marketing has been a buzz word in B2B marketing\. Many organisations are implementing ABM or want to get started with ABM in the near future\. But what exactly is ABM and what is the importance of an account\-based approach for your organization? - [Account\-based marketing \(ABM\): complete gids voor B2B](https://www.spotonvision.com/getting-started-with-account-based-marketing/): Account\-based marketing is al jarenlang hét buzzwoord in B2B\. Maar wat is ABM eigenlijk en wat is het belang ervan in B2B\-marketing? - [Wat is een buyer persona?](https://www.spotonvision.com/what-is-a-buyer-persona/): Een buyer persona geeft je diepgaand inzicht in je koper en de aankoopreis\. Dit inzicht is de basis voor succesvolle marketing campagnes\. - [B2B Contentmarketing: Strategie, doelstellingen en voorbeelden](https://www.spotonvision.com/b2b-content-marketing-strategy-goals-and-examples/): Contentmarketing is al jarenlang een effectieve strategie, waarbij je doelgroep wordt vermaakt, geïnspireerd, onderwezen en overtuigd\. - [Conversational marketing: meer conversies door betere conversaties](https://www.spotonvision.com/more-conversions-through-better-conversations/): Conversaties vormen de basis van relaties\. Door echte conversaties leer je jouw \(potentiële\) klanten kennen en weet je met welke uitdagingen zij te maken hebben\. Zo kun jij ze verder helpen in het koopproces\. ## Resources - [ABM Booster Pack](https://www.spotonvision.com/resources/abm-booster-pack/): Learn a lot about ABM strategy; from understanding your audience to launching your first campaign and measuring its success, including practical examples\. - [ABM Booster Pack](https://www.spotonvision.com/resources/abm-booster-pack/): Leer alles over ABM\-strategie: van het begrijpen van je doelgroep tot het lanceren van je eerste campagne en het meten van succes, inclusief praktische voorbeelden\. - [Bouw een sterke ABM\-aanpak in 5 praktische stappen](https://www.spotonvision.com/resources/e-book-account-based-marketing-in-5-steps/): In dit e\-book nemen we je in 5 stappen mee in de wereld van account\-based marketing \(ABM\) - [Build a winning account\-based marketing approach in practical 5 steps](https://www.spotonvision.com/resources/e-book-account-based-marketing-in-5-steps/): Discover how to create sales \& marketing alignment, engage accounts and implement ABM in our Account\-based marketing in 5 steps eBook\! - [Webinar: ABM realities – Insights from the field](https://www.spotonvision.com/resources/webinar-abm-realities/): Real\-world ABM insights for B2B teams looking to overcome common challenges, learn from practical experiences and build a stronger strategy\. ## Cases - [Yuki versterkt strategie met buyer persona onderzoek](https://www.spotonvision.com/customers/yuki-enhances-strategy-with-buyer-persona-research/): Ontdek hoe Yuki dankzij buyer persona onderzoek meer inzicht krijgt in de top 100 accountancykantoren\. - [Yuki enhances strategy with buyer persona research](https://www.spotonvision.com/customers/yuki-enhances-strategy-with-buyer-persona-research/): Find out how Yuki is gaining more insight into the top 100 accountancy firms thanks to buyer persona research\. - [Hoe we samen met een wereldwijde verpakkingsproducent opportunitycreatie versterkten](https://www.spotonvision.com/customers/integrated-b2b-marketing-opportunity-creation/) - [How a global packaging company strengthened opportunity creation through integrated marketing ](https://www.spotonvision.com/customers/integrated-b2b-marketing-opportunity-creation/): A global packaging company strengthened its commercial impact by implementing a structured integrated B2B marketing approach\. By aligning events, content, and personalized outreach, they increased visibility, built stronger relationships, and accelerated opportunity creation, all while improving marketing\-sales alignment\. - [BSL Media \& Learning brings focus to B2B marketing with a sharpened value proposition](https://www.spotonvision.com/customers/bsl-media-learning-value-proposition/): BSL Media \& Learning refines its B2B marketing strategy by introducing focus in segmentation and positioning, driving clearer decision\-making and sustainable growth in the healthcare sector\. ## Team - [Shimon Ben Ayoun](https://www.spotonvision.com/team/shimon-ben-ayoun/) - [Ingrid Archer](https://www.spotonvision.com/team/ingrid-archer/) - [Ingrid Archer](https://www.spotonvision.com/team/ingrid-archer/) - [Shimon Ben Ayoun](https://www.spotonvision.com/team/shimon-ben-ayoun/) ## Vacancies - [Project Lead en Campagne Manager](https://www.spotonvision.com/vacancies/project-and-campaign-manager-m/): Ons team is op zoek naar een Medior Projectleider en Campagnemanager die de leiding kan nemen over diverse strategische en operationele marketingprojecten en \-programma's\. Denk aan account\-based marketing en lead gen\. Als nieuwste teamlid krijg je de kans om samen met onze klanten verschillende marketingcampagnes te plannen, te coördineren en uit te voeren\. - [Project Lead and Campaign Manager](https://www.spotonvision.com/vacancies/project-and-campaign-manager-m/): Our team is looking for a Medior Project Lead and Campaign Manager who can take charge of various strategic and operational marketing projects and programs, as Account\-based marketing and lead gen\. As our newest team member, you'll have the chance to plan, coordinate and oversee various marketing campaigns alongside our clients\. - [Stage: B2B marketing, content en events](https://www.spotonvision.com/vacancies/internship-b2b-marketing-content-and-events/): Doe praktijkervaring op met B2B marketing bij SPOTONVISION en werk mee aan klantprojecten, content, social media en events\. - [Internship: B2B marketing, content and events](https://www.spotonvision.com/vacancies/internship-b2b-marketing-content-and-events/): Join SPOTONVISION as a B2B marketing intern and gain hands\-on experience with client projects, content, social media and events\. - [Traineeship B2B Marketing Consultant](https://www.spotonvision.com/vacancies/traineeship-b2b-marketing-consultant/): At SPOTONVISION, you get the chance to explore where your true passion lies as a trainee\. During your first seven months, you'll learn on the job through client projects and take part in our in\-house Academy\.  ## Events - [The European ABM Forum 2027](https://www.spotonvision.com/events/the-european-abm-forum-2027/): Het European ABM Forum 2027: keynote\-presentaties, workshops en netwerken voor B2B\-marketeers die groei stimuleren met accountgebaseerde strategieën\. - [Online B2B Festival 2026, oktobereditie](https://www.spotonvision.com/events/online-b2b-festival-2026-october-edition/) - [Online B2B Festival 2026, October edition](https://www.spotonvision.com/events/online-b2b-festival-2026-october-edition/) - [The European ABM Forum 2027](https://www.spotonvision.com/events/the-european-abm-forum-2027/): The European ABM Forum 2027: keynotes, workshops \& networking for B2B marketers driving growth with account\-based strategies\. ## Optional - [Sitemap index](https://www.spotonvision.com/sitemap_index.xml)