How are B2B Marketers able to Measure Marketing Performance & Calculate ROI?
Measuring and improving marketing performance is top of mind of many CMOs today. Moreover, the subject has also gained the attention of executives in other departments as well as by boards of directors. While the increased adoption of marketing technology has led to many basic improvements, many B2B firms struggle with increasing performance management beyond the basic levels in order to gain the kind of results that make marketing a vital part of the enterprise.
On October 8 Oracle and SpotONvision will run an MPM webinar to share important findings, best practices and challenges for B2B firms. Register now!
The webinar will cover:
The state of marketing performance
Marketing performance management can be defined as ‘the processes and systems that help marketers to measure marketing results’. For marketers the ability to measure marketing performance is vital for 2 reasons:
- Marketers can show the marketing added value to stakeholders
- It helps marketers to become more efficient and effective
To investigate the extent to which B2B marketers are able to measure marketing performance and to calculate ROI, Oracle and spotONvsion joined their forces for an in-depth study among 26 CMOs and Marketing Directors of leading B2B firms in The Netherlands. In this webinar the most important findings, best practices and challenges for B2B firms are shared.
Connecting marketing to business objectives
A common challenge in day to day marketing is the risk of drowning in data and losing track of how marketing contributes to company objectives. A good starting point for companies seeking to realign is to think about how marketing tactics and channels impact the sales funnel. A practical approach for setting KPIs and targets that match your company objectives will be the focus of the 2nd part of this webinar.
- 8 October 2015
- 11:00 AM – 1200 PM
- Cost: complimentary
- Language: English
- Speakers: Shimon Ben Ayoun & Adwin Gerritsen
Adwin Gerritsen currently works as Senior Consultant in Marketing Performance Management at spotONvision. His focus is on measuring and improving marketing performance and connecting marketing activities to strategy and firm performance.
Shimon Ben Ayoun is co-founder and managing director of spotONvision and the B2B Marketing Forum. He helps marketers in the transformation of marketing as ‘cost center’ to ‘revenue generator’. He is constantly looking for innovations in B2B and technology to increase the success of marketers.
Do you want to align marketing to company objectives and learn practical steps to set targets and optimize marketing performance? Join us for this exclusive webinar. Click here to register.