Resources
E-books, checklists and more useful tools to grow your business

All resources

buyer persona-step-by-step-buyer-insights
E-book

E-book: Buyer Persona Step-by-step guide

A successful marketing strategy depends on your knowledge of your target audience. How do you craft the right message to the right buyer?  This step-by-step guide helps you develop a buyer persona, so you can create a strategy that connects with your audience.
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Webinar

Webinar: Buyer Personas and AI: A new era for B2B Marketing?

Improve your buyer persona insights with AI and machine learning to create better content.
E-book

Buyer personas in the AI age: A comprehensive B2B Guide

Do you know what moves your buyer? Investing in a buyer persona means maximising your marketing ROI. Discover how in our new e-book.
Buyer Persona infographic 7 considerations
Infographic

Buyer Personas in B2B: To Outsource or Do It Yourself? 7 Key Considerations

Resource image_Content guide Sales enablement
E-book

Content Guide: How can Marketing help Sales to sell more, faster?

Learn more about how Sales Enablement can boost your business in this content guide. Including practical examples.
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Webinar

Webinar: How Marketing activates Sales with content

Find out what role content from Marketing can play in enabling Sales
Resource image_Ebook_Predictions
E-book

B2B Marketing Guide: Reflections & Predictions for 2023

Looking at successful B2B marketing and sales in 2023, we need to embrace anything that helps redefine customer engagement. In this guide, we help you plan for 2023.
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Webinar

Webinar: How to build a sales enablement plan

Sales enablement will be the key to the success of creating meaningful interactions with customers and achieving the growth of your business.  
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Infographic

Boost your business with Sales Enablement

Help your sales organization by providing them with the right information, content, and tools to sell effectively and efficiently. Learn more about Sales Enablement in this infographic.
Checklist

Checklist Buyer persona implementation

Do not let your buyer persona end up in a drawer. Keep an eye on your persona and keep the insights up to date. Here’s a checklist on how to keep your buyer persona alive, from the moment of birth.
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Webinar

Webinar: Creating content that converts

Quality content in B2B is about helping your buyer to buy. Find out what you need to create content that converts from this webinar.
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Scan

B2B Campaign Maturity Scan

In less than 5 minutes, you will have an insight into the steps you can take to become the best-in-class in B2B marketing.
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Checklist

Checklist B2B Campaigns Maturity Model

Improve your campaign performance today. Understanding where you stand in your maturity is key to creating improvements in your off- and online campaigns. The B2B Campaigns Maturity Model helps you drive change on the road to success.
Ebook_Customerjourney_EN
E-book

Ebook Customer Journey

Do’s & dont’s of the customer journey