Recording: ABM at scale at Unit 4
Find out how 100% alignment between Marketing and Business Development on processes, systems and objectives delivered an ABM programme to Unit4 that scales.
Find out how 100% alignment between Marketing and Business Development on processes, systems and objectives delivered an ABM programme to Unit4 that scales.
During this session Marije Gould, VP Demand Generation and Field Marketing and Neil Georgeson, Global Head of Business Development, shared how Unit4 developed and executed an ABM strategy targeting those prospects that met its ideal customer profile.
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