Online B2B Festival 2026

Join us at the Online B2B Festival 2026

Session 1 – 10:00 – 10:45 CET:
ABM realities – Insights from the field

Discover how leading B2B marketing and sales teams have fine-tuned their Account-based marketing strategies. This session will take you through key challenges, successes, and learnings gained from real-life ABM experiences. Whether you’re just starting with ABM or refining your approach, this session will provide actionable insights. 

Key Takeaways: 

• Understand the real challenges and rewards of ABM 
• Learn from the mistakes and successes of B2B teams in your industry 
• Take away practical lessons that will help you build a stronger ABM strategy 

Session 2 – 11:00 – 11:45 CET:
Unlocking AI’s potential in B2B – Actionable insights 

Move beyond theory and dive into how AI is revolutionising B2B marketing. In this session, you’ll hear from professionals already leveraging AI in their daily workflows. Learn the practical steps and tools that can make a difference in your marketing and sales processes.

Key Takeaways: 

• From idea to execution: overcoming AI challenges in data, personalisation, and content 
• Insights into the tools, tech, and tactics that are transforming B2B marketing 
• Best practices and expert advice on using AI in B2B marketing

*By signing up, you will gain access to both sessions.

Send us your challenges  

We’d love to know what you’d like to take away from the sessions. 
Send an email with your challenges to [email protected] and we will incorporate your questions into our story. 

Details:

• What: Online B2B Festival 2026 May edition
• When: 19 May, 10:00 – 11:45 AM (CET)
• Language: English
• Costs: Free
• Speakers: Ingrid Archer & Tamara den Hartog (SPOTONVISION)
• For whom: B2B Marketers & Sales Professionals