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Home » Implement ABM at scale

Implement ABM at scale

In this webinar we share how Unit4 developed and executed a successful & scalable ABM strategy.

Read more about ABM?

See our ABM resources section with webinar recordings and e-books.

See our ABM resources

Get started with account-based marketing

Do you want to get started with account-based marketing and are you looking for a practical step by step guidance?

Book a free ABM consultation

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The rollout of an account-based marketing programme requires a coordinated and personalized approach from Marketing, Sales and other commercial teams. That’s why we often work with a playbook for ABM.

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ABM at scale at Unit4

Needle sharp focus on the right accounts to target and address, is the key for a successful account-based marketing strategy. Marije Gould, VP Demand Generation and Field Marketing at Unit4 explains their journey in rolling out ABM at scale.

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Using marketing automation for account-based marketing

In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). Marketing automation, along with CRM, is one of the most commonly used techs for ABM and forms a solid base for your ABM program.

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