B2B Marketing blog

[Video] Tiffani Bova on what teamwork between marketing and sales should look like

Tiffani Bova, Salesforce, talks with Shimon Ben Ayoun about customer experience and outlines her view on what teamwork between marketing and sales should look like. Get ready for some bold statements!

Tiffani Bova is Global Customer Growth & Innovation Evangelist at Salesforce and a Wall Street Journal bestselling author. She wrote the book Growth IQ and was key note speaker at the 10th edition of the B2B Marketing Forum.