Skip to primary navigation
Skip to main content
Ebook Customer Journey
Do you want to increase sales and profits by helping existing customers even better? By reading this ebook you will learn how to set up a customer journey project in your organisation.
This e-book is about:
How do I win over the internal organisation, before, during and after such a customer journey project?
How do I map the customer journey? What kind of research can I best conduct?
How do I translate the customer journey into marketing and marketing activities?
How do I operationalise the findings and follow-up programmes? What is the role of my CRM system and/or marketing automation system?
Share this page