In this webinar we share how Unit4 developed and executed a successful & scalable ABM strategy.
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See our ABM resources section with webinar recordings and e-books.
Get started with account-based marketing
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Related blogs
The 7 elements of an account-based marketing playbook
The rollout of an account-based marketing programme requires a coordinated and personalized approach from Marketing, Sales and other commercial teams. That’s why we often work with a playbook for ABM.
Needle sharp focus on the right accounts to target and address, is the key for a successful account-based marketing strategy. Marije Gould, VP Demand Generation and Field Marketing at Unit4 explains their journey in rolling out ABM at scale.
Using marketing automation for account-based marketing
In this blog, we examine the ABM functionalities of 6 marketing automation platforms (MAP). Marketing automation, along with CRM, is one of the most commonly used techs for ABM and forms a solid base for your ABM program.