Recording: How Marketing activates Sales with content

Successful Sales Enablement requires collaboration between Marketing and Sales. In fact, one of Marketing’s biggest responsibilities is creating content for Sales to share with their prospects.

In this session, Ingrid Archer of SPOTONVISION and Bert-Jan Piek of Redhat will give you the tools to: 

• Evolve your Sales process to simplify buying
• Develop a Sales content strategy
• Activate Sales to close more deals