2015 has flown by and with 2016 fast approaching, it’s time for a short reflection. 2015 has been a great year; a year in which we have been able to help many organizations optimize their marketing projects. […] Read more

Measuring and improving marketing performance is top of mind of many CMOs today. Moreover, the subject has also gained the attention of executives in other departments as well as by boards of directors. […] Read more

Do you want to link your marketing to strategic business goals? You’re not alone. Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs. Knowledge on the subject however is lacking. This was one of the main findings of a recent study by spotONvision: Can B2B Marketers Show ROI? […] Read more

Are you interested in buyer personas? Join our spotONcoffee! On August 21 you are welcome at our office in Amsterdam. There is no set program: whether would like a personal advice, to have an answer on your questions or to exchange ideas with other B2B marketers, anything is possible. All while enjoying a cup of coffee and a delicious piece […] Read more

Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries? Then join us for a look into best practices and international case studies. Register now! […] Read more

-Digital transformation, technology adoption and pressure from management drive marketers to show ROI-
Amstelveen, 17 March 2015 – Today spotONvision published and presented the findings of a qualitative research study on marketing performance management (MPM). The study encompasses in-depth interviews with marketing executives from leading B2B companies in the Netherlands. […] Read more

The sixth edition of the B2B Marketing Forum takes place on March 17 in Utrecht. This event is a great opportunity to gain knowledge and inspiration. Sign up now with your marketing communications team and receive a substantial discount: […] Read more

Valentine’s Day, the day on which you show your loved one that they are the centre of your universe. The organisation of the B2B Marketing Forum wants to offer all B2B Marketers something special for this day. If you register between Thursday 5 & Saturday 14 February for the B2B Marketing Forum 2015, you will receive for free the report ‘Can B2B Marketers Show ROI?’ – a true must-have for marketers who focus on tomorrow rather than today. […] Read more

Earlier this month spotONvision’s Managing Partner, Ingrid Archer, was the proud recipient of formal certification by the Buyer Persona Institute: “Being certified does not mean that spotONvision will change its way of working, it is merely a confirmation of the quality and level at which we perform our buyer persona projects.” […] Read more

How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than €100.000,-. The survey is called Business Buyer Insights XL this year. […] Read more