Ebook Customer Journey

Do you want to increase sales and profits by helping existing customers even better? By reading this ebook you will learn how to set up a customer journey project in your organisation.
Ebook Customer Journey

This e-book is about:

 

  • How do I win over the internal organisation, before, during and after such a customer journey project?
  • How do I map the customer journey? What kind of research can I best conduct?
  • How do I translate the customer journey into marketing and marketing activities?
  • How do I operationalise the findings and follow-up programmes? What is the role of my CRM system and/or marketing automation system?