E-book: Account-based marketing in 5 steps

How do you close the gap between your buyer and your sales team? How can you strengthen the relationship with your (potential) customers? In this e-book, we take you through 5 steps in the world of account-based marketing.
Account-based marketing in 5 steps

In this e-book you will learn:

  • What account-based marketing is and what the main benefits are
  • How to decide on your target accounts
  • A more strategic go-to-market approach
  • How to build and launch your ABM programme
  • How to achieve better results with ABM