B2B Marketing blog

NEW at the B2B Marketing Forum 2016: Exclusive in-depth masterclasses

The on-site masterclasses, during the forum on March 17th, have the character of a fully-fledged training program. There is no chance of going home uninspired or without having gained new knowledge. This year we are organizing the masterclasses as an addition to the day program and in fulfilment of previous visitors’ requests: more in-depth material.

We have chosen four up-to-date subjects and each masterclass will be held during the morning and afternoon session. This allows you to tailor-make your day to an ideal program to fit your wishes.

Account Based Marketing

Looking to gain more business from your strategic relations or key accounts? Reinier Willems, from Leaseplan, will take you on a journey through the world of Account Based Marketing. It is to be expected that soon Account Based Marketing (ABM) will become one of the most important marketing approaches in augmenting the profitability of key accounts.

Improve your customer retention

It is well known that attracting new customers costs much more time than generating new business from your current customer base. Customer retention is essential and should not be looked lightly upon.

The B2B Customer Journey

Research predicts that within three years 75% of the CMOs will be end-responsible for full customer satisfaction. Due to the numerous marketing channels at our disposal and the increasing number of ways we can engage our customers, an integrated holistic approach is essential. Ingrid Archer from spotONvision and Rik ter Wolde from Afas explain about their approach to customer journeys.

Agile in Marketing

In an era of unsurpassed digital possibilities and speed, subjects such as long-term planning or multiple sign-offs seem to be a thing of the past. Today’s more demanding customer will expect a new perspective on innovation, a smarter marketing approach, a higher speed of work. But how? Agile in marketing could be the answer. Consultants Willemijn Schneyder and Paul Ligtenberg will take you by the hand and lead you through the world of scrum and agile.

Interested in more in-depth information on one of the above topics? Apply for one of the masterclasses during the B2B Marketing Forum. A masterclass lasts over one hour and participants must register prior to the forum. 

Ingrid Archer

Ingrid Archer is a marketing and communications professional ‘pur sang’ with more than 20 years of experience in B2B marketing and communication. She is co-founder of spotONvision and the B2B Marketing Forum. She initiated successful campaigns in various sectors and is one of the experts in the field of content marketing, buyer personas and lead nurturing in B2B.