2015 has flown by and with 2016 fast approaching, it’s time for a short reflection. 2015 has been a great year; a year in which we have been able to help many organizations optimize their marketing projects. […] Read more

-Digital transformation, technology adoption and pressure from management drive marketers to show ROI-
Amstelveen, 17 March 2015 – Today spotONvision published and presented the findings of a qualitative research study on marketing performance management (MPM). The study encompasses in-depth interviews with marketing executives from leading B2B companies in the Netherlands. […] Read more

Earlier this month spotONvision’s Managing Partner, Ingrid Archer, was the proud recipient of formal certification by the Buyer Persona Institute: “Being certified does not mean that spotONvision will change its way of working, it is merely a confirmation of the quality and level at which we perform our buyer persona projects.” […] Read more

How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than €100.000,-. The survey is called Business Buyer Insights XL this year. […] Read more

The fifth edition of the B2B marketing forum is over. More than 300 national and international visitors and speakers joined the battle of the wall between Marketing and Sales. It was a day with many hands-on presentations, in-depth master classes and informative coaching sessions. Again this year the coveted B2B Marketing Award was handed out to the company with the best B2B marketing case. […] Read more

The B2B Marketing Award will be handed out for the fifth time in a row during the B2B Marketing Forum on 13 March 2014. This way the organizer, B2B Marketing agency spotONvision puts the most unique organization and marketing strategy in the spotlight in cooperation with BBP Media. The winner will be announced on 13 March 2014 in “De Fabrique” in Utrecht, the Netherland […] Read more

The B2B marketing Award is not only to be won in the Netherlands. On an international level there is also an award to get. Recently, spotONvision was nominated as a finalist for this award in the category Thought Leader and will go to London on 21 November to hopefully receive this prize. You can find more information on this award on the website or in the blogpost (Dutch only) that recently came out. […] Read more

spotONvision will become partner of Oracle. With that, spotONvision can support clients with implementing and using top-of-the-line marketing automation system Eloqua. In the Netherlands spotONvision is one of the first B2B marketing agencies that offers Eloqua. Marketing Automation offers companies the possibilCasesity to make marketing more comprehensible, improve the lead generation and lead management process and simplify the work of the marketer. At this time spotONvision is already working with Eloqua for Vodafone Business. […] Read more