Transform your B2B marketing strategy based on research and best practices
ABM, Personalisation, ROI, Sales & Marketing
Customer experience is a hot topic in B2B and we are ready to invest in it. But how should we respond to this desire to serve the business customer in a new, better, personal and more digital way? To truly transform your business and drive ROI, we need to focus on aligning our sales and marketing teams. In fact, according to recent research, companies with aligned sales and marketing teams achieve 208% more revenue from marketing efforts.
Join us on June 20 for a great day of insightful sessions, hands-on workshops and a networking lunch.
Join our journey along the latest State of B2B in The Netherlands based on recent SPOTONVISION research and real-life stories.
Programme:
9:30 – Welcome and Opening
Hans Molenaar, Beeckestijn Business School
9:45 – Introduction & Highlights of recent research State of B2B NL
Ingrid Archer-van den Berg, author of State of B2B NL research
10:00 – Story Telling Panel:
Listen to the Day in the Life of a CX Manager, a Marketing Director and a Sales Director. Three amazing professionals will tell their story about their typical day and challenges and how they optimize their roles. Listen in and learn from their best practices!
11:10 – Coffee Break
11:30 – Driving ROI Excellence: Transforming Your Marketing for Maximum Impact
Transforming your marketing approach to be more commercial, showcasing the tangible ROI of your work, and aligning it with the CFO and C-suite financial objectives for maximum impact
Kate Newstead, Marketing Science Lead, LinkedIn B2B Institute
11:55 – Collaborative Workshop:
Take Your Marketing to the Next Level and Learn how to Elevate Your Strategy with ABM, Personalisation, Metrics, and Sales Alignment.
In this workshop you will work together in teams to tackle marketing challenges related to one area of your interest:
• ABM & Personalisation
• Buyer & Sales enablement
• Sales & Marketing Alignment
• Best Metrics & ROI
• Buyer & Sales enablement
• Sales & Marketing Alignment
• Best Metrics & ROI
Facilitators:
Micha Isacson, Director of Customer Marketing & ABM at SAP
Shimon Ben-Ayoun, Managing Partner at SPOTONVISION
12:55 – Closing Remarks
13:00 – Networking Lunch & B2B Marketing Stand-up Comedy
Get ready to network & laugh till you ROI yourself! Our B2B marketing stand-up comedy act will have you rolling in the aisles and shaking hands with all your competitors. With jokes about buyer personas, lead generation, and ROI, you’ll laugh so hard you’ll forget you’re at a business event. And who knows, maybe you’ll even learn how to align your sales and marketing teams along the way!
14:00 – Event Closure
Over de spreker(s)
Micha Isacson is Director of Customer Marketing & ABM at SAP
Linda Geerdink is VP of Revenue, Performance & Experience Marketing at SUSE
Patrick Aalbers is CMO at Aaeron Group
Katie Newstead is Marketing Science Lead at LinkedIn B2B Institute
Linda Geerdink is VP of Revenue, Performance & Experience Marketing at SUSE
Patrick Aalbers is CMO at Aaeron Group
Katie Newstead is Marketing Science Lead at LinkedIn B2B Institute