Marketing Strategy
Pushing the right buttons
Your ambition starts with a strong strategy and a concrete plan. Both must be personal. By possessing a genuine interest in your customer, technology can help you create relationships – not impose distance. This enables you to always be there for your customers. That is our strength, which we can share with you.
Buyer personas
A buyer persona is a detailed profile of an example buyer, that represents part of your target group.
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Customer journey
A clear overview of each phase in the buyer and customer process helps you to better serve your customers.
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Buyer journey
A buyer journey is all about engaging and selling to your potential customer.
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Content strategy
When building valuable business relations your content marketing approach is a critical success factor.
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Lead management
Lead management helps close the gap between Marketing and Sales. It is a system of developing a lead into a qualified one through lead planning, nurturing and scoring.
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Brand positioning
A brand positioning strategy helps define your message and core values in ways that gain your customers’ attention.
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Sales enablement
Sales enablement is about developing marketing activities and programmes that support the sales department and drive revenue.
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“The SPOTONVISION team put a lot of effort in understanding Indeed and our business. This was a big added value also in the projects we did afterwards.”
“The SPOTONVISION team put a lot of effort in understanding Indeed and our business. This was a big added value also in the projects we did afterwards.”
Suzanne van der Cammen
Country Marketing Director
"I really see SPOTONVISION as a company that can help you further with your development, regardless of where you are. They are strong on both a tactical as well as a strategic level."
"I really see SPOTONVISION as a company that can help you further with your development, regardless of where you are. They are strong on both a tactical as well as a strategic level."
Rian van Heugten
Manager Marketing Communication Business
“I like the SPOTONVISION approach, how you move your theory into practice. And we are beginning to see the first ABM results, I’m really excited about that.”
“I like the SPOTONVISION approach, how you move your theory into practice. And we are beginning to see the first ABM results, I’m really excited about that.”
Duncan Guthrie
VP Europe
"The campaign plan, including all new content, has already provided us with a continuous flow of qualitative leads and valuable insights after three months."
"The campaign plan, including all new content, has already provided us with a continuous flow of qualitative leads and valuable insights after three months."
Johnny Berendsen
Marketing Specialist
