The fifth edition of the B2B marketing forum is over. More than 300 national and international visitors and speakers joined the battle of the wall between Marketing and Sales. It was a day with many hands-on presentations, in-depth master classes and informative coaching sessions. Again this year the coveted B2B Marketing Award was handed out to the company with the best B2B marketing case.
The three nominees were Canon Nederland, DSM Engineering Plastics and Philips Lighting. After the live pitches the public had the chance to vote. The public’s vote counted for 50%. An expert jury decided the other half. Eventually Philips Lighting was the convincing winner without a doubt. Please watch a video of this exciting ceremony.
The visitors look back on a valuable day. They look at the future with a bag full of inspiration and concrete tips to break the wall between marketing and sales in their company.