ABM made simple: Start smart with AI

An interactive ABM & AI Masterclass with SPOTONVISION and Demandbase

Getting started with ABM can feel overwhelming. Which accounts should you target? How do you personalise at scale? Where do you begin?

The good news is you don’t need a large team or months of planning to get started. With AI, marketers can research accounts faster, build more relevant plays and create an ABM strategy that delivers results.

Whether you’re just getting started with ABM or already running an ABM programme, this session shows you how AI can help you move faster.

What will you learn?

What is ABM and why are so many B2B teams adopting it, and what’s changed with AI?
Finding the right accounts with AI
Your first ABM play, made easy
Your first 3 steps: what to do this week

What to expect?

The masterclass is designed to be interactive and practical. You will discuss challenges with peers, and get concrete input from both SPOTONVISION experts and Demandbase specialists.

Who should attend?

This session is for in-house B2B marketing and revenue teams, whether you’re new to ABM or already running a programme. If you want to understand how intent, signals and AI change the game, this session is for you.

Spaces are limited, so we review registrations to keep the group focused.