[Press release] Amstelveen, 5 October 2016 – Founded in Amsterdam by Ingrid Archer and Shimon Ben Ayoun, two marketing professionals who are passionate about demonstrating marketing ROI, spotONvision transformed the way European businesses engage in sales pipeline and marketing activities. With their strong background as B2B marketing & sales directors, they pioneered the practice of B2B marketing in continental Europe at a time when no other marketing agencies in the Netherlands had addressed the needs of the business-to-business market.
spotONvision established itself as a B2B marketing authority by landing BNP Paribas Personal Finance as its first client
During this time, spotONvision also saw the need for a B2B marketing community; and in 2010 launched the organization, B2B Marketing Forum Benelux. According to Ingrid Archer, Managing Partner at spotONvision, “We understood marketers were looking for inspiration and knowledge, so we invited marketing guru Seth Godin to the Netherlands to deliver the keynote speech at our very first event. We’ve since made it an annual conference, where we present awards recognizing significant achievements in the field of B2B marketing”.
The organization and its conferences have since become the destination for leading B2B marketers to meet and to share their knowledge and stories. Many other prominent keynote speakers, including Josh Bernoff, Scott Stratten, Nick Southgate and Joseph Jaffe have addressed the Forum at this annual event.
Nearly every year since 2010, spotONvision has doubled the amount of its customers, employees and revenue
Today, the agency’s team of twenty B2B marketing and technology professionals is committed to solving the marketing challenges of many leading companies in the Netherlands and abroad. spotONvision’s clients include Schiphol, T-Mobile, Marktplaats, Interpolis, Elsevier, EY and Diligent. As experts in the field of B2B marketing, the team has published more than 500 blogs, articles and eBooks as well as organized many marketing webinars and master classes.
spotONvision was nominated in the category of Thought Leadership for the 2013 B2B Award in the UK. In 2014, the Buyer Persona Institute certified spotONvision for the high quality of its buyer persona projects, which enable the agency’s clients to understand their customers’ needs and challenges in order to produce relevant marketing materials and programs.
During the last 10 years, spotONvision acted upon the same kind of recommendations it offers its clients
The agency adapted its offerings to solve current market needs by providing marketing strategy, buyer persona research and advice, in addition to developing content marketing, demand generation and other forms of campaigns. Today, spotONvision’s focuses on consulting and implementing demand generation strategies, combining marketing technologies and smart campaign best practices that help sales and marketing increase revenue.
spotONvision Managing Partner, Shimon Ben Ayoun, explains that, “Our mission is to stay at the forefront of B2B marketing thought leadership and to use that knowledge to help our customers to excel and to prove to their stakeholders how marketing delivers ROI”. Ingrid Archer adds, “As we celebrate 10 amazing years, we look back at our great partnerships and clients, as well as the incredible projects and our passionate colleagues. We thank each one of them for sharing part of our journey with us, and we look forward to the next 10 remarkable years”.