Earlier this month spotONvision’s Managing Partner, Ingrid Archer, was the proud recipient of formal certification by the Buyer Persona Institute: “Being certified does not mean that spotONvision will change its way of working, it is merely a confirmation of the quality and level at which we perform our buyer persona projects.”
spotONvision has been offering buyer insights services for over 4 years and helps customers to identify the needs and challenges of B2B buyers by executing qualitative research.
Ingrid: “We adopted the method of the Buyer Persona Institute and then added our own spotONvision-dimension; Why was this necessary? Because creating a buyer persona for a US company is slightly different from creating one for European companies, due to language and cultural differences. A typical IT-manager in The Netherlands is often different from one say, in France or the UK. If a company wants to start building a content marketing strategy, it is important that these differences are understood and acted upon.”
spotONvision has created many buyer personas for its customers such as AFAS, Schiphol Group, TomTom and Vodafone.